• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.3203-3212
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• 2014

Company. s support for culture and arts started from mecenat activities. After then, it played a role as a tool of the company to satisfy consumers. cultural desires and improve the company. s image. As time goes by, it became a culture marketing which encourages business activities. Therefore, many companies try to develop their culture marketing activities in various fields. Especially art marketing has increased consumers. expectation and interest about art activities. Also, art marketing has become important as it has helped consumers to have critical view about products and improve their standard of life. As a way of art marketing, a company provides diverse exhibitions, sponsors and education programs related to art in either a specific space of the company building or a separate place. It can be said that this example of art marketing is a kind of an image marketing and public welfare at the same time. This article presents the concept of culture marketing and current condition of company. s support for culture and arts. In addition, the article depicts the concept and classification of art marketing. Furthermore, through analysis of company exhibition space and programs, the article illustrates the features and typology of art galleries managed by companies.

• Journal of Broadcast Engineering
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• v.26 no.5
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• pp.508-518
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• 2021

Recently as a result of covid 19, it has emphasis on the importance of non-contact. VR content has been attracting attention as an alternative to visual arts, media art, new media exhibitions and performances with limited offline activities. Although interest in 360 VR video contents such as VR contents for exhibitions and performances is increasing, research on immersion and satisfaction is focused on games and animation VR contents. In this paper, it verified the effect of the difference in the position and height of the VR camera in exhibitions and performances on the user's presence and satisfaction. For this experiment, the presence and satisfaction were measured after experiencing the VR contents of the convergence exhibition and performance filmed at different locations and heights. As a result of the experiment, the difference of VR camera's position had a significant effect on presence and satisfaction, the difference of VR camera's height had a significant effect only Realistic immersion of the presence.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.12
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• pp.1838-1845
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• 2022

Due to COVID-19, the face-to-face on-site exhibitions were not held. With this opportunity, technologies such as virtual reality/augmented reality are increasing attention, and these technologies are being used in many fields. In this study, we made a virtual exhibition content which was produced using virtual reality technology. Our virtual exhibition was held in parallel with the on-site exhibition that included the same contents. Also this exhibition provided an opportunity to realistic experience using the head mounted display. In order to provide a high sense of presence, we created an open virtual space and used realistic 3D objects and textures. Although it is a virtual exhibition, the audience can experience a sense of realism like an on-site exhibition. After the exhibition was over, a survey was conducted on the audience who participated in both the on-site exhibition and virtual exhibition to analyze their responses. As a result of the survey, the similarity and immersion of the virtual exhibition were highly evaluated.

• Korean Association of Arts Management
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• no.56
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• pp.305-327
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• 2020

This study started with the question of whether the museum oral history recording projects, which have been increasing steadily in recent years, are being used in various forms, especially in exhibitions. This paper is emphasized on the need for the oral history-related projects to lead to various museum activities including exhibitions and educations and so on. As a practical example of this, to explore the future directions and tasks for oral history projects in museums 'A Research Project of Producing Oral History Video Clips for the Exhibition of IMF Financial Crisis Situations' of National Museum of Korean Contemporary History is analyzed. This research argues that oral history functions as an exhibition representation device that more actively reveal the reality of a specific historical event. Therefore, this study suggests that the museum can be developed as a venue for various discourses in which citizens participate actively using oral history.

• Korea Science and Art Forum
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• v.24
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• pp.277-287
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• 2016

This study purpose is comparative analysis of environmental design checklist based on physical characteristics of the elders between Korea and Japan exhibition facilities. We were selected to represent the exhibition facilities in Korea and Japan and conducted field survey and understand the application status. The scope of the exhibition facilities space is entry, exhibition, public-service, educational activity and movement. And the elders physical characteristics are divided into 'sense(eye-sight, hearing, and feeling by touch)' / 'exercise (skeleton, movement, physical strength and muscular strength)'. Based on the checklist, we gave the score depending installation, part installation and uninstallation and then analyzed the average. The Results were as follows. First, Korea and Japan exhibition facilities are appear to similar and both above the average level. It is show that environment design reflects the physical characteristics of the elders. Second, exhibition space and educational activity space has lower score than other space, indicated most items are consist of the recommended. Most items appears as part of the preparation for this installed or uninstalled. Third, It showed that the installation is incomplete entries corresponding to the physical characteristics of the sensory area of the elderly (hearing). Therefore, there need to install additional information facilities such as voice, emergency call bell. Forth, the exhibition facilities appears differently depending on time of erecting and remodeling.

• Korea Science and Art Forum
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• v.20
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• pp.267-277
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• 2015

The whole world enters the ageing era and 'lifelong education' is issued where the elderly can learn knowledge and techniques caused by era-change. Museum is a cultural public-facility and taking roles to provide education with spatial composition of contents and articles at exhibition. Therefore, museum can be a learning space for the elderly, performance of learning, environmental support to museum is required considering their physical characteristics. This study aims to develop a environmental design checklist at museum and to provide a frame for environmental plans to support the elderly for smooth watching of exhibition and education at museum. The environmental design checklist at museum was drawn for the spaces for entry, exhibition, public-service, educational activity and movement at museum, based on physical characteristics of the elderly or the criteria of 'sense (eye-sight, hearing and feeling by tough)' / 'exercise (skeleton, movement, physical strength and muscular strength). The environmental design checklist at museum for the elderly was composed newly by combining existing related acts, manuals, and preceded studies. For future studies, actual survey items at site and questionnaires for the elderly watchers were drawn.

• Korea Science and Art Forum
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• v.35
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• pp.303-313
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• 2018

Cooperation and participation in Local Expo by local residents as a Mega event is critically important to maximize the effectiveness of event. By studying on residents' expectation and on whether the expectation affects to their making decision for their attitude, we tried to draw the basis for successful operation of local expo. In conclusion, the result of analysis shows that local residents' expectation on Expo affects positively and meaningfully to their intention and attitude to cooperation and participation.

• Design Convergence Study
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• v.19 no.2
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• pp.107-122
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• 2020

"lux et sonitus" is an audiovisual art exhibition series with an artistic combination of music and video at its center. Since its first introduction in 2013, the series have been held five times under the theme of "exhibition of music", presenting works featuring both audio and visual media in an effort to explore the key issues in the field of audiovisual art. In addition to the previous achievement of the exhibition, recent works from the series feature new concepts that explore the possibility of expanding the realm of synesthesia. In this paper, details of the entire series are summarized. In addition, theoretical background behind creative results of the series is analyzed in the context of music, synesthesia and space found in Nam June Paik's audiovisual artwork as a source of inspiration. This will contribute to establishing a vision for the creation/analysis of audiovisual art in the future.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.658-660
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• 2017

가상현실은 실감형 콘텐츠를 제작하는 대표적인 분야로 교육, 엔터테인먼트, 의료, 국방, 항공 등 다양한 분야에서 활용할 수 있는 가능성을 보여주고 있어 주목을 받고 있다. 가상현실을 이용한 예술전시는 디지털 미디어를 극대화한 형태라 할 수 있어 최근에 가상현실 전시회로써 다양한 콘텐츠의 구현이 가능하다. 본 연구는 관람객에게 HMD를 이용한 미디어 가상전시를 경험하게 하고 작가의 의도와 보여주고자 하는 시나리오의 의미가 잘 전달될 수 있도록 하는 방법론을 제안한다. 제안한 방법에 의해 콘텐츠를 개발하는데 있어 체험의 몰입도를 높이기 위해 실제 크기의 3D 모델링을 진행하였고, 범프맵(bump map), 노말맵(normal map)과 큰 해상도의 텍스쳐를 제작하여 사용함으로 대중(관람객들)에게 하여금 현실의 오브젝트와 차이점을 느끼지 못하도록 구현 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.1211-1214
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• 2021

기술의 비약전인 발전으로 콘텐츠 분야 역시 최근 상용화되어 새로운 초실감 시대으로 급격한 변화의 국면을 맞이하고 있다. 가상현실, 증강현실, 홀로그램 등 다양한 시각 정보 처리 및 표현 기술 등은 기존에 경험하지 못했던 사용자 실감형 경험을 가능하게 한다. 현재 코로나19로 인해 큰 피해를 입은 문화예술을 WebVR 전시회로 누구든 어디에서나 문화 인프라의 혜택을 받게 하며 또한 기준에 존재하던 예술인들뿐만 아니라 일반인들도 작품 전시할 수 있게 스타일 전이 기능을 넣어 사람들이 문화예술에 대한 관심을 높일 수 있도록 기대한다.