• Korean journal of communication and information
• /
• v.40
• /
• pp.221-248
• /
• 2007

This study examines structures and characteristics of movie consumption media. Using survey data, this research focused on combinations of movie platforms including theater, video, DVD, terrestrial television, cable television and the Internet. The results indicated that there were forty eight combinations in accessing theatrical movies. The market share of theaters was approximately 33.5%. However, this has increased to 64.50% in case of integrating other movie consumption media. The results of Chi-Square analysis showed that although the older movie-goers prefer to theaters, the youngers like to access other movie media. In addition, many movie-goers tended to replicate their viewing at the theater.

• Journal of Broadcast Engineering
• /
• v.20 no.6
• /
• pp.950-962
• /
• 2015

This paper analyzes the effect of the number of viewers and the number of running screens in the theater, genres of the movies and holdback period on the number of purchases movie VOD contents. In this paper, we deals with the 169 movies VOD consumption data which the digital cable TV subscribers purchased during the third quarter of 2013. As a result of the research, the average number of VOD purchases per each movie is 2,540. Regression analysis proves that the number of running screens and the holdback period are statistically playing a role of significance in movie VOD purchases. But the number of viewers in the theaters is not of significance. By genres, the result is shown as in this order: SF/fantasy 8,401 > dramas 4,011 > comedies 2,011 > action 1,789 > animation 1,138 > love story/melo 1,119 > horror/thriller 770 > erotic movies 636.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.2
• /
• pp.221-229
• /
• 2009

The development of the Internet and telecommunication technology has lead to the diversification of the distribution channel of movies. Internet users can easily watch movies through the Internet VOD(Video On Demand) theaters without a restriction of time and space. In this study, we try to understand the intention to use of internet VOD movies using the concepts of Technology Acceptance Model and Flow Model. We also consider the concepts of sensitivity of holdback period and availability of various choice in movie genre, along with demographic factors such as age and gender. Through our study we enhance our understanding on how and when users use the Internet VOD for their movie watching.

• The Journal of the Korea Contents Association
• /
• v.13 no.5
• /
• pp.191-198
• /
• 2013

This study examined the importance of independent variables that affect users' preference on the VODs of the newly-released movies by using the conjoint analysis. The results demonstrated that 'price(44.6%)' is the most important variable, which is followed by 'device(24.5%)', 'recency(18.0%)', 'producing country(12.9%)'. Respondents obtained the relatively high utility from watching the VOD of a Korean movie currently on screen in 3,000 wons. A television set was the most preferable device for watching VODs. The traditional windowing strategy in the media content market has been recently challenged by the new trend that the holdback period between market windows is ignored and the high-priced content is found in the second window. Nevertheless, this study demonstrated that users of the VODs of the newly-released movies are still very sensitive to the price and consider 'the recency' to be relatively less important than 'price'.

• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.354-364
• /
• 2016

With the advancement of the digital convergence of content and platform, Korean film industry sees good opportunities of maximizing the profits and increased distribution opportunities by independent film makers. Nevertheless, the domestic film market almost entirely relies on the box office sales, which seems to be caused by the stagnation of new additional copyright market. The study aims to address the following problems: First, information asymmetry of the revenues to which the contents providers and the service providers are exposed leads to the distrust among digital film contents businesses and the disadvantages to film makers and investors, in particular. Secondly, the VOD(Video on Demand) market of film industry is adversely affected by the illegal uploads and downloads of film contents, which harms the formation of paid additional market. Based on the examination of current legislation and policy options addressing these issues, the study suggests legislative accomodations and cultural industry policy alternatives to promote the additional market of film industry.

• The Korean Journal of Zoology
• /
• v.36 no.2
• /
• pp.245-263
• /
• 1993

신경성장인자 수용체(nerve growth factor receptor, HGFr)의 소재를 휜쥐 전뇌 기저부 핵들의 신경세포와 그 세포내 소기 관에서 연역세포화학적 방법으로 관찰하였다. NGFr에 면역반응을 보이는 신경세포들은 내측중격, 수직 및 수평대각선 브로카대, 거대세포 시삭전핵 그리고 Meynert 기저핵에는 다수 미상핵-피각과 복부담창구에는 소수 관찰 되었다 NGFr에 면역반응을 보이는 신경세포들은 형태학적으로 3가지 형 즉, 1) 난형(또는 원형). 2) 방추형, 3) 삼각형(또는 다각형)으로 구분되었다 내측중격은 주로 난형의 세포로 구성되었으며(91.2%), 수직 및 수평대각선 브로카대, 거대세포 시삭전핵 및 Meynert 기저 핵에는 난형의 세포가 높은 율로 구성되었으나, 방추형과 삼각형 세포들도 내측중격에서보다는 많았다 특히 복부담창구에는 다른 핵들에 비하여 방추형세포(25%)들이 높은 출현율을 보였다 일반적으로 이들 세포의 크기는 삼각형세포가 제일 컸으며, 방추형세포가 그 다음, 그리고 난형 세포가 제일 작았다 전자현미경적 관찰에서 0.05% triton X-100을 처리한 조직중 Meynert 기저핵을 관찰한 결과. Golgi체, multivesicular body 및 소포체들이 N6Fr에 면역반응을 보였으며. trion X-100을 처리하지 않은 조직에서는 단지 수평대각선 브로카대의 신경세포 원형질 막에서만 약한 면역반응을 보였다 위의 결과로 미루어 NGFr은 조연소포체에서 합성되어. Golgi체에서 농축되고, multivesicular body를 통하여 원형질막에 위치하게 되며, 원형질막에서 NGFr은 외래성의 NGF와 복합체를 형성한후, 궁극적으로는 Iysosome의 형태로 세포체 안으로 들어 가는 것으로 추정된다.

• The Korean Journal of Zoology
• /
• v.37 no.3
• /
• pp.385-408
• /
• 1994

출생후 0일. 7일. 14일 및 21일 그리고 성체의 흰쥐 전뇌 기저부의 내측중격핵, 수직 및 수평 대각 Broca대 거대세포 시삭전핵 그리고 복부담창구에서 신경성장인자수용체 (nerv-growth 배ctor receptor, NGFr)에 면역반응을 보이는 신경조직과 세포의 분화를 면역조직화학적 및 전자현미경적 방법을 이용하여 조사하였다. 출생후 초기와 성체에서 신경세포 원형질막 뿐만 아니라 세포질에서 NGFr 면역반응이 확인되었다. 그러나 성체에서 신경세포 원형질 막에서의 면역반응은 관찰되지 않았다. 특히 NGFr 면역반응은 골지 부위에서 보였고, 점상의 면역반응물들이 세포체의 세포질과 수상돌기에 소수 분산 분포하였다. 뇌 기저부의 NGFr 면역반응 신경세포들은 뇌 크기의 증대와 뇌 조직의 분화에 따라 점차 수적 증가를 보였다. 이 NGFr 면역반응 신경세포들은 세포의 모양과 세포체의 장 .단축의 비에 따라 6가지 형. 즉 1) 원형. 2) 타원형. 3) 세장형, 4) 방추형, 5) 삼각형, 6) 다각형으로 분류되었다. 전뇌 기저 핵에서 원형과 난형신경세포들의 출현율은 출생후 0일에서 높았으나 성체로 되면서 감소된 반면, 세장형. 방추형, 삼각형 그리고 다각형신경세포들의 출현율은 출생후 0일에서는 낮았으나 성체로 되면서 증가하였다. 모든 핵들에서 NGFr 면역반응 신경세포체의 부피는 출생후 0일에 759-1,640 Um3로 제일 작았으며, 수직 대각 Broca대와 복부담창구에서는 출생후 14일에 각각 5 107 7.385 Um3 그리고 내측중격핵, 수평 대각 Broca대, 거대세포 시삭전핵에서는 출생후 21일에 각각 4,705, 6,061, 6,412 Um3로 최대치를 보였다. 그후 성체로 되면서 모든 핵에서 1,893-3,464 $\mu$m3로 다시 감소하였다. 전자현미경적 관찰에서 출생후 21일된 흰쥐 수평 대각 Broca대에서 NGFr 면역반응은 세포체와 수상돌기의 원형질막 그리고 세포체내에서는 골지체, 다소포성소체 및 조면소포체에서 관찰되었다. 이 결과들로 미루어 NGFr은 출생후 발생단계와 성체의 횐쥐 전뇌 기저부에서 신경세포의 분화와 분포에 관계되는 것으로 생각된다.

• Journal of Digital Contents Society
• /
• v.9 no.4
• /
• pp.551-560
• /
• 2008

The basic strategy of OSMU(One-source Multi-use) in digital image is a marketing that applying one source to other genres for leverage based on that cross-referencing in different genre enabled that one material(one-source) has synergy effect when reproduced to various products(multi-use) as cultural sources are available through on-line and digital format. Recently, according to the characteristics of culture industry with Window Effect, many culture contents such as movies, games, animations and characters are carefully planned at its design stage to get the maximum effect. Especially, the fact that one leading-trend source makes it easier to produce additional products with the least cost is observed and it enables organized management which resulted in low marketing and PR cost. This paper confirmed that OSMU strategy in Korea mainly get started from online to offline comparing to Japan and USA.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.22 no.2
• /
• pp.143-149
• /
• 2022

The diffusion of OTT service has brought the fundamental changes in the value chain of the existing media industry. OTT service based on the public Internet has increased the number of subscribers by using dominant marketing capability, making the pay TV platform player's ability to connecting users powerless. This study examined the changes in the media market and pay TV industry in the USA due to the diffusion of OTT service and analyzed the changing strategies of media firms. The number subscribers of the expensive pay TV service in the USA has diminished, experiencing cord cutting and cord shaving due the diffusion of OTT. OTT players are changing the media market, showing the dramatic excellence in making original contents and distributing the newly released movies. Examination of the recent merger and acquisition cases of media firms tells that the investment in making original contents has increased in order to have the competitiveness in OTT business. The future media industry will be rapidly reshaped mainly based OTT service and strategic judgement is important to maintain the competitiveness of all media firms in the existing value chain of media industry.