• Cartoon and Animation Studies
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• s.33
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• pp.293-315
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• 2013

The number of French movies imported to and released in S. Korea is constantly increasing. All French movies released in Korean theatres, however, are not a great success. For the domestic film market and audiences, the idea French cinema is generally equivalent to 'diversity cinema' or 'arthouse films' is common notion. In this respect, French movies introduced throughout the country would be culture product into which one can read other cultural significances different from that of domestic cinema, and also serve significant cultural value to understand diversity in cinema, for domestic audiences. However, it could be said that French movies, in common with Hollywood films, obey rules in the film industry and needs for audience trends. In this content, what the researchers want to do is to analysis the tendency of the domestic audience reception and main causes of commercial success in the domestic film market, analysing Taken produced in France. The analysis, most of all, suggests the consideration for the film industry beside the notion of cultural diversity in cinema, as imported films are released in the domestic theatre. For this, the study examines the promotional strategy the french cinema perceived generally as the arthouse film applies extensively, analysing on Taken, and inquires into factors of commercial success, using SWOT Analysis. This study, the first of all, (briefly) examines what audiences consider when they choose a film to watch, articulating (generally) the choice-and-consume modality of the domestic audience. And then, it examines dominant factors Taken was a commercial success in domestic film market, even though the film is a french film, using SWOT Analysis. On the basis of SWOT Analysis, finally, this study draws up promotional plan for Taken, and shed new light on dominant preconditions, when the foreign cinema would be imported from the now on.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.25 no.12B
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• pp.2120-2130
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• 2000

최근 들어 예술 영상컨텐츠 유통시스템의 구축이 영상컨텐츠 산업에서 매우 중요한 이슈로 등장하고 있다. 선진 외국에서는 예술감성 기반 영상컨텐츠의 유통에 관련된 사업을 이미 애니메이션, 게임, 캐릭터, 광고, 방송, 영화, 비디오 등의 분야에서 진행하고 있다. 국내에서는 관련된 연구가 거의 없는 실정이며, 본 논문에서 사이버 코리우드의 실현에 관련된 정책방안 제시를 목적으로 예술감성 기반 영상컨텐츠의 유통시스템 구축에 관련된 연구를 수행하였다. 연구결과는 예술감성 기반 영상컨텐츠의 제작·처리·편집·배급·유통에 관련된 기술의 국내 고유모델 개발, 수입 절감, 한국형 예술영상컨텐츠의 개발, 가상스튜디오 구축, 예술영상산업의 발전 등에 크게 기여할 것으로 판단된다.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.132-146
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• 2017

Over the years(1971 to 1987), only 20 Korean film production companies had been granted the exclusive rights to make Korean films in Korea and to import foreign films with a quota system. They had been making trashy Korean movies to secure import quotas of foreign films. Newcomer's entry of market had also been limited and the growth of Korean films through innovation had been hampered. In the same period, The annual number of Rookie director is 10, the portion of debut films of all Korean films is 10.62%, and the audience portion of debut is only 10.5% of Korean movie audience. From 2004 to 2016, total number of rookie directors is 874, and 61.72% of 1,416 directors who made his debut over the 46 years from 1971 to 2016. This is far more than the number of directors who debuted for the last 32 years. From 2004 to 2016, the annual number of rookie directors is 62.15 and their debut film occupies 39.58% of the total amount of Korean movies released and 32.8% of the audience number. Since the full opening of the domestic market to foreign films industries in 1988, the liberalization of independent film production in 1999, as a result of innovation of a competitive system, the Korean movies have been loved by audiences. However, there are concerns that the decline of the screen quota in 2006, the monopoly of the 4 major distributors, increase in indie movies and Semi-adult movies for VOD, could be the potential threat for future innovation in Korean cinema.