• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.357-366
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• 2018

This study analyzed the factors affecting box office performance of 200 movies released at the Chinese theater in 2015. The results showed that main actor power, online rating, production power, and Chinese film were sighificant factors which influenced box office, while the distribution power, genre, IP utilization and integration of production and distribution were insignificant. These results mean that online marketing factors such as the popularity index of the main actors evaluated on the internet and the online rating are affecting box office performances in Chinese theaters.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.638-649
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• 2013

This study focuses on analyzing the trend of Korean movies and the issues caused by industrialization and the alternatives. The results are as follows: first, there does not exist distinctive genre movie as most of the movie producers concentrate on thoughtless genre fusion of movie, simply hoping for box office success. Second, Giant companies that has large amounts of money and distributors tend to monopolize production, distribution, and running of movie. Consequently, the development of diversity and artistry is absolutely impeded. Third, the structure of Korean movie industry make some well-known movie stars survive the film world and staff members and actors except them face economic difficulty. The solution plans for the problems mentioned above can be drawn like this; first, genre film with distinctive features should be developed. Second, the monopolistic structure of the screen should be changed. Legal organizations are required to redesign the system of unfair Korean film industry. Third, it is suggested that quantitative expansion of special theaters of diversity film be urgently needed. Fourth, appearance fees given to popular movie stars, actors, and staff members have to be provided in a balanced way. Fifth, the way for revitalization of film production should be found through the legal examination of fund for film development. Last but not least, the profit from the additional film market ought to be made.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.644-657
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• 2017

A golden age for Korean documentary films has begun in the 2010s. At present, the success of documentary film is attracting interest than any time in history. To meet the timely demand, the present study conducted research on success factors of documentary films for the first time. This study adopted the three categories of Litman's film success factors (creative domain, distribution domain, and marketing domain) and integrated to the cases of Korean documentary films to extract 12 success factors of documentary films through experts' validation process. Moreover, this study applied AHP method and examined the relative importance of success factors of documentary films. The result was as follows. The significant success factors mostly were found within creative domain. Documentaries that feature common themes rated the distribution/marketing factors highly whereas documentaries that cover socio-political themes rated highly the governments funding and infrastructure building. With regard to the online phenomenon of participating viewer, there was a gap in perception: the production field rated it high while the distribution/marketing field rated it relatively low. These success factors and priority will be used as baseline data in diverse fields related to documentary films, and provide significant implications to documentary film staff, policy makers, and researchers.

• Cartoon and Animation Studies
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• s.16
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• pp.21-32
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• 2009

This study provides an empirical analysis of box office performance for animation movies released in Korea between 2003 and 2008. Two dependent variables are both the number of audiences in the whole country and the number of audiences in Seoul. Such independent variables are employed : power of distributors, the number of screens, release time, sequel/remake, awards, film ratings, nationality, online reviews, and critics' reviews. For the total number of audiences in the whole country, significant variables are the number of screens, the power of USA distributors, Summer release, and online reviews. Since there is no analysis for box office performance for animation movies released in Korean theaters, this study will be considered to be meaningful.

• Communications for Statistical Applications and Methods
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• v.18 no.6
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• pp.859-869
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• 2011

Interest has increased in academic research regarding key factors that drive box-office success as well as the ability to predict the box-office success of a movie from a commercial perspective. This study analyzed the relationship between key success factors of a movie and box office records based on movies released in 2010 in Korea. At the pre-production investment decision-making stage, the movie genre, motion picture rating, director power, and actor power were statistically significant. At the stage of distribution decision-making process after movie production, among other factors, the influence of star actors, number of screens, power of distributors, and social media turned out to be statistically significant. We verified movie success factors through the application of a Multinomial Logit Model that used the concept of choice probabilities. The Multinomial Logit Model resulted in a higher level of accuracy in predicting box-office success compared to the Artificial Neural Network and Discriminant Analysis.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.919-922
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• 2010

1997년 이후 한국의 영화산업은 비약적인 성장을 하고 있으며, 고부가가치산업인 문화산업의 한 범주에 속해있다. 문화산업의 발전과 함께 영화산업도 함께 발전하고 있다. 영화산업은 크게 영화상영과 영화제작 및 배급으로 나뉠 수가 있는데, 영화제작은 수많은 재화와 서비스가 연쇄적으로 필요한 부분이며, 이를 포함하고 있는 영화산업은 여러산업과 직?간접적으로 밀접한 연관관계를 맺고 있다. 이에 본 연구에서는 국민경제적 파급효과를 분석하여 보고자 한다. 분석방법으로는 외행화기법을 이용하여 수요유도형 모형, 공급유도형 모형, 레온티에프 가격모형을 이용할 것이다.

• Journal of Broadcast Engineering
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• v.13 no.1
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• pp.99-108
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• 2008

This raper analyzes the effect of visually lossless image compression for efficient distribution of digital cinema. Currently, distribution of digital cinema is carried out based on JPEG 2000 standard that has been selected by DCI. We first summarize characteristics of JPEG 2000, and then define the concept of visually lossless coding that plays an important role in digital cinema distribution. We provide a test for JPEG 2000 compression performance according to DCI specification for visually lossless. Based on the experiment, the result satisfies high quality for cinema distribution.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.381-393
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• 2010

The purpose of this research is to identify the different determinants according to the types of motion pictures; art film and commercial film. We found that the regression equations of two types of motions pictures are structurally different. More specifically, we identified that the number of screens, viewers' evaluation, and genres have a significant relationship with the performance of motion pictures both in the commercial and art film. However, director, ratings, critics, power of agency, nationality, and the timing of release affect the performance of motion pictures just on the art films.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.128-137
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• 2007

Digital cinema industry in Korea is developing very fast. It makes the structure of Korea film industry being changed with outstanding D.I process, reduction of production cost, the convenience of distribution & screening and easy transferring to other platforms. The main reason of this fast development is due to Korea film industry monopoly structure by a few companies. In addition, Huge Korea mobile communication companies are pushing Digital cinema industry to go faster with their own net work and platforms. However, Korea digital cinema industry still has problems like standardization in releasing, the lake of data in post-production and overuse in production. It is the time that we have to think about best way for the healthy development of Korea digital cinema industry more than the fast development of it.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.172-181
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• 2012

The film industry is a high value-added industry, boosts the self-esteem of the people as a measure of a country's culture industry, and is one of the strategic industries to be fostered. However, the film industry is struggling due to the lack of national consensus on the importance and value of the film industry. Therefore, in order to resolve this issue, the study used the film Input-Output Table of year 2009 of korea to analyze how much the film industry contributes to the national economy. The results shows that film industry induce 82,838.7 billion won of national production, especially the film industry(the sector of film product & distribution and film screenings) shows that production inducement coefficient is 2.324(2.240, 2.478), Index of the power of dispersion is 1.163(1.121, 1.240), index of the sensitivity of dispersion is 0.825(0.825, 0.501), value-added coefficient is 0.884(0.479, 0.547), income inducement coefficient is 0.454(0.211, 0.236), tax inducement coefficient is 0.110(0.090, 0.146) and employment inducement coefficient is 0.017(0.014, 0.022).