• Title/Summary/Keyword: 영업

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The Impact of M&A of Small and Medium-Sized Companies on Merger Disclosure Effect and Long-Term Operating Performance (중소기업의 M&A가 합병 공시효과와 장기 영업성과에 미치는 영향)

  • Kim, Byoung_jin;Jung, Jin-young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.6
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    • pp.49-63
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    • 2017
  • The purpose of this study is to analyze the effects of the collective characteristics of SMEs on M&A activity on the disclosure effect of mergers and long-term business performance after mergers. From 2000 to 2012, we examine 717 cases of small and medium-sized enterprises (SMEs) using multiple regression analysis and difference analysis. The results of this study are as follows. First, it is confirmed that the effect on the merger announcement effect is the same as the previous study on the Korean capital market listed companies except for the effect of diversification, listing effect, and cross-border effect. In addition, we have found that firms with higher performance in the past have higher excess returns in the disclosure effect of mergers and acquisitions. Second, unlike the previous studies that non-related mergers have a positive effect on long-term operating performance, for the characteristics of SMEs with lower market competitiveness than that of average listed companies, SMEs merging with same industry group companies have a positive effect on long-term operating performance. This study provides a new perspective on the merger and acquisition of SMEs by examining the effects of M&A announcement and long-term performance.

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The Effects of Relationship Quality on Customer Defection Following Salesperson Turnover: The Role of Relational Benefits and Switching Costs (영업사원-고객 간 관계의 질이 고객의 동반이탈에 미치는 영향: 관계혜택과 전환비용의 역할)

  • Lim, Si-Hyuk;Lim, Young-Kyun
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.179-222
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    • 2011
  • This research investigates the influence of relational characteristics on 'co-defection', customer defection following salesperson turnover, in the context of salesperson-customer relationship. Based on the social exchange theory, it was hypothesized that perceived relational benefits and switching costs affect directly the customer's intentions to defect. Key constructs in relationship marketing such as customer satisfaction, trust, and loyalty were hypothesized to affect the customer's intention to defect as well as perceived relational benefits and switching costs. The results of structural equation modeling using a survey sample of 503 insurance customers who purchased life insurance policies through salespersons unveiled that the customer satisfaction with salesperson and the customer trust in salesperson strongly influence the salesperson-owned customer loyalty. However, they did not have significant direct effects on co-defection intentions. All paths from salesperson-owned customer loyalty to perceived relational benefits and perceived switching costs were also significant. Salesperson-owned customer loyalty did not have significant direct effects on co-defection intentions, but it had significant indirect effects on co-defection intentions through relational benefits and switching costs. Three sub-dimensions of perceived relational benefits had significant positive effects on co-defection intentions while the perceived switching costs had significant negative effects on co-defection intentions. The significance of our research findings were verified by comparing the hypothesized model and the rival model in the past studies.

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The Effects of Salesmen's Service-Justice & Using the IT Devices on Customer Response (정보기술 활용과 영업사원의 서비스 공정성이 고객반응에 미치는 영향)

  • Jeon, Ta-sik
    • Journal of Distribution Science
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    • v.5 no.1
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    • pp.5-22
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    • 2007
  • This research is focused on the effects of salesmen's service-justice and using the IT devices on customer response. Specially, I want to know for the response when our customer take the service from the salesmen. From analysis of the resulting data, using the IT devices are increased the quality of salesmen's service-justice. Salesmen's distributive-justice affects to positive the relationship quality. But procedural justice and interactional justice cannot affect to positive the relationship quality. Maybe, I think that the reason will be a feature of insurance goods. And relationship quality affect to positive the customer's response. There are limitations on generalization due to the results based on only insurance industry, but this study will be a useful exploratory step before designing a future survey.

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Effects of Informal Learning and Positive Psychological Capital on Job Satisfaction and Customer orientation (무형식 학습과 긍정심리자본이 직무만족 및 고객지향성에 미치는 영향)

  • Kim, Joon-Hwan
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.195-202
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    • 2017
  • Previous studies on salesperson's performance have concentrated on increasing job satisfaction through compensations and benefits or effective communication processes and have not sufficiently considered the emotional aspect of salesperson's selling behaviors. The purpose of this study is to investigate informal learning and positive psychological capital on the relationship between job satisfaction and customer orientation of IT salespeople. Data were collected from 159 IT salespeople and analyzed by structural equation modeling (SEM). As a result, it was found that the informal learning of IT salesperson had a significantly positive impact on positive psychological capital. Positive psychological capital was significantly affect on job satisfaction and customer orientation. Positive psychological capital mediated the relationship between informal learning and job satisfaction/customer orientation. The results of this study suggest that there is a need to develop informal learning based on positive psychology and to strengthen the reflected job satisfaction and customer orientation.

Corporate Valuation of Difference in Operating and Financial Leverages (레버리지도 차이에 따른 국내기업 가치분석)

  • Chung, Bhum-Suk
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.175-193
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    • 2011
  • This paper tests a correlation between degrees of operating leverage(DOL) and financial leverage(DFL). For an empirical analysis, this paper extracted information from financial statements of manufacturing companies listed in the Korea Stock Exchange. Data extend from 1990 to 2009. The DOL continued to increase until 1997, but decreased dramatically after the IMF financial crisis. However, the DOL has been at a higher level than companies of other countries such as USA and Japan. The DFL has been maintained at a much higher level, as expected. The empirical results indicate a positive correlation between the DOL and the DFL. To further investigate, we divide the whole sample into subgroups according to such management elements as asset size, IMF crisis. The results for sub-samples are different from those of whole sample. This indicates we need to incorporate specific managerial factors in order to correctly explain financial decision processes.

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일본의 영업비밀제도 고찰 (5)

  • 황의창
    • 발명특허
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    • v.24 no.4 s.277
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    • pp.34-36
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    • 1999
  • 지난호에 이어 이번호에서는 일본의 영업비밀 침해행위의 유형 마지막편 '부정공개자로부터의 전득유형'과 '부정공개행위에 관계되는 사후적 악의자의 유형'에 대해서 설명한다.

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Customer Lifecycle Management

  • 전찬우
    • Proceedings of the Korea Database Society Conference
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    • 2002.10a
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    • pp.494-510
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    • 2002
  • Overview: web-based 기능제공. 가망고객/우수 고객들에 대한 수익 및 파이프 라인관리. Business Results: 영업력 향상. 향상된 영업관리 제고 (중략)

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