• Proceedings of the Korean Society of Computer Information Conference
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• 2010.07a
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• pp.155-156
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• 2010

개인의 경험 및 기호에 따라 색에 대한 연상은 큰 영향을 받게 된다. 연상이란 색을 보았을 때 심리적인 영향으로 어떤 현상이나 이미지, 상황이 나타나는 것을 말한다. 본 논문에서는 색이 가지는 연상적인 언어를 살펴보도록 한다. 또한 색의 연상 작용은 경험에 의한 상징을 동반하는 심리적 활동에도 관계 한다. 다라서 상징과 그 치료 및 효과도 살펴보도록 한다.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.121-129
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• 2009

This research tries to interpret Montage der Assoziation shown in animations. Eisenstein's 'Montage' is "Montage der Assoziation" where a variety of Montage pieces are combined, symbolizing one aggregate image. Though influenced by Russian Formalist Film Theory and Kuleshov, Pudivkin and Rudolf Amheim, by contraries, he recognized Montage as an issue between an artist and the audience and an anti-representation apparatus. Especially, he developed the mind action issue previously advocated by Eikhenbaum and deemed the audience's role an essential part in completing a film. Montage expression implied in Eisenstein's theory can be regarded as attraction, collision, and dynamic and intellectual Montage. However, with an in-depth approach, Montage der Assoziation can be interpreted by repetitive, relative and juxtaposed analysis. The reason is that animation Montage is a visual action which takes place in a row among scenes and in the frame. This research addresses communications with the audience which are attained by Montage der Assoziation. In other words, this research makes an in-depth access to how Montage der Assoziation appears and communicates with the audience in an animation work.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2002.05a
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• pp.65-71
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• 2002

우리의 기억에 표상되어 있는 개념의 본질과 근원 그리고 이들의 관계에 대한 연구는 연상과 기억구조의 관계에 집중되어 왔다 따라서, 어떤 한 개념과 다른 한 개념이 관계되어 있다는 의미적 혹은 연상적 점화의 양상은 의미기억 구조를 적절히 예시할 수 있을 것이다. 본 연구는 어휘수준에서 보여지는 연상의 양상이 문장수준에서도 유사한 예측을 해낼 수 있는지를 살펴보고자 한다. 즉, 어휘수준에서 연상적 관계에 있는 두 개념이 선행사와 연상 조응사라는 문법성을 띠면서 문장에서 예상되는 역할을 수행할 때는, 의미기억의 또 다른 양상을 보여줄 것이라 예측되며, 이것은 문장의 의미·화용적 추론의 기제로 유인되고 있음을 제안하려고 한다. 또한, 의미·연상적 점화와 추론의 기제간의 적절한 상호작용은 문장의 응집성과 처리속도 간에도 유의미한 예측을 할 수 있음을 제안한다.

• Archives of design research
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• v.16 no.2
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• pp.15-22
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• 2003

This is a study on the roles in the association of sound as subtext for animation. On this study, it will be helpful to develop sound concepts and to create animations with creativity. For animation without sound can be produced as an artistic purpose, however, most animations are created with sound. It is not means that sound is less important than visual in animations. Sound is also one of significant element to create animations. Sound have many important rolls for subtext such as parts of action, leitmotif, characteristic, time, ethnic, localization in the animations. It will be analyzed two animations such as Shrek (DreamWorks Pictures production/ Director: Andrew Adams) and Monsters Inc. (Walt Disney Pictures/ Director: Peter Doctor).

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.137-148
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• 2016

The purpose of this study is to examine viewers' intentions to watch movies after viewing online banner advertisements of movies, and verify the mediation effect of flow and association to research how the interactivity of movie banner advertisements influences viewers. For the study, trailer and advergame banners for three genres of movies were made, and an online survey was conducted with 146 adults. As a result, based on 5 hypothesis tests, the study enables us to conclude that the interactivity of the advergame banners results in a higher viewer intention of watching movies compared to trailer banners by inducing a flow experience among banner users not an association experience.

• Archives of design research
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• v.14 no.3
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• pp.49-58
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• 2001

The communication designer in the multimedia age should have a consideration that the sound also can be an important expression element to transmit ones thought as well as the visual sense like color, shape and motion. As you already know, someones thought can be better understood when transmitted to others using the visual and auditory senses together than using the visual or auditory sense alone. The meeting of sight and hearing bases on the synesthesia. For example, low sound reminds a person of dark color and high sound usually reminds light color. And a percussion instrument reminds a person a circle and melody reminds a line. The visual and auditory senses In communication of the multimedia age should act as an independent expression element gotten out of the synchronizing that just serves simple sight and related sound at the same time. Interaction between sight and hearing arose a different emotion that cannot be happened just by one element alone. So, the programs of communication design education in this multimedia age should fulfill the requirement that it can develop ones expression ability through the understanding of interaction between sight and hearing. In this study, we suggest the education programs Classified into following categories; audio visual Gestaltung, audio visual moving graphics, audio visual design.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.225-226
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• 2014

In this paper, we look at the association of language with color. The activities related to the psychological experience accompanied by a symbol reminiscent of the action of one color. Thus, we look at the symbol and its therapy and effect.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.559-572
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• 2010

Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.47-75
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• 2002

The purpose of this study is to identify the effects of reference price, price rationale and price-quality inference of consumer on the evaluation of apparel quality. The experimental materials developed for this study were a set of stimulus and response sheet. The stimuli were six print ads, which was manipulated by reference price and price rationale for a jacket of national brand. This study used a 2(reference price: offer and non offer)$\times$3(price rationale: non offer, stock disposal, sales promotion) $\times$2(price-quality inference of consumer: high and low level) between-subjects experiment. Subjects were 371 female university students. The data were analyzed by factor analysis, ANOVA and t-test. The results were as follows. First, three apparel attributes were identified: sewing/fabrics and label by factor analysis. Second, the significant interaction effects of reference price, price rationale and price-quality inference of consumer were found on evaluating quality of sewing/fabrics and label of apparel. So, reference price effect differed to depending on type of price rationale and levels of price-quality inference. Third, the significant main effect of price-quality inference of consumer existed on evaluating construction quality of apparel.

• Journal of the Korean association of regional geographers
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• v.20 no.3
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• pp.245-255
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• 2014

There is limitation to represent forms and internal process of topography if using simple symbols for geomorphic landscape in the cartography. One of the alternative method to find a solution to these problems is to use association symbol to imagine real landscapes through map reading. This study suggested making method of association symbols to describe geomorphic landscapes effectively. Landforms are not static objects but dynamic pedogenesis and morphogenesis one. It should be consider form, process, and material to make landform mapping, and also, make landform symbols by considering scalable changeability for point-polygon, line-polygon, point-line by scale. As a results, this study expected to help applications for geomorphology as well as environments, ecology, archaeology, and civil engineering etc.