• Journal of the Korean Data and Information Science Society
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• v.24 no.4
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• pp.835-845
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• 2013

Association rule of data mining techniques is the method to quantify the relevance between a set of items in a big database, andhas been applied in various fields like manufacturing industry, shopping mall, healthcare, insurance, and education. Philosophers of science have proposed interestingness measures for various kinds of patterns, analyzed their theoretical properties, evaluated them empirically, and suggested strategies to select appropriate measures for particular domains and requirements. Such interestingness measures are divided into objective, subjective, and semantic measures. Objective measures are based on data used in the discovery process and are typically motivated by statistical considerations. Subjective measures take into account not only the data but also the knowledge and interests of users who examine the pattern, while semantic measures additionally take into account utility and actionability. In a very different context, researchers have devoted a lot of attention to measures of confirmation or evidential support. The focus in this paper was on asymmetric confirmation measures, and we compared confirmation measures with basic association thresholds using some simulation data. As the result, we could distinguish the direction of association rule by confirmation measures, and interpret degree of association operationally by them. Futhermore, the result showed that the measure by Rips and that by Kemeny and Oppenheim were better than other confirmation measures.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.2865-2872
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• 2018

In the field of data mining technique, there are various methods such as association rules, cluster analysis, decision tree, neural network. Among them, association rules are defined by using various association evaluation criteria such as support, confidence, and lift. Agrawal et al. (1993) first proposed this association rule, and since then research has been conducted by many scholars. Recently, studies related to crossover entropy have been published (Park, 2016b). In this paper, we proposed a purely symmetric J measure considering directionality and purity in the previously published J measure, and examined its usefulness by using examples. As a result, it is found that the pure symmetric J measure changes more clearly than the conventional J measure, the symmetric J measure, and the pure crossover entropy measure as the frequency of coincidence increases. The variation of the pure symmetric J measure was also larger depending on the magnitude of the inconsistency, and the presence or absence of the association was more clearly understood.

• Journal of the Korean Data and Information Science Society
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• v.27 no.2
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• pp.353-362
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• 2016

By Wikipedia, data mining is the process of discovering patterns in a big data set involving methods at the intersection of association rule, decision tree, clustering, artificial intelligence, machine learning. and database systems. Association rule is a method for discovering interesting relations between items in large transactions by interestingness measures. Association rule interestingness measures play a major role within a knowledge discovery process in databases, and have been developed by many researchers. Among them, the Hellinger measure is a good association threshold considering the information content and the generality of a rule. But it has the drawback that it can not determine the direction of the association. In this paper we proposed a signed Hellinger measure to be able to interpret operationally, and we checked three conditions of association threshold. Furthermore, we investigated some aspects through a few examples. The results showed that the signed Hellinger measure was better than the Hellinger measure because the signed one was able to estimate the right direction of association.

• Journal of the Korean Data and Information Science Society
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• v.22 no.3
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• pp.495-503
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• 2011

The most widely used data mining technique is to find association rules. Association rule mining is the method to quantify the relationship between each set of items in very huge database based on the association thresholds. There are some basic association thresholds to explore meaningful association rules ; support, confidence, lift, etc. Among them, confidence is the most frequently used, but it has the drawback that it can not determine the direction of the association. The net confidence and the attributably pure confidence were developed to compensate for this drawback, but they have other drawbacks.In this paper we consider some predictive similarity measures for binary data in cluster analysis and multi-dimensional analysis as association threshold to compensate for these drawbacks. The comparative studies with net confidence, attributably pure confidence, and some predictive similarity measures are shown by numerical example.

• Journal of the Korean Data and Information Science Society
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• v.24 no.1
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• pp.117-124
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• 2013

Association rule of data mining techniques is the method to quantify the relationship between a set of items in a huge database, andhas been applied in various fields like internet shopping mall, healthcare, insurance, and education. There are three primary interestingness measures for association rule, support and confidence and lift. Confidence is the most important measure of these measures, and we generate some association rules using confidence. But it is an asymmetric measure and has only positive value. So we can face with difficult problems in generation of association rules. In this paper we apply the similarity measures by probabilistic interestingness measure (PIM) with all marginal proportions (AMP) to solve this problem. The comparative studies with support, confidences, lift, chi-square statistics, and some similarity measures by PIM with AMPare shown by numerical example. As the result, we knew that the similarity measures by PIM with AMP could be seen the degree of association same as confidence. And we could confirm the direction of association because they had the sign of their values, and select the best similarity measure by PIM with AMP.

• Journal of the Korean Data and Information Science Society
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• v.22 no.6
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• pp.1113-1121
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• 2011

Recently, a variety of data mining techniques has been applied in various fields like healthcare, insurance, and internet shopping mall. Association rule mining is a popular and well researched method for discovering interesting relations among large set of data items. Association rule mining is the method to quantify the relationship between each set of items in very huge database based on the association thresholds. There are three primary quality measures for association rules; support and confidence and lift. In this paper we consider some similarity measures with negative co-occurrence frequencies which is widely used in cluster analysis or multi-dimensional analysis as association thresholds. The comparative studies with support, confidence and some similarity measures are shown by numerical example.

• Journal of the Korean Data and Information Science Society
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• v.23 no.6
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• pp.1127-1135
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• 2012

Association rule mining is the method to quantify the relationship between each set of items in a large database. One of the well-studied problems in data mining is exploration for association rules. There are three primary quality measures for association rule, support and confidence and lift. We generate some association rules using confidence. Confidence is the most important measure of these measures, but it is an asymmetric measure and has only positive value. Thus we can face with difficult problems in generation of association rules. In this paper we apply the similarity measures by probabilistic interestingness measure to find a solution to this problem. The comparative studies with support, two confidences, lift, and some similarity measures by probabilistic interestingness measure are shown by numerical example. As the result, we knew that the similarity measures by probabilistic interestingness measure could be seen the degree of association same as confidence. And we could confirm the direction of association because they had the sign of their values.

• Journal of the Korean Geographical Society
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• v.43 no.2
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• pp.253-262
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• 2008

The main objective of this paper is to formulate a generalized procedure to extract the first four moments of univariate spatial association measures for statistical testing under the normality assumption and to evaluate the viability of hypothesis testing based on the normal approximation for each of the spatial association measures. The main results are as follows. First, predicated on the previous works, a generalized procedure under the normality assumption was derived for both global and local measures. When necessary matrices are appropriately defined for each of the measures, the generalized procedure effectively yields not only expectation and variance but skewness and kurtosis. Second, the normal approximation based on the first two moments for the global measures fumed out to be acceptable, while the notion did not appear to hold to the same extent for their local counterparts mainly due to the large magnitude of skewness and kurtosis.

• The Korean Journal of Applied Statistics
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• v.34 no.4
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• pp.523-536
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• 2021

Although there exist numerous measures of association, most of them are lacking in generality in that they do not intend to measure the association between heterogeneous type of random variables. On the other hand, many statistical analyzes dealing with complex data sets require a very sophisticate measure of association. In this note, the p-value of independence tests is utilized to obtain a measure of association. The proposed measure of association have some consistency in measuring association between various types of random variables.

• The Korean Journal of Applied Statistics
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• v.16 no.1
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• pp.151-167
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• 2003

Although there exist numerous measures of association, most of them are lacking in generality in that they do not intend to measure the association between heterogeneous type of random variables. On the other hand, many statistical analyzes dealing with complex data sets require a very sophisticate measure of association. In this note, the p-value of independence tests is utilized to obtain a measure of association. The proposed measure of association have some consistency in measuring association between various types of random variables.