• The KIPS Transactions:PartD
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• v.9D no.2
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• pp.215-226
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• 2002

Considering the rapid process of media's breakthrough and diverse patterns of consumptions's analysis, a uniform analysis might be much rooms to be desired for interpretation of new phenomena. In special, the products happening intensive sails on around an anniversary or fresh food have the restricted marketing hours. Moreover, traditional association rule discovery algorithms might not be appropriate for analysis of sales pattern given in a specific time because existing approaches require iterative scan operation to find association rule in large scale transaction databases. in this paper, we propose an incremental candidate set management model based on twin-hashing technique to find association rule in special sales pattern using database trigger and stored procedure. We also prove performance of the proposed model through implementation and experiment.

• Journal of the Korean Data and Information Science Society
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• v.22 no.6
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• pp.1113-1121
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• 2011

Recently, a variety of data mining techniques has been applied in various fields like healthcare, insurance, and internet shopping mall. Association rule mining is a popular and well researched method for discovering interesting relations among large set of data items. Association rule mining is the method to quantify the relationship between each set of items in very huge database based on the association thresholds. There are three primary quality measures for association rules; support and confidence and lift. In this paper we consider some similarity measures with negative co-occurrence frequencies which is widely used in cluster analysis or multi-dimensional analysis as association thresholds. The comparative studies with support, confidence and some similarity measures are shown by numerical example.

• The Journal of Korean Association of Computer Education
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• v.11 no.1
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• pp.65-74
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• 2008

In this paper, we introduce an analysis system for answer dataset by using a data mining method. We analyze students' answer data collected from a test including multiple choice question items, and find associations between the items. Analysis of evaluation results based on our system will not only provide correct information on students' achievement levels but also provides a basis for modifying weaknesses of the evaluation procedures, question items, or teaching/learning procedures. Furthermore, it will enable us to improve the quality of question items for future use so that we can secure itemsets of high quality.

• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.155-159
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• 2003

In order to compansate the problem of fragmentating data and disdaining small group of data in decision trees, a descriptive rule set discovery method is suggested. The principle of association rule finding algorithm is presented and a modified association nile finding algorithm for efficiency is applied to target database which has condition and decision attributes to see the effect of modification.

• Journal of the Korea Society of Computer and Information
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• v.11 no.1 s.39
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• pp.27-34
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• 2006

Recently, the study about the technology which effectively manage spatial information is actively conducted. For the effective knowledge inquiry, various extended data mining methods are applied in spatial data mining. However, former spatial association rule system appears the problem that does not reflect various non-spatial property along the inquiries because it searches the rule from the calculation among predicates. To resolve the problem, present study suggests the system that extends the inquiries using in spatial database, searches the association rule among non-spatial object property after setting the data based on space information. Especially, the model which is applicable to geographical information system is embodied. Embodied system with this method enables to search more useful spatial association rule in real life since it shows high migration property with extended spatial database and considers spatial property and various non-spatial property.

• Journal of the Korean Data and Information Science Society
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• v.27 no.3
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• pp.629-638
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• 2016

Among data mining techniques, the association rule is one of the most used in the real fields because it clearly displays the relationship between two or more items in large databases by quantifying the relationship between the items. There are three primary quality measures for association rule; support, confidence, and lift. We evaluate association rules using these measures. The approach taken in the previous literatures as to estimation of association rule number has been one of a determination function method or a regression modeling approach. In this paper, we proposed a few of non-linear regression equations useful in estimating the number of rules and also evaluated the estimated association rules using the quality measures. Furthermore we assessed their usefulness as compared to conventional regression models using the values of regression coefficients, F statistics, adjusted coefficients of determination and variation inflation factor.

• The KIPS Transactions:PartD
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• v.16D no.3
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• pp.423-432
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• 2009

Advances in information and communication technologies are changing our society greatly. In knowledge-based society, information can be obtained easily via communication tools such as web and e-mail. However, obtaining right and up-to-date information is difficult in spite of overflowing information. The concept of adaptive web site has been initiated recently. The purpose of the site is to provide information only users want out of tons of data gathered. In this paper, an algorithm is developed for adaptive web site construction. The proposed algorithm is based on association rules that are major principle in adaptive web site construction. The algorithm is constructed by analysing log data in web server and extracting meaning documents through finding behavior patterns of users. The proposed algorithm has the following characteristics. First, it is superior to existing algorithms using association rules in time complexity. Its superiority is proved theoretically. Second, the proposed algorithm is effective in space complexity. This is due to that it does not need any intermediate products except a linked list that is essential for finding frequent item sets.

• Journal of Service Research and Studies
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• v.2 no.1
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• pp.39-46
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• 2012

It is growing in size of database in companies. This caused to develope data mining techniques to predictive information from the large database. Costs and other effects can give variety of sales exploding through the analysis of the differences. Analysis of the various classification techniques, various angle can be analyzed point of view of the area information. The analysis of rules and patterns associated with a large amount of useful information from the database can be analyzed effectively. Goods store were analyzed using association rules, one of the data mining analysis techniques. Through this type of existing products according to analyze customer buying patterns, data mining has been studied to establish strategic marketing analysis.

• Journal of the Korean Data and Information Science Society
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• v.24 no.2
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• pp.267-275
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• 2013

Among data mining techniques, the association rule is the most recently developed technique, and it finds the relevance between two items in a large database. And it is directly applied in the field because it clearly quantifies the relationship between two or more items. When we determine whether an association rule is meaningful, we utilize interestingness measures such as support, confidence, and lift. Interestingness measures are meaningful in that it shows the causes for pruning uninteresting rules statistically or logically. But the criteria of these measures are chosen by experiences, and the number of useful rules is hard to estimate. If too many rules are generated, we cannot effectively extract the useful rules.In this paper, we designed a variety of non-linear regression equations considering all association thresholds between the number of rules and three interestingness measures. And then we diagnosed multi-collinearity and autocorrelation problems, and used analysis of variance results and adjusted coefficients of determination for the best model through numerical experiments.

• Journal of the Korean Data and Information Science Society
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• v.28 no.1
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• pp.49-56
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• 2017

Among the techniques for analyzing big data, the association rule mining is a technique for searching for relationship between some items using various relevance evaluation criteria. This associative rule scheme is based on the direction of rule creation, and there are positive, negative, and inverse association rules. The purpose of this paper is to investigate the applicability of various types of relatively causal strength measures to the types of association rules from the point of view of interestingness measure. We also clarify the relationship between various types of confidence measures. As a result, if the rate of occurrence of the posterior item is more than 0.5, the first measure ($RCS_{IJ1}$) proposed by Good (1961) is more preferable to the first measure ($RCS_{LR1}$) proposed by Lewis (1986) because the variation of the value is larger than that of $RCS_{LR1}$, and if the ratio is less than 0.5, $RCS_{LR1}$ is more preferable to $RCS_{IJ1}$.