• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.25-37
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• 2015

본 연구의 목적은 해외여행 동기에 따라 여행자들의 집단을 나누고 각 집단별로 해외여행시 구매하는 상품이나 이용 매장의 특성을 비교하는데 있다. 문헌연구를 통해 여행동기와 구매상품의 종류와 속성, 쇼핑장소의 유형과 속성에 대한 주요 문항들을 추출하였다. 20-50대 해외여행 경험자 431명을 대상으로 설문조사를 실시하였고 K-평균 군집분석을 통해, 적극적 집단, 소극적 집단, 자연 쾌락추구 집단, 가족 발견추구 집단의 4개의 군집이 확인되었다. 적극적인 여행자들은 해외에서 구매하는 모든 상품종류에 대해 가장 높은 관심을 보였으며 다른 세 집단보다 유의하게 차이가 있었다. 특히 소극적인 여행자나 자연 쾌락추구 여행자들보다 패션 사치품이나 기념품 구매를 중요하게 생각하는 것으로 나타났다. 또한 상품 속성에서 디자인과 명성, 실용성, 가격과 품질 등의 요인들을 중요하게 고려하였다. 구매 장소 측면에서는 적극적 집단은 지역 시장, 패션매장, 선물매장 순으로 선호하였으며 소극적인 여행자들은 패션매장을 더 선호하는 것으로 나타났다. 구매장소 속성의 중요도는 편의성, 디스플레이, 매장위치 및 판촉활동 순으로 중요시되었으며 적극적인 여행자들은 다른 세 집단 여행자들보다 매장 편의성에 대한 관심이 유의하게 높았다. 가족 발견중심 여행자와 자연 쾌락추구 여행자 집단은 쇼핑행동이 비슷하거나 일부 요인에서만 차이가 있었다. 소극적 여행자들은 나머지 세 집단과 구별되게 모든 쇼핑행동에 대한 관심이 낮았다. 여행동기에 근거한 시장세분화는 서로 다른 쇼핑행동을 예측할 수 있는 변별력이 있음을 보여주었다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.01a
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• pp.69-72
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• 2018

최근 증가하고 있는 자유개별여행자들의 경우 항공권, 숙박 등의 여행상품을 개별로 구매하고 여행지에서 지역 여행정보를 통해 여행상품을 구매한다. 일반적인 여행 앱에서는 여행자에게 일괄적으로 관광 상품 메시지를 전송한다. 하지만 해당 여행지에 대한 정보 메시지를 여행 시간대별로 받는다면 여행자는 그 정보를 토대로 좀 더 다양한 여행을 즐길 수 있으며, 해당 지역의 여행 상품을 판매하는 판매자의 경우 효과적인 홍보 마케팅이 이루어질 것으로 사료된다. 따라서 본 연구에서는 해당 여행지를 여행하고 있는 여행자에게 스케줄링된 여행정보를 주기적으로 전송할 수 있는 FCM기반의 푸시서비스 개발을 목적으로 하였다.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.1
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• pp.119-126
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• 2018

The purpose of this study is to understand the important factor of internet travel product purchase according to the characteristics of SNS tourism information. The characteristics of SNS tourism information perceived by travel product consumers are investigated as four major dimensions; reliability, interest, interaction, and usefulness. 17 items of online travel product purchase are adopted and produced four factors namely; safety, price & cost, customer service and convenience. We confirm that consumer have high importance on reliability consider convenience as most important factor of online travel product purchase. Interest of SNS tourism information have significant relation with price & cost, and Usefulness and Interaction of SNS tourism information have significant relation with customer service of online travel product purchase.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.647-648
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• 2010

골프는 경제 발전과 함께 생활수준의 향상, 여가시간의 증대로 인하여 특권계층이나 부유층만의 전유물이 아닌 일반 스포츠로서 대중화 시대를 맞이하고 있다. 그러나 국내에서 골프가 대중화되기 에는 여러가지 제약이 따른다. 이런 제약으로 인해 골퍼들은 해외골프를 즐기게 된다. 골프관광객들은 여행만을 목적으로 한 관광객들보다 여행 빈도도 높게 나타나고 있다. 국내외 많은 골퍼들이 해외 골프리조트로 여행하는 빈도가 급속히 증가하고 있는 상황에서 해외골프관광객들의 여행상품을 선택하는데 중요하게 인식하고 있는 구매동기에 대한 연구가 필요하다.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.424-432
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• 2011

Today's wide-spread Internet technology allowed consumers to access much Word-of-Mouth information through an online board. As communication and exchanging information between travelers becomes easier and faster, e-WOM (Electronic Word-of-Mouth) is recognized as one of the most influencing communication methods in today's society. This new trend implies a significant impact to travel industry. This study focuses on interaction between Credibility on e-WOM, brand attitude, WOM acceptance, WOM activity and purchasing intention of travel product. The result of this study suggests: (1) Credibility in e-WOM provides positive effect in brand attitude, (2) Brand Attitude gives positive effect on WOM acceptance, WOM activity and purchasing intention of travel product, (3) WOM acceptance gives positive effect on WOM activity, but it is not effective on purchasing intention of travel product. Regarding e-WOM management of travel agencies through its website or online community, authors would like to argue that travel agencies need to build positive brand attitude based on Credibility in brand, which would lead consumers to positively acknowledge its brand and spread words out to other consumers.

• KIISE Transactions on Computing Practices
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• v.22 no.12
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• pp.646-653
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• 2016

Outbound market is a rapidly growing global industry, and has evolved into a 11 trillion won trade. A lot of recommender systems, which are based on collaborative and content filtering, target the existing purchase log or rely on studies based on similarity of products. These researches are not highly efficient as data was not obtained in advance, and acquiring the overwhelming amount of data has been relatively slow. The characteristics of an outbound product are that it should be purchased at least twice in a year, and its pricing should be in the higher category. Since the repetitive purchase of a product is rare for the outbound market, the old recommender system which profiles the existing customers is lacking, and has some limitations. Therefore, due to the scarcity of data, we suggest an improved customer-profiling method using web usage mining, algorithm of association rule, and rule-based algorithm, for faster recommender system of outbound product.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.285-286
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• 2019

최근 자유 여행을 즐기는 사람이 늘어남에 따라, 그에 맞춰 여행 애플리케이션은 빅데이터를 기반으로 관광지 추천 서비스를 제공하고 있다. 그렇지만 이 경우 전형적인 관광지만을 추천하여 독특한 여행 경험을 원하는 여행자들을 만족시키지 못하고 있다. 이러한 문제를 해결하기 위해, 본 논문은 현지인 가이드가 자신만의 경험이 담긴 투어 상품을 구상하고 직접 안내까지 함으로써 여행자에게 특별한 현지 경험을 선사해 주는 것을 목표로 한 여행 가이드 애플리케이션을 개발하였다. 가이드와 여행자 입장에서 각각의 편리성 제공을 위해 두 개의 애플리케이션으로 개발하였으며, 웹서버 연동을 통해 상호간의 실시간 정보 업데이트가 가능하게 하였다. 또한 네이티브 애플리케이션을 기반으로 여행지 어디에서나 투어 상품을 구매할 수 있어 여행자에게 편리성을 제공한다.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.219-222
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• 2005

E-commercial transaction that use Internet, because can overcome space limit, and connect all the world by real time one if is huge market offer can. Therefore, travel goods purchase action through internet increased too explosively. Did travel agencies which float here upon and is operated and goods that offer negotiation agent in www to consumer and want to consumer to increase authoritativeness for relevant signtseeing goods efficiently buys.

• Information Systems Review
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• v.22 no.2
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• pp.137-166
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• 2020

While South Koreans overseas travelling rate has been increased every year, domestic travelling rate has been at a standstill for several years. The purpose of this study is to analyze domestic traveling styles of Koreans according to their generations in order to provide generation-specific traveling services. For this purpose, we categorized the survey respondents into four different generations, which are Millennium (age 19~34), X generation (35~54), Baby Boomer (55~64) and senior by following the criterions of the Korea National Tourism Organization. After then, we analyze factors related to travel preparation process, the actual traveling activities and satisfaction after the travel. In this study, 16,713 data collected by the Ministry of Culture, Sports and Tourism are used. The results of this study show that Korean people tends to acquire domestic traveling information from their own or acquaintances past experiences. Also, they do not prefer the organized trip for domestic travels, thus do not buy package products a lot. In addition, natural scenery, rich in cultural heritage, and convenient accommodation are the most important determinant factors affecting the overall travel satisfaction of level for all generations. The traveling characteristics for each generation are as follows. Millennium get traveling information from the internet a lot, and more specifically, they refer portal sites and social network services (SNS) in many cases. Also, they tend to travel in summer peak season to popular destinations and pursues active traveling experiences. Generation X has similar traveling patterns with Millennium, however they major transportation method is using their own car. Also, transportation convenience and satisfactory leisure activity are important factors affecting the overall satisfaction level to Generation X. On the other hand, Baby boomer generation has a greater emphasis on appreciation of nature, visiting famous restaurants, and relaxation, rather than actively participating experiencing programs. They travel evenly in summer and spring/fall season to many different areas instead of focusing on popular tourist spots. In addition, shopping and eating delicious food are the important factors affecting the overall satisfaction level for them. Lastly, Senior generation has similar characteristics with Baby boomer in many ways, however, they travel a lot on the same day using public transportations or car rental service. They prefer spring and autumn trips rather than summer peak season, and tend to buy packaged travel products a lot compared with other generations. If these different traveling characteristics of each generation are considered for organizing and customizing tourism services, it is expected that domestic tourism satisfaction level will be ultimately increased.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.21-32
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• 2016

Baby boomers who were born right after Korea War make up about 15% of population of Korea and lead an aging society rapidly. They're retiring since from 2012 and going to make up nearly 80% of total of old retirees. Baby Boomers with much higher income and education levels are going to enjoy their retirement as traveling. Therefore, this study invests the relationship between lifestyle and travel product selection of baby boomer consumer. Two big results are as follows. One is that baby boomers progress consumption activity(because they have their own purchasing power) and have health and leisure lifestyle and family lifestyle. The other is when they select travel product, they eventually consider three elements- travel company, transportation, and travel colleague.