• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.33-40
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• 2012

The major purpose of this study is to examine the moderating role of affect intensity, an important individual difference variable, upon affect formation based upon PAD framework from the experience of some dimensions of tavel aency or company. Research findings from the analysis of empirical data are as follow. First of all, four factors of customer's experience of travel agency(Resposiveness; Courtesy; Competency; Differentiation) are related to three affect represented by PAD framework(Pleasure; Arousal; Dominance). Moreover factors of experiences have differential influence upon formation of affective responses. Secondly, customers' Affect Intensity has moderating effects upon the formation of affects by the experience from dimensions of travel agency. The third finding is that the affect induced by travel agency has differential influence upon the formation of attitude toward travel agency and the formation of intention of repurchase of the travel service from that agency.

• Journal of the Korea Society of Computer and Information
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• v.18 no.5
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• pp.121-131
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• 2013

The Internet website has become an effective marketing vehicle for travel agencies. The objective of this study is to examine theoretical relationships between travel agency's website quality, customer satisfaction, and repurchase intention. Usable data was obtained from the 373 respondents using travel agency's website within one year. Hypotheses are tested using structural equation modeling. The results indicate that travel agency's website quality has an effect on customer satisfaction as well as repurchase intention. The impact of information quality on customer satisfaction and repurchase intention is the most important factor, followed by service quality and design quality among the factors of the quality of a travel agency's website.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.509-519
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• 2015

This study has suggested the measures to overcome employees' mannerism and to form psychological capital through servant leadership of managers in travel agencies. The results through sample analysis aimed at 163 general employees of travel agencies in Seoul have been drawn as follows. First, in the analysis of relationship between employees' mannerism in travel agencies and psychological capital, only unconscious attitude has proved to have a negative influence on hope and optimism. Second, servant leadership has proved to improve passive attitude of mannerism, which ameliorates self-efficacy, recovery and optimism among psychological capital. Lastly, servant leadership has turned out to produce regulating effect to decrease recovery as for employees in mannerism who have a tendency toward stability orientation. These results originate from the study on the role of servant leadership toward employees' psychological attitudes. A follow-up study should proceed to qualitatively improve a research on employees' mannerism in travel agency and psychological capital.