• Journal of the Korean Society of Costume
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• v.59 no.7
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• pp.77-85
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• 2009

Nowadays the numbers of the aging population are rapidly increasing in Korea, which became the 'aged country' from the year 2000. These aged people are getting more important consumer group and the products and services related to the silver industry are getting bigger. Universal fashion design is based on the concept of universal design that pursues the 'design for all'. This study aims to understand the physical, physiological, and psychological characteristics of the elderly women and apply the principles of universal design to universal fashion design for the elderly. Korean traditional vest, 'Baeja' was used as the design inference for the target of age 55 and older. This group is also called as 2Y2R(too young to retire), Tonk(too only no kids), Y-O(young-old) generation, or OPAL(old people with active life). Principles of universal design such as accessibility, flexibility in use, fair in use, aesthetics, safely-oriented were applied in developing the vest. This universal fashion products enable the elderly to have physical independence and make them have the self respect and better life.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.4 s.36
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• pp.252-261
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• 1990

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'$\alpha$, frequency, percentage, mean, $x^{2}-text$, 1-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. The results are as follows; 1. Three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them four subdivisions; those of fashion pursuit group, self display group, financial utilitarian group, individual group. 2. Importance on store image attribute was revealed then the middle aged women regarded quality, price, service in order as more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, exit from, brightness of store among consumer groups. From these findings, concretely store image strategies are proposed.

• Archives of design research
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• v.15 no.1
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• pp.203-211
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• 2002

The appearance of Internet, the 5th medium which has succeeded newspaper, magazine, TV, radio, creates WEB MAGAZINE to overcome the restriction of space and time. This paper has conducted the contents and visual points of view in webmagazine. Through case study, the following and identify for the analysis of the webmagazine contents and visual format. Firstly, communication at webmagazine is carried out at the user-centered atmosphere. Secondly, Even through an aesthetic is emphasized in the webmagazine, when web designer compose of the web site, it is necessary to find the proper methodology under the basis of user's behavior. Thirdly, Although webmagazine required the visual form, we should know that the evaluation of webmagazine should be implemented by users. Therefore, webmagazine should be designed by the user-centered layout.

• Journal of Fashion Business
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• v.2 no.4
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• pp.112-125
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• 1998

This study is to grasp the variousness of clothing worn by elderly women with the ideal self-image by group and by finding out the characteristics of higher-image groups and lower-image group. The object of this study was a total of 488 elderly women above full 55 from an elderly women and who lived in downtown Pusan ionnaire. For statistical disposition, the analysis of factors and frequency was carried out. The results of this study are as follows : 1. As a result of the analysis of realistic self-image and ideal self-image, the realistic self-image was derived as 5 factors-voguishness, loftiness, freshness, feminality, activeness and the ideal self-image as 4 factors-activeness, loftiness, feminality, voguishness. 2. The perceptive age according to age in the realistic self -image reflects that though the 50' s percept the 50' s, the 60' s percept the 50' s and the 70' s the 60' s and also in the ideal self-image, it shows the same result. 3. The degree of satisfaction of build in the realistic self-image appeared that the 50's unsatisfied, the 60's and the 70's felt so, and in the ideal self-image, the 50's and 60's unstisfied, the 70's so. 4. The ideal image according to age in both the realistic self-image and the ideal self-image of clothing appeared that all the 50' sand 60' s wanted a good impression and the 70' s wanted a gentle impression. 5. The frequency of doing a make-up by age in all elder women according of the realistic self-image of clothing showed that the case of doing a make-up when going out only was the greatest number and also in the ideal self-image, it agrees to the same.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.263-275
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• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1275-1287
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• 2006

This was to confirm the Web-SFAS and street Fashion trend 2005. Korea women's street fashion in 2005 S/S was analyzed by using the Web-SFAS(Street Fashion Analysis System) that was developed and completed in the earlier research. Total 270 women who were sensitive to the fashion were surveyed around in 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone is shown as follows: 1. The sequence of care with most interest in producing fashionable shape is in the order of clothes>accessory>hair style>make up>shoes, and it was found that the proper reason for visiting the commercial zone is to meet with friends than shopping. 2. Most preferred item for tops were shirts and T-shirts, while for bottoms were blue jeans of denim material in various colors and designs. The color had the clear winner in white color with the pink or yellow line of colors preferred in all commercial zones. The blue jeans and skirt items were the most dominant with the preference on the blue color. The color and image were diversely favored with light, natural, modern, elegance and warm images. 3. The semi-formal image was preferred in women's street fashion, 2005 S/S in Apgujeong-dong, Hapseong-dong, Myeong-dong, Hongik University area, Dongseong-ro, and the active comfort casual image was preferred by womens in Seo-myeon, Nampo-dong and Sangnam-dong. However the retro image were represented in Daehak-ro specially. The tendency of street fashion for women had the difference of their own trends for each commercial zone, rather then the regional differences for each city with the conspicuous preference of color for the items.

• Journal of the Korean Home Economics Association
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• v.33 no.2
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• pp.168-180
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• 1995

The purpose of present study was to examine how each clothes colors on the basis of 5YR 7/3 face color affect clothes colors images as follows : (1) what general consciousness of clothes colors in, (2) how the impression of the harmony of 5YR 7/3 face color and clothes colors is, (3) when we divide clothes colors according to the property of colors- chromatic color and achromatic color, cool color.neutral color.warm color, in tone, in color colume- if there is the difference of visual evaluation, (4) image analysis of 45 clothes colors with the view of each kind of adjectives. The result of this study is as the following: 1. As a result of the analysis of general consciousness on clothes colors, when subjects chose clothes, they most considered colors and they also considered their face colors. They would choose the color of clothes, which were becoming to their having clothes colors or their face colors when they bought clothes. 2. The impressions of coordination of 5YR 7/3 face color and clothes colors consisted of three dimensions - evaluation, activity and harmony. 3. It was known that as a result of the analysis of visual evalutional differences according to dividing the clothes colors by property of colors, there were such notable differences that they might effect the coordination images of face color and clothes colors differently. 4. After arranging 45 clothes colors on the graphs in 17 adjectives, gethering them thogether in each dimension and as the result of the analysis in the evaluation dimension, estimation of yellow, light green column were low and that of achromatic colors were high. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the activity demension was concerned with value and chroma of the color properties. In harmony dimension, achromatic columm was high and yellow, green yellow, vivid green columm were low in harmony. That is, it was known that the harmony demension was concerned with hue of the color properties.

• The Research Journal of the Costume Culture
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• v.25 no.3
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• pp.285-300
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• 2017

This study analyzes the images of models in womenswear advertisements targeting women in their fifties. The goals of this study are: 1) to investigate beauty ideals for middle-aged women by analyzing models' look age, chronological age, wrinkles, gray hair, hair length, body type, and race; and 2) to explore how ageing is dealt with in advertisements by analyzing the range of bodies shown in advertisements, the color mode of photographs, and the clarity of models' figures in relation to models' look ages. A total of 155 printed advertisements from January 2012 to January 2017 from the brands Daks Ladies, Lebeige, Luciano Choi, PAT, and Zishen were selected for analysis. Womenswear brands targeting middle-aged women reinforce cultural ideals of female beauty that emphasize youth and slenderness. They do this by using thin and slender models, who most often appear to be in their twenties and thirties, and have hair longer than their shoulders. Brands with higher price ranges show a preference for Caucasian models, which reveals that a Caucasian identity is associated with sophistication. In addition, the bodies of models who appear to be in their forties and fifties were concealed by framing photographs mostly above the knees. Older models' features were also obscured via the use of black and white photography, strong lighting and contrast, and digital editing that blurred the boundaries between figures and their backgrounds. These decisions for how to represent models could result in negative self-esteem and a denial of the symptoms of ageing among middle-aged women.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.503-512
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• 2014

The study is based on the serious environmental problems occurring these days to acknowledge the consumers awareness and preference according with the coordination using recycled materials in the dining space. As the result, considered the consumers had lack in recognition of using recycled materials when they tried to use them in their normal daily life. Also the females were far more interested than the males with the usage of the recycled materials inside the restaurant and its interior image along with married persons had more positive attitude towards it than the unmarried ones. With education back ground, highly educated peoples really quite didn't prefer the usage of the recycled materials. According with the income, the high earnings and with the occupation, the professionals with specialized jobs considered the practical use of aspects more important than above. Therefore the needs to educate and promote the consumers to use recycled materials in their every day lives, it is required to build social responsibility and finding the essential meanings to save resources so that they can utilize them with converted recognitions.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.6
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• pp.837-844
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• 2010

Dietary life was formed as being influenced by the people's cultural, social and environmental situations. The people's food culture is unique that was adapted to their surroundings. It was developed and industrialized in the ethnic food. Now the ethnic food was contributed to tour industry or culture industry. Then, food life style was change from the meat diet to the vegetable diet in the diffusion of well-being trends. So, we analyzed Koreans' Korean food image and investigated the difference as a demographics. We made questionnaire and did a survey to 220 bloggers using cooking internet sites on 10 August, 2009. We analyzed 206 questionnaires by SPSS package 12.0 except 14 untrustworthy questionnaires. We measured credibility and validity 39 items related Korean food image: Chronbach's ${\alpha}$ was highly 0.855. We checked that KMO examination was 0.775 and $x^2$ of Barttlet was 2482.342. After verymax rotation, we deducted 5 Koran food images-healthy, visuality, spicy, variety, low calorie. We analyzed ANOVA of 5 Korean food images according to demographics. We confirmed the differences by ages, monthly income and job except academic background (p<0.05). Therefore, Korean food images were learned and recognized in everyday life. Especially, we found that visuality and variety were recognized the more stronger high-income earners and teachers than others. So, Korean learned Korean food images in real life and recognized Korean food quite differently by demographics.