• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.111-118
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• 2008

Nowadays, people get images from various media like TV, magazines, newspaper, internet. Such images directly influence people's thoughts and lives, either consciously or unconsciously. In the past, reproduction devices have been mainly used in reproducing an original scene accurately. Lately, the cognitive preference became a key value in the scene reproduction, and it was affected by the surrounding media. Recently, the most commonly used device in reproducing an original scene is the camera. The core of an image is the light, in other words, the exposure. Most digital cameras are set to adjust exposure automatically in order to reproduce a scene physically as identical as possible. However, physically right exposure does not always give images that people prefers. Numbers of tests were done to find the exposure value that makes an image cognitively more preferred. Skin tones which are highly sensitive to color and changes in density has been used in the tests. A male and a female model have been used to classify changes in cognitive preference due to gender differences.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.3 s.151
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• pp.436-446
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• 2006

The purpose of this study was to compare the influences of men's and women's sex role identities and sex role discrepancies on their appearance satisfaction and self esteem. Congruency theory, androgyny theory, masculinity theory and self discrepancy theory were used to explore the influence of sex roles on appearance satisfaction and self esteem. Theories suggest that the influence would be different by gender. Data were collected from a convenience sample of 125 men and 197 women aged between 20 and 40 years living in the Seoul metropolitan area. Structural equation modeling was employed to analyze the data. For men, both appearance satisfaction and self esteem were influenced only by their perceived masculinity. For women, however, perceived femininity, femininity discrepancy and masculinity discrepancy had an influence on appearance satisfaction. All the four sex role variables had an influence on women's self esteem. BMI had a negative effect on self esteem for women, but no effect for men. According to the results, unlike men, whose appearance satisfaction and self esteem are only determined by how masculine they are, the women's levels of appearance satisfaction and self esteem are influenced not only by how feminine they are, but also by how masculine and feminine they want to be. The results of this study have implications for body image counselors or practitioners who try to help young women increase their self esteem and satisfaction to their appearance.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.257-262
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• 2020

This study recruited adults aged 35 to 64 living in Daegu and Gyeongsang buk-do to analyze the images of the elderly perceived by the mid and older- aged adults and their preparation for later life. The results of this study are as follows: First, as for the images of elderly people recognized by the research subjects, psychological images were the most positive, followed by physical and social images. Those with a higher education level, full-time job, and parents alive had more positive images of the elderly. The psychological images were better in those married compared to singles or divorcees, and the higher the age considered as elderly, the better the psychological and social images of the elderly. Second, preparation for later life in the mid and older-aged adults was better in order of emotional and physical preparation, whereas economic and leisure and social preparation were not enough. Those who are female, those with a higher education level, higher average monthly household income, professional job, and full-time job, and those who have an older age in mind as a definition of elderly have been better prepared for later life. Third, it was found that the sub-factors of their images of elderly people and preparation for later life affected each other, and the more positive their images of elderly people, the better they had been prepared for later in life. The results of this research suggests a desirable direction for improving the images of the elderly, implicating the necessity of exploring measures to provide individual and social support and developing educational programs for successful life after retirement.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.489-502
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• 2012

Storytelling advertising is one of the most popular ad types in marketing field. However, there has been little attention to storytelling ads in consumer and advertising research. To examine the effectiveness of different types of advertising, this study collected 9 commertial ads, which consisted of 3 advertising types(storytelling, informative, image) ${\times}$ 3 products(digital camera, coffee, health drink). We investigated the differences in emotions after ads and arousal level, as well as the advertising effectiveness among the three types of advertising. Preliminary analysis revealed that the emotions after ads could classified into two distinct emotion types, affective emotions and cognitive emotions, and we used the two emotion types as emotions after ads to simplify the results. The results indicate that the storytelling ads are more effective than the image ads, but this power of storytelling ads may not be found in the comparison with informative ads. It is also found that storytelling ads can help form a more positive attitude for males than for females, whereas image ads can have an more impact on females than males. In addition, it can be proposed that affective emotions after ads may play an important role in the effectiveness of advertising types, but the interaction effects of advertising types and gender may depend on the cognitive emotions after ads.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.252-258
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• 1999

The aims of this study is to classify the lower somatotype of adult women and appearance analysis on the shape of flare skirts by using the image processing. Also We have made skirts in order to analyze the various types of appearance of flare skirts by using the image processing. The subjects for our wear test lower somatotype, who were controlled in their waist, abdomen and hip shapes. The flare skirts used for wear test were 112 types(combinated 14 fabric type and 8 lower somatotype). The effect of lower somatotype on the shape of flare skirts was determined by the horizontally hem line section shape and the silhouette of flare skirts with image processing. The data were analyzed by using analysis of variance and Turkey, Duncan multiple range test. The results obtained are summarized as follows: It is shown that the fabric weight elongation differs in fabrics properties, in direction of textures. The shape horizontal section of flare skirt hem line has differed with the number of nodes, wave-height of nodes and breadth of silhouette by fabrics properties and lower somatotype. It is noticed that the breadth of flare skirts by the silhouette has high correlation with the drape ability of fabrics and lower somatotype. Results for our flare skirts show changes in amplitude and mean with fabrics, somatotype. Therefore we can say that gray-level histograms are correlated with changes in appearance, differences in drape spacing and related fabric properties and their somatotype.

• Journal of the Korean Home Economics Association
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• v.47 no.3
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• pp.35-44
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• 2009

The purpose of this study is to analyze the relationships between clothing image and clothing shopping orientation of middle aged women. For this purpose, the subjects of 300 adult women from in their 40’s to 50’s, living in Daegu area were sampled out by convenient sampling method. The result of this analysis are as follows. 1)a factor analysis identified six different types of clothing image: classy, bold, plain, feminine, casual, and peculiar. 2)five different types of clothing shopping orientation were identified: conspicuous, conformable, hedonic, uniqueness conscious, and quality conscious. 3)the results of multiple regression analysis found that clothing images affected clothing shopping orientation of middle aged women. This meant that significant relationships existed among these variables and there was a causal relationship between clothing image and clothing shopping orientation.

• The Bulletin of The Korean Astronomical Society
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• v.43 no.1
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• pp.64.2-64.2
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• 2018

지금으로부터 100년 전, 하버드대학교 천문대에서 에드워드 찰스 피커링과 윌리어미나 플레밍, 애니 점프 캐넌 등의 여성 천문학자들이 분광관측 자료를 가지고 헨리 드레이퍼 목록(HD catalog)을 만들기 시작했다. 이는 항성분류의 근간을 마련하고 현대 천문학의 본격적인 시작을 알리는 일이었다. 현재 국립청소년우주센터는 이를 기념하여, 디지털 이미지로 보유중인 1975년에서 1999년에 걸쳐 발간된 "Michigan catalog of HD stars"의 사진건판을 활용한 연구를 진행 중이다. 본 센터를 방문하는 청소년이 100년 전 그들과 한 것과 같은 고전적 항성 분류과정을 체험하며, 별의 스펙트럼을 이해하고 우주를 이해하는데 필수적인 분광학에 대한 이해를 높이길 기대한다. 이를 위한 선행 작업인 대물프리즘 사진건판 이미지에서 별의 스펙트럼을 추출하는 과정을 소개하고자 한다.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.111-121
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• 2008

The purpose of this study is to analyze the relationships between sense of values and clothing image of middle aged women. For this purpose, the subjects of 300 adult women from in their 40's to 50's, living in Daegu area were sampled out by convenient sampling method. The result of this analysis are as follows. 1)a factor analysis identified six different types of sense of value: materialistic, self-respect, relationship-conscious, sensation-conscious, practical, and people-conscious. 2)six different types of clothing image were identified: classy, bold, plain, feminine, casual, and peculiar. 3)the results of multiple regression analysis found that sense of values affected clothing image of middle aged women. This meant that significant relationships existed among these variables and there was a causal relationship between sense of values and clothing image.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.110-115
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• 2005

Show window display is a technique of arranging goods for sales promotion, namely, motivating and inducing customers to purchase products. It is not simply exhibiting articles but a technical expression of values retained in exhibited articles and an integrated visual art comprehending color, lighting effect, the customers' angle of vision, differentiation from neighboring stores, harmony with properties, assistive roles of relevant goods, and entire messages provided by these elements. Show window display plays the role of a medium that expresses brand images and attracts consumers. Through the medium, the company's brand image is recognized and the recognition determines the trend of brand sales. Brand images planted to consumers seldom change, and wrong recognition affects not only the brand image but also the company image. The present study purposed to suggest show window display employing brand images different from traditional show window display, to examine the effects of brand images on consumers' intention to purchase, and to propose display design.

• 프린팅코리아
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• s.45
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• pp.158-163
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• 2006

다양해지는 디지털 이미지의 응용과 입력 장치의 보편화로 인해 정확한 컬러 표현의 필요성이 날로 높아지고 있다. 그러나 출력 장치인 모니터를 통해 디스플레이 되는 이미지들은 입력 및 출력장치들의 장치 의존적 컬러 신호의 차이와 입력 신호값에 대한 출력 신호 값의 비선형적인 변환으로 인해 원고와 최종 출력물의컬러에 색상의 차이가 발생한다. 정확한 색재현을 위해서는 올바른 색변환이 이뤄져야 하며 이를 위해서는 필요한 CMS의 도입이 무엇보다 중요하다. 그러나 현재 이에 대한 활용도는 매우 저조한 실정이다. 이에 본지에서는 얼마전 국내 최초 여성인쇄공학박사로 탄생된 조가람씨의 학위논문을 통해 입.출력 장치의 색변환 방법과 장치의 특성에 대해 살펴보는 자리를 마련했다. 다음은 조가람 씨가 박사학위 논문으로 제출한 '전자출판에서 입.출력 장치의 컬러 관리에 관한 연구'를 요약, 정리한 것으로 이번이 두번째이다.