• Journal of the Economic Geographical Society of Korea
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• v.12 no.4
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• pp.364-387
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• 2009

Female marriage immigrants have increased since the mid-1990s in Korea. Thus, their adaptation to Korean society has been a big social issue in Korea. There are a lot of academic researches on their adaptation to Korean society so far. We cannot sufficiently understand general main factors of their adaptation to Korean society because of methodological problems in the studies on the female marriage immigrants. Particularly, there are very few studies on female marriage immigrants' adaptation to their communities. This study analyzes determinants of female marriage immigrants' adaptation to their communities, using stepwise multi-regression. Data are collected from questionary survey on female marriage immigrants in Seoul, Gyeong-gi, Daegu, Gyeong-buk, Gwangju, Jeon-nam. Dependent variables are community life, spatial cognition and activities, and neighborhood relationship. Each dependent variable is analyzed with 30 independent variables through stepwise multi-regression. As a result, 16 positive determinants and 2 negative ones are selected. Positive determinants are resident identity, age, adaptation to home, number of Korean friends and same nationals' friends in Korea and so on. But, Korean language fluence is not selected as a significant factor. This is different from a general recognition. As exiting researches, the importance of social network and adaptation variables is also identified in this study.

• Journal of Convergence for Information Technology
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• v.10 no.4
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• pp.175-183
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• 2020

The change in the demand and perception of wigs worn for hair loss is getting better, but hair extension is emerging as a new treatment method that improves as there are inconvenient areas such as hair loss, bleaching, and tangling of wigs themselves, and time spent on unnatural hair styling and wearing wigs. The purpose of this study is to verify that the quality of life of middle-aged female hair loss is positively affected by hair growth techniques that weave wool strands into their hair. Those surveyed were middle-aged women with hair loss and were analyzed by measuring the quality of life before and after hair growth. The analysis showed that hair increased techniques affects the economic satisfaction, physical satisfaction, mental satisfaction and social satisfaction of middle-aged women with hair loss, indicating that hair increased techniques is effective in improving the quality of life for middle-aged women with hair loss. It is also expected that the beauty industry will develop high value through hair increased techniques, a blue ocean in the beauty market.

• Korean Institute of Interior Design Journal
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• no.26
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• pp.11-18
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• 2001

This study explores the interior image preferred by females living in urban areas. It also examines the relationship between interior image and socio-demographic characteristics such as age, marital status, employment status, total household income. The target population of this study was 301 adult females living in Kwangju City. The data were analyzed with frequency, percentage, General Linear Model, and Duncan's multiple range test using the SAS package. The major findings of this study were as follows. 1) The majority of the females generally preferred modernity of interior image to traditionalism. Also they preferred feminity of interior image to masculinity and complexity to simplicity. 2) Females in the age of 40s were more likely to prefer simple and oriental-traditionalism image to those under the age of 30s. 3) Those with the higher total household income were more 1ike1y prefer western-traditionalism image to those with the lower. But those with the lower household income were more tended to prefer modernity image to those with the higher.

• SUVANNABHUMI
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• v.1 no.1
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• pp.75-89
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• 2009

This paper aims at scrutinizing how the women's image in the Thai film 'Nang-Nak' has been represented, affecting the Thai people intensely and achieving its great success in spite of having the background of 19th century and being a remaker. To fulfill the purpose and analyze the argument, the ideas of Lee(1989), Joan(1973) and Joo(1996) are used as theoretical concepts for this study. As a result, two images of Thai women seem to be revealed in the movie. The first image, drawn from 'Maen' and 'Mian', is conventional, somewhat ideal type for Thai women, so being a common aspect. What makes the movie a big deal, however, is another image which the heroine 'Nak' has shown, attracting the audience to be moved to tears. It may be apparently an idiosyncratic or extraordinary one from the traditional point of view in Thailand, but in other sense is a new, fresh image for which the contemporary Thai women want to seek. That is why the movie became one of the most popular in Thailand.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.276-285
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• 2016

In the highly competitive cosmetic industry, each cosmetic brand is striving to increase its profit by providing excellent product quality and delightful marketing campaigns. In this regard, this study investigates consumers' post-purchasing decision-making processes. It considers the two critical post-purchasing behaviors as repurchasing intention and recommendation intention. We posit customer satisfaction and brand image as the key antecedents of post-purchasing behaviors. The effects of cosmetic quality, price fairness, and event activities on consumer satisfaction and brand image are examined. We conducted a questionnaire survey of women in their twenties, which are critical groups in consumer life cycle of cometic products. Data collected from 163 female respondents were empirically tested against a theoretical framework using partial least squares. Analysis results found that both consumer satisfaction and brand image significantly influence post-purchasing behaviors, respectively. Especially, brand image has a stronger effect on post-purchasing behaviors than customer satisfaction does. Cosmetic quality and price fairness play an important role on customer satisfaction and brand image. However, event activities significantly affect consumer satisfaction, while they do not significantly influence brand image.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.23-28
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• 2004

In this paper, we investigated the affective components of facial beauty. In study 1, we did factor analysis of affective evaluations of the faces, and about 65% of the variances are explained by only two factors. Two factors were named 'sharp' and 'soft', respectively. In study 2, the correlation between facial beauty and affective evaluations was analyzed, and the correlation between facial beauty and sharp factor was significant. In study 3, we made the new images by morphing and warping the faces: 'average', 'high-ranked', and 'exaggerated'. The participants evaluated the 'high-ranked' face more beautiful than the 'average' face, and the 'exaggerated' face more beautiful than the 'high-ranked' face. The rating of affective words on the faces showed that the 'average' face was related to 'soft' impression, the 'high-ranked' image to 'sharp' impression, and the 'exaggerated' face might have double impression. These results might support the directional hypothesis for the facial beauty.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.79-91
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• 2018

The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.

• Journal of the Korean Home Economics Association
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• v.49 no.1
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• pp.93-106
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• 2011

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.59-69
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• 2008

The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.

• Journal of the Korean Society of Costume
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• v.59 no.2
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• pp.87-100
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• 2009

This study examines black images as 'the other' in history and aims to analyze images of black female fashion models which have been changed in modern society, particularly in $21^{st}$ century post-modern world. Black images, established historically as illustrated on the paintings in $19^{th}$ century, were disseminated in $20^{th}$ century throughout the world especially by way of TV and movies as several typical images such as 'Coon' the clown as the object of entertainment, 'Buck' wild and resistant black rascal, and 'Mammy' obedient and fat black woman servant. The result of image analysis of black female fashion models, can be summarized as following five images. The first is the image of 'powerful'. Black female models frequently represent healthy image which reflects black people's excellence in sports and also the traditional Image of black skin color as strength. The second is the image of 'sexy'. They are adored as having perfect ideal body shape. They show off their sex appeal with their body. The third image is 'multicultural'. Black models represent cultures besides the western. The fourth is the image of 'fantastic'. In contrast to the real, resonable things, black female models represent wild, fancy, ghost things. The fifth is the image of 'racial discrimination' By arranging them in contrast to whites, a metaphoric image of racial discrimination can be displayed. The result shows that tome of racial images still remain on the other way.