• Korean Journal of Human Ecology
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• v.19 no.1
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• pp.149-156
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• 2010

TV news anchor woman's appearance, voice, expression, and clothing, etc., have an influence on the reliability of the article to be reported. Among these, clothing is the most crucial factor in forming an anchor woman's image, especially the clothing color factor. This study is aimed at providing the basic foundation for anchor woman when they select the clothing color by analyzing the clothing color image on the screen. For this purpose, the KBS and MBC 9 o'clock news desk and SBS 8 o'clock news of the local major news programs were selected. With the collection of 300 pieces of news clips related to anchor woman's clothing from January to December 2008, they were classified into F/W seasons and analyzed by the clothing color. The surveying method of clothing color was to capture the anchor woman's clothing among the news clips, then pick the representing color by applying Adobe Photoshop, and researching the formed $L^*a^*b^*$ value of color chips. The surveyed color was transformed into value of distant cell, H V/C, and the results were analyzed. As a result, it showed that the White system for anchor woman's clothing during the S/S seasons is most frequently picked, followed by the Red system. In F/W seasons, Gray system is the most favored, then White and Red, respectively. It was revealed that the most frequently selected colors for upper-wear by anchor women in the three broadcasting stations was an achromatic color, such as White or Gray, and then the chromatic color, Red. It shows that there is no big difference in season. The Inner-wear color matched the jackets which were also achromatic in color, white and black being the most favored in the S/S seasons, and in the case of chromatic colors, Red was the most favored. In addition to this, identical coloration with jacket, coloration with similar color, or single color as clothing color were no less frequently adopted. During the F/W seasons, identical coloration accounts for 26%, the most popular colored being White and Red. It was found that the coloration with achromatic colors are highly favored in the three major broadcasting stations alike.