• 복식문화연구
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• 제29권6호
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• pp.849-864
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• 2021

This study analyzed product conditions in terms of "size system," "clothing construction depending on fit," "details," "colors," and "prices," with an emphasis on young contemporary brands for spring/summer 2021, in order to provide basic data for the development of small-sized women's jackets. Out of 96 domestic and foreign brands, the study analyzed 254 small-sized jacket products from 23 brands that produce size-XS jackets. First, when examining the sizes for women's jackets, we found that 8 out of the 23 brands offer a size-XXS option. After conducting tree analysis to analyze the factors affecting the production of size-XXS, the study found significant results in the areas of "distinction between domestic and foreign brands" and "product price." Second, after categorizing small-sized women's jackets into 3 categories-fit-slim, basic, and straight-the study analyzed clothing construction elements depending on fit. This seasons mainly feature straight-fit's hip-line length jacket, a 4-panel pattern, and a panel without a waist dart. Third, the study, through the analysis of the colors of small-sized women's jackets, found a higher frequency of colors in the order of black (23.0%), white (13.3%), and beige tones (10.1%), with additional colors such as sky blue, rose pink, and aquamarine in production, which exhibit the senses of the seasons. Price analysis revealed that small-sized jackets constituted a price range at the mid-to-low end, as in ₩50,000-100,000 (30.3%), ₩100,000-150,000 (19.3%), and ₩150,000-200,000 (11.8%).

• 패션비즈니스
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• 제20권5호
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• pp.16-29
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• 2016

The study aims to explore the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotion on consumers' purchase intention. For this study, a three-way mixed factor method was applied based on a formula, types of consumer's self-construal x prices of brands x types of discount-based sales promotion. The subjects were 218 females in their 20s to 30s living in seoul or Gyeonggi-do areas. For data analysis, three-way variate analysis, analysis of simple interactions and analysis of simple main impacts were conducted through use of the SPSS program. First, based on the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotions in the favor of consumers, there was a significant difference between higher and lower-priced brands. Second, comprehensive discounts rather than monopolistic discounts corresponded to higher favoring by consumers of interdependent self-construal. As for monopolistic discount, lower-priced products corresponded to higher favor than higher-priced ones. Third, there was a significant difference between consumers of independent self-construal and interdependent self-construal. Fourth, comprehensive discount, rather than monopolistic discount, corresponded to higher purchase intention regardless of prices of brands in the group of consumers with interdependent self-construal.

• 복식
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• 제12권
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• pp.55-67
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• 1988

The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

• 복식
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• 제57권6호
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• pp.46-61
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• 2007

The analysis of exotic style in domestic fashion brand items aims to offer the ideas necessary for the style and item developments and to analyze exotic images and styles accepted in domestic fashion market. Therefore this study analyzed the domestic fashion brand items and categorized the main exotic factors and styles so that would catch on to its characters and appearance frequency. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The styles of exotic image in domestic fashion brand items are 'natural' style, 'primitive' style, 'ethnic' style, and 'maximalism' style. Also, the main exotic factors in each exotic style were composed of a few exotic images such as 'natural', 'primitive', 'ethnic', 'romantic', 'elegance', 'splendid', 'seductive', 'retro', 'traditional', 'classical', 'bohemian', 'vintage', 'kidult', 'artistic', 'extreme compromise', and 'modern'.

• 패션비즈니스
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• 제6권2호
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• pp.17-28
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• 2002

With the most popular and beloved Verdi's "La Traviata" as the subject in the year 2001, which is the 100th anniversary of his death, the present study discusses the arias by the main character "Violetta" and the characteristics, images, clothes and their symbolism expressed through and stage costumes of major performances shown in Korea and abroad. Furthermore, the purposes of the present study are to propose a new fashion brand image called "Violetta look" by incorporating this image into current fashion to join fashion and stage, and to actually design and producing these clothes. Therefore, stage costumes of characters shown in the limited space called stage were connected with the study of characters' images and applied into the current fashion as a brand image, and from the industrial aspect, a high value added fashion brand image was created.

• 한국의상디자인학회지
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• 제20권4호
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• pp.131-146
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• 2018

In this study, five women's fashion shopping mall companies were selected as the subjects based on the number of searches per month for analyzing website design of online shopping mall for women in their twenties. Design characteristics are divided into three aspects such as structural, visual, and customer service, and the results are as follow. First, from the structural perspective, the main navigation area and global navigation area of most shopping malls are arranged at the top center, and below them, the main image, the banner area, and the content area are arranged in order. Looking at the visual aspect, the logo is mostly written in a black text, the colors used on the main page were only one or two colors such as pink-based, gray-based, and red. Finally, from the customer service aspect, most shopping malls were encouraging buyers to place celebrity sponsorship, videos using products, self made products, and best products in the banner area. The results of this study are to present the direction of design for the founders who intend to operate the women' fashion shopping mall in future, and provide basic data for online shopping mall design research.

• 한국의류학회지
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• 제26권3_4호
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• pp.390-401
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• 2002

본 연구에서는 기성복의 맞음새와 치수체계에 따른 문제점을 제시하기 위하여 현재 시판되고 있는 여성복 재킷을 중심으로 사이즈별 각 패턴의 치수 및 공극량 분석을 실시하였으며 결과는 다음과 같다. 1. 재킷에 대한 관능검사(self sensory test)결과, 패턴 B의 점수가 가장 낮았으며, 동일한 사이즈의 의복임에도 불구하고 재킷의 착용감은 유의적인 차이가 있는 것으로 나타났다. 2. 패턴 계측 결과 각 브랜드간의 패턴 그레이딩 량은 차이를 나타내어 동일한 사이즈임에도 불구하고 여유량이 서로 다르게 나타났으며, 수직방향보다는 수평방향의 증가량이 큰 것으로 나타났다. 3. 3D scanner를 이용하여 인체 및 착의인체를 스캔한 결과, 3차원 입체 형상으로 의복의 착의상태를 볼수 있으므로 2차원 정보를 얻을수 있는 사진촬영 결과에 비하여 활용성이 높으며 촬영거리에 따른 피사체의 왜곡이 없으므로 정확도가 높은 것으로 나타났다. 4. 패턴별 평균공극길이에 대한 유의성 검증 결과, B88사이즈의 허리부위를 제외한 모든 부위에서 유의성이 인정되지 않았으며 사이즈별 평균공극길이에 대한 유의성 검증결과에서는 품, 배, 엉덩이부위에서 유의성이 인정되어 사이즈가 커질수록 이들 부분의 여유량 설정에 신중을 기하여야한다.

• 한국의류산업학회지
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• 제21권6호
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• pp.821-829
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• 2019

This study investigated the location of grading lines and grading amount for a jacket item by the target age groups (20-30, 30-40, and 40-50) for 17 women's wear brands. This study then utilized 7th SizeKorea data to analyze the increase rate of body size and to suggest the grading deviation distribution ratio of the jackets using regression analysis. The increase in neck girth of the jackets targeting aged 30-40s did not reflect the human body change rate. The shoulder length increased by 4.6%-8.1% with the bust girth increase; however, the brands produced longer shoulder length reflecting 20-35% of the bust girth increase. The armhole girth was 54.9% - 59.7% of bust circumstance increase rate. However, the 20-30 target age group brands distributed 80% of bust girth to armhole girth and the 30-40 and the 40-50 target age group brands distributed 50% of the bust girth to armhole. In particular, the 20-30 target age group brands were found to produce a large margin around the armhole. When it came to length items, the brands targeting 20-30s and the 40-50s reflected deviation distribution rate of length from underarm to waist and length from waist to hip in comparison with the overall jacket length deviation. The 30-40 target age group brands, 8 out of 20 brands distributed the jacket length deviation in the length from the back of neck to the underarm; consequently, only 22% percent should be distributed in this part.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2001년도 춘계학술대회
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• pp.48-48
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• 2001

고객의 가치를 창조해나가기 위해 고객을 중시하 는 시장지향적인 기업문화가 확산되며, 이와 함께 판 매현장 최일선에서 고객을 직접 응대하며 기업의 시 장지향성을 실현하고 고객을 관리하는 패션판매원의 중요성이 높아지고 있는 실정이다. 이러한 시장지향 적인 기업문화와 판매원의 중요성이 높아짐에 따라 본 연구는 의류업체의 시장 지향성의 유형을 밝히고, 이러한 시장지향적 노력이 판매원의 능력과 함께 의류업체의 판매원의 만족에 어떠한 영향을 미치는지를 알아보고자 하였다. 이들의 규명을 통해 궁극적으 로 기업의 성과에 기여하는 판매원 만족에 영향을 미치는 시장지향성의 유형과 판매원의 능력 유형을 밝혀 의류업체의 시장지향적 기업문화 실현에 기여 하고자 하였다. 설문지를 이용한 실증적인 조사연구방법이 사용 되었고, 연구대상은 서울과 분당에 위치한 L백화점의 여성복 의류매장에 근무하고 있는 삽마스터 600 명을 대상으로 하였다. 선행연구를 근거로 하고 의류 업체에 맞게 수정 보완한 질문지를 사용하여, 최종 분석된 설문지는 547부이다. 자료분석은 SPSS pc + 8.0올 이용하여 빈도분석, 백분율, 요인분석, 중다회 귀분석을 사용하였다. 수거된 질문지를 통계처리 한 결과는 다음과 같다. 첫째, 의류업체의 시장지향성을 요인분석한 결과 '시장정보의 획득'시장정보의 확산', '시장정보에 대 한 반응'의 세 요인으로 나눌 수 있었다. 시장정보를 획득하는 활동에는 매장의 소비자조사. POS시스템 의 활용. 삽마스터 회의에의 관심, 경쟁 브랜드 조사 그리고 판매사원을 통한 고객의 반응 조사 등의 내 용이 포함된다. 시장정보를 확산시키고자하는 활동 에는 매장에서 본사로 상황을 보고하고, 고껴의 시정 요구를 해결하고자 하는 노력. 판매원이 제시하는 소 비자동향의 반영, 그리고 삽마스터 회의 등씩 내용이 포함되며, 시장정보에 대한 반응은 풍부한 물량공급 과 히트상품의 지속적인 공급을 활동 내용으로 한다' 둘째, 의류업체의 시장지향성은 판매원의 만족도 에 정적인 영향을 나타냈다. 이는 의류업체가 시장정 보 수집에 적극적이고, 매장과 긴밀한 정보교류를 하 며, 수집된 정보를 적극 활용하여 상품개발이나 공급 등의 노력을 보일 때 판매원이 회사에 대해 강한 신 뢰감을 느껴 만족감을 느끼게 되고 이것이 바로 성 과로 이어질 수 있는 것을 의미한다. 셋째, 판매원의 회사전략 인지능력, 의류제조과정 인지능력. 고객서버스 능력, 자율적인 목표설정 능력. 고정고객관리능력이 클수록 직무자체와 인간관계에 대한 만족도가 높게 나타나 판매원의 직무한력은 판 매원의 만족에 영향을 미치는 것을 알 수 있었다. 이 는 의류업체에서 능력 있는 판매원을 육성하거나 영 입하는데 힘써야 함을 시사하는 결과이다.

• 복식문화연구
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• 제15권2호
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• pp.265-275
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• 2007

The purpose of this study is to analyze the ease of stretchable jackets which has been common since the mid-1990s and the whole actual conditions in making the lining fabrics. This can be done by investigating the actual conditions of domestic clothes businesses about the consumers. The outcomes of this study are as follows; The result of the survey in the differences of the ease between regular and stretchable fabrics shows that the pattern of designing stretchable fabrics needs diminishing the width of shoulder is 0.42cm, the whole girth chest is 1.83cm, the whole girth of waist is 0.88cm. It also shows that designing the ease of the whole girth of chest is 1.91cm to 2.54cm in the regular lining fabrics and is from 0 to 1.27cm in the stretchable fabrics more than the right side of fabrics. The ease of the whole girth of waist is similar to the round chest, in which the bottom sweep for garment is almost equal to the right side of fabrics in both regular lining fabrics and stretchable fabrics. The result of investigating the actual conditions of making the lining fabrics of stretchable jacket fabrics shows that 80% of a woman's wear brand produces and gives the pattern of the lining fabrics only for the special designing to the cooperative clothes manufactures. The business which always provides the patterns for the lining fabrics in the main office is only limited to 20%. Also, it shows that using the lining fabrics of stretchable jacket fabrics and regular lining fabrics together is 46.7%, the stretchable lining fabrics is 40% and the regular lining fabrics is 13.3% only.