• Journal of Convergence for Information Technology
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• v.10 no.9
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• pp.237-243
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• 2020

This study examines the inequality of female golf leaders in recruitment and promotion and investigates alternatives to overcome them. It consisted of in-depth interviews and observations of the participants of this researcher by 9 female golf instructors who were employed in the driving range and had more than 10 years of teaching experience. Area analysis and classification analysis were used, and expert consultation, triangulation verification, and reconfirmation with participants were performed. The results first, Female golf leaders were unable to compete equally in the network of male golf leaders who advanced first. Second, female golf leaders were faithful to the role theory of women who have been educated in Confucian culture in Korean society. Third, to overcome the gender inequality reality, education was selected and self-esteem was raised through education. Fourth, fair opportunities should be given through job postings and job standardization. Lastly, it was confirmed that the proportion of athletes soon leads to the proportion of leaders, and that the number of leaders becomes a condition for equality.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.653-664
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• 2020

The first purpose of this study is to understand the impact of the emotional intelligence of golf coaches on customer citizenship behavior. The second is to verify the moderating effects of gender roles in the relationship between emotional intelligence and customer citizenship behavior. In order to achieve the research purposes, 5 indoor and outdoor golf driving ranges were selected in Cheongju, and 318 customers were selected as the objects. SPSS 22.0 and AMOS 21.0 software was used. The following were identified as the result of the analysis. First, besides 'Emotional Control' and 'Helping Others' all four sub-factors of the golf coach's emotional intelligence had a noticeable influence on customer citizenship behavior. Second, the influence of emotional intelligence differed according to the gender of coaches. In the case of male coaches, emotional intelligence had an impact on all factors except transmission. In the case of women, it was found that feedback, helping others and emotional control had an impact on all factors except transmission. Therefore, these results show that in-depth research on the emotional intelligence of golf coaches is required. They also suggest that there will be a need to study how the gender of the coach affects customer citizenship behavior.