• Title/Summary/Keyword: 여론조성

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How to Improve the Electoral Polls? : The Case of the 2006 Local Elections (선거여론조사의 문제점과 개선 방향: 2006년 지방선거 전화조사를 중심으로)

  • Kim, Ji-Yun;Na, Yun-Jeong;Lee, Myoung-Jin;Cho, Sung-Kyum
    • Survey Research
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    • v.8 no.1
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    • pp.31-54
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    • 2007
  • This paper examined the electoral polling methodologies such as sampling method, sampling frame and the classification of the don't-know responses. Quota sampling method seemed to be one of the major factors for the declining trust in the poll results. We suggested that new procedures for random sampling as well as the bad number screening procedures for RDD selection of phone numbers need to be developed. Also we reviewed how the KBS used the polls in defining voters' agenda and in communicating the public agenda to the candidates. In Korea, rates for the polls were based mainly on the number of interviews completed. It seemed to keep the polling companies from tim new and more time-demanding polling methods. Also various utilization of the polls are limited by the tendency to keep the questionnaire short.

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설비광장 - "건설산업의 공정한 경쟁.분배, 창조경제 실현의 길은${\cdots}$"

  • 대한설비건설협회
    • 월간 기계설비
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    • s.275
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    • pp.42-44
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    • 2013
  • 박근혜 정부가 건설업 체질개선을 위해 공공공사 분리발주 법제화를 국정과제로 채택함에 따라 대한설비건설협회는 분리발주 법제화가 실현될 수 있도록 많은 노력을 기울이고 있다. 그 일환으로 협회는 분리발주 법제화 필요성의 여론조성을 위해 언론사 인터뷰를 실시했다. 인터뷰에 참여한 언론사는 건설경제신문, 건설교통신문, 건설기술신문, 건설산업신문, 건설이코노미, 건설타임즈, 국토일보, 국토자원경제신문, 국토해양신문, 대한건설신문, 한국건설신문(가나다 순) 등 건설관련 일간 및 주간지 매체이다. 본지는 정해돈 회장 인터뷰 전문을 게재한다.

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A Study on Visitors' and Local Residents' Perception to Management of Baekdudaegan -A Case Study in Deogyusan Area, Baekdudaegan- (백두대간 관리에 대한 지역주민 및 이용객의 인식 비교 -덕유산 지역을 중심으로-)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.18 no.2
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    • pp.184-190
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    • 2004
  • The purposes of this study were to understand and compare visitors' and residents' perception about Baekdudaegan. To accomplish the purposes of study, the questionnaire surveys in visitor and resident group were employed at Deogyusan area where is a southern part of Baekdudaegan. As for the results, the knowledge level about Baekdudaegan was low in both groups. Visitors' overall attitudes to management of baekdudaegan were more preservation-oriented as compared with resident group. In addition, both groups pointed there is need to be exceptionally managed through special land zoning approach. The Korea Forest Service, Ministry of Environment, National Parks Authority, local government were perceived as proper management agencies for Baekdudaegan. Findings of this study could be used as basic information for establishing effective management policy in Baekdudaegan. Continuous survey effort which can be aroused public opinion would be asked to produce effective decision-making for Baekdudaegan.

Factors Affecting the Accuracy of Internet Survey (인터넷 여론조사의 정확도 관련요인)

  • Cho, Sung-Kyum;Joo, Young-Soo;Cho, Eun-Hee
    • Survey Research
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    • v.6 no.2
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    • pp.51-74
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    • 2005
  • The internet survey methods have been more and more widely used as the coverage of the fixed-line telephone is being reduced due to the diffusion of mobile phone. So, there is a need to know the accuracy of this new survey method. This study aims to estimate the accuracy of the internet survey method and identify the factors affecting the accuracy of this method, For this purpose, we analyzed the election poll data during the 17th general election period. These data include fixed-line telephone survey data, internet survey data, mobile phone survey data and the election voting data. The analysis shows that the prediction errors of the internet survey were a little more than those of the telephone or mobile phone survey. But the differences are not significant. It follows from this result that we can use the internet survey method in social survey context. This study also found that the respondent's willingness to participate in the survey, the probability of being at home during survey and the respondent's educational level were affecting the accuracy of the internet survey. Further studies to develop weighting method with these factors are needed.

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How Accurate are the Telephone Polls in Korea? (전화여론조사의 예측정확도 분석)

  • Cho, Sung-Kyum
    • Survey Research
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    • v.10 no.1
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    • pp.57-72
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    • 2009
  • In Korea, telephone surveys have been used in election forecasting since 1992. In some elections, predictions were excellent, but in some elections, the predictions based on telephone surveys were not good. So, exit polls have been used along with the telephone surveys in predicting election outcomes since 2001 by the major broadcasting networks. Though telephone surveys, in general, have been less accurate than exit polls in election forecasting from 2000 to 2003, they were more accurate in the 2004 General Election than the exit polls. All predictions on the winners by the telephone surveys turned out to be accurate. But such success has not persisted. In the 2008 General Election, the telephone surveys was less accurate than the exit polls and actually its accuracy fell clown to the level of the 2000 General Election. This paper tried to find out. the factors responsible for the fluctuation of the accuracy of telephone polls.

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(자조금제도)CHECK OFF SYSTEM은 축산인의 올바른 이해와 공감대 형성이 선행되어야$\cdots$

  • 대한양계협회
    • KOREAN POULTRY JOURNAL
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    • v.20 no.4 s.222
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    • pp.36-42
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    • 1988
  • 자조금제도(cheek off system)를 실시해야 된다는 의견들을 심심치 않게 듣고 있다. 양축가들의 관심이 매우 높기 때문이다. 언제 누가 어떻게 교육을 하였기에 이렇게 여론이 조성되었는지 참으로 신기할 따름이다. 자조금에 대한 이야기를 계속하다 보면 많은 양축가들이 자조금만 실시되면 우리 업계의 모든 문제들이 한꺼번에 해결되는 만병통치약으로 알고 있는데 놀라지 않을 수 없다. 값이 떨어지면 즉시 수매비축하고 이 돈으로 유통구조도 개선하여 문제들을 해결한다는 것이다. 일은 사람이 하고 유능한 사람을 구해서 일을 하려면 돈이 필요하고 돈을 모으는 방법과 사용처에 대한 업계의견을 들어 본다.

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Evaluating Public Support System on Media the Case of Special Act on Supporting Local Press (미디어 지원제도의 성과와 한계 지역신문발전지원특별법을 중심으로)

  • Yi, Byong-Nam;Kim, Sae-Eun
    • Korean journal of communication and information
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    • v.46
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    • pp.280-322
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    • 2009
  • The purpose of this study is put on the evaluation of public support for media with the case of Special Act on Supporting Local Press whose main purpose can be said to help local press in crisis intending the improvement of news quality. However, it was controversial whether public support on specific media under the governmental leadership, which is related to the disputes on its abrogation with the change of the regime. Therefore, this study tries to evaluate its achievement focused on its effect on the diversity of public opinion especially with the eyes of audience. In-depth interviews were executed to find out whether it had helped local press to improve public interest for the last three years of public support. The interviewees, the readers as well as monitors of local press, answered that there had been some improvement in news quality and diversity of local press in general. However, they thought that fund support for news gathering cost was problematic and would be negative in the long-term perspective. In conclusion, the interviewees regarded Special Act on Supporting Local Press as necessary one to help local press in crisis but pointed out also that the act might not enough to change local press because the situation they were facing is so complex. Hence, this study argues that the evaluation of Special Act on supporting Local Press should be approached Abstracts 683 not on the basis of political logics but of the public interest and democracy.

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A New Alternative Method for Social Survey: Possibility of Using Mobile Phone Survey Method (대안적 사회여론조사 방법 : 모바일 조사방법의 가능성 검토)

  • 조성겸;강남준
    • Survey Research
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    • v.4 no.1
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    • pp.1-29
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    • 2003
  • Telephone surveys miss, among other people, those who live in homes without telephones, people who are away from home at the time of interview and people who refuse to be interviewed. Recently, mobile phone survey has emerged as “A replacement technology” to the old telephone survey method. Mobile survey enables us to do many things we could not do or could not afford to do before, and reatly enhance the efficiency if the opinion surveys. Very specifically, the mobile survey enables us to control respondent's accessability, interviewer bias and to do incredibly fast and at a affordable costs. The authors analyze the results of mobile-phone local election polls and ELSI bio-technology attitude survey. The authors describe their results, the methods they used, including the use of demographic and propensity weighting to correct for substantial biases in the raw, unweighted data. The results show that mobile survey can predict the election outcomes with approximately equal accuracy to that of the telephone poll after weighting. This paper also cautions readers not to assume that mobile survey can be used with equal success in other elections and emphasizes the need for continuing research to improve mobile survey methods in the future.

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Is Information Distribution and Group Discussion Useful for the Deliberative Poll in Korea? (공론조사의 숙의 유도 방법 : 한국 상황에서의 문제점 검토)

  • Cho, Sung-Kyum;Cho, En-Hee
    • Survey Research
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    • v.8 no.2
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    • pp.43-66
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    • 2007
  • This study attempts to identify the problems in applying the deliberative polling method within the Korean cultural context. The deliberative polling method uses information distribution and group discussion to encourage the poll participants to be informed on and deliberate the issues, so that they may express their elaborate informed opinions when surveyed after discussion. One of the criticisms is that having all the poll participants assemble in one location may result in lower level of poll participation and accordingly a less representative sample. Also, the assumption that group discussion will bring about deliberation has not been tested. Some research suggests that in certain Asian cultures, group discussion is not widely used for conflict resolution or consensus building. Thus this study proposes that the mere utilization of a group discussion method does not necessarily imply that the participants have actually deliberated the issues. A telephone survey of one thousand Koreans over the age of 20 was conducted. The survey results show that group discussion is not a common way to discuss controversial issues in Korea, and would contribute to a low participation rate. It is the conclusion of this study that alternative deliberation methods need to be developed.

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