Effects of Festival Experiential Factors on Festival Satisfaction and Behavioral Intention - With Focus on Muju Firefly Festival - (축제 체험요인과 축제만족, 행동의도와의 영향관계 - 무주반딧불축제를 중심으로 -)
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- The Journal of the Korea Contents Association
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- v.14 no.9
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- pp.494-502
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- 2014