• 한국의류학회지
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• 제43권1호
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• pp.95-111
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• 2019

This study is the 2nd report following "A Study on the Characteristics of Material in the Korean Up-cycling Fashion Brands (Part I)" that handled the development of upcycling props using the characteristics of upcycling material. The 2nd report analyzed product types and materials focusing on 21 foreign upcycling fashion brands. It analyzed the characteristics of upcycling fashion materials using the case analysis of coffee bean bag and waste denim based on external characteristics and internal characteristics. We then classified the external characteristics into environment/economic feasibility and availability/mixture and the internal characteristics into historicality/story and originality/scarcity. Five bags were designed and produced for the actual commercialization of fashion products based on such characteristics of materials, with the use of coffee bean bags and waste denim as upcycling materials. This study is differentiated from existing research by its suggestions for the utilization of fashion product upcycling coffee bean bags and waste denim. Also, upcycling fashion products could be competitive products in eco-friendliness and originality that can be a driving force for the sustainable development of fashion industry through the differentiation of existing fashion products.

• 한국의류산업학회지
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• 제26권4호
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• pp.366-379
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• 2024

The environmental and ethical concerns raised by the fashion industry have highlighted the need for sustainable fashion. Consequently, upcycling production methods have attracted considerable attention as alternative solutions. This study examines the effect of upcycling fashion brand image on brand equity, which further influences behavioral intentions, and investigates how the relationship between brand image and brand equity differs according to the acceptance of green peer influence. The study collected and analyzed 432 survey responses. Functional, symbolic, and hedonic brand images, which are all subdimensions of upcycling fashion brand image, were found to have a positive impact on brand equity. However, CSR (Corporate Social Responsibility) brand image did not exhibit a significant effect on brand equity. The study also found that the effect of CSR brand image on brand equity was significantly higher for the high green peer influence group than for the low green peer influence group, with only the high green peer influence group having statistical significance. This study suggests certain theoretical implications to applying brand equity theory in the upcycling fashion brand context and certain practical implications to building upcycling fashion branding strategies.

• 한국의류학회지
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• 제42권3호
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• pp.486-502
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• 2018

Mass-production caused by industrialization has led to environmental pollution; however, a potential solution to this problem is the Up-cycling fashion design belonging to the sustainable design category. This study analyzed the material characteristics of each brand fashion product by selecting 21 domestic Up-cycling fashion brands. The product types manufactured by domestic Up-cycling fashion brands could be divided into fashion clothing, bag, and fashion accessories. The materials used for each item included special material, waste fiber, waste leather, waste paper, and others. In the results of analyzing the material characteristics into the external characteristics and internal characteristics, the external characteristics included the durability with less abrasiveness and deformation as well as a mixture with other different materials, while the internal characteristics included a story arousing consumers' empathy, and scarcity without the same design due to the limitation of material.