• Korean journal of communication and information
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• v.55
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• pp.119-139
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• 2011

This study investigated the general perception of government public relations practitioners in the Noh Moo Hyun and Lee Myung Bak administrations toward media relations and false reports. It examined whether these government public relations practitioners' perceptions are different according to changing government public relations circumstances. This study also investigated how the perceptions of public relations practitioners toward media relations in two different governments affect the overall perception toward false reports. The results showed that the two groups had different perspectives toward media relations, false reports and the causes of false reports. Moreover, the perspectives toward media relations influenced their opinions about false reports. However, they had similar opinions about the way of preventing false reports.

• Korean journal of communication and information
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• v.25
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• pp.163-187
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• 2004

Recognizing the contemporary critical situation of local newspapers in Korea, the present study purposed to consider plans to overcome such a crisis from various aspects and examine the possibility to implement the plans. Specific research question was plans to promote local newspapers on political and legislative dimension. The result of this study proved that the issue of activating local press must be discussed basically in conjunction with the implications and functions of power decentralization. This study also considered the opinion that so-called structural problems, which cannot be tackled by local newspaper, must be intervened in by the government on the dimension of promoting local newspapers politically and legislatively. In particular, the meaning of this study lies in that it was focused on supporting methods to prepare a bill for the special law of local newspaper promotion support, and proposed specific and practical plans.

• Proceedings of the Korea Technology Innovation Society Conference
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• 1998.05a
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• pp.12-12
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• 1998

본 연구는 과학기술 대중화가 왜 중요한지에 대한 문제인식에서 시작되었다. 즉 과학기술이 발전하기 위해서는 일반국민의 이해와 참여가 있어야 가능하다. 또한 과학기술에 대한 대중적 이해가 없이는 과학기술 자체에 대한 대중적 지지를 획득하기 어렵다는 점이다. 이에따라 과학기술에 대한 일반국민의 이해를 제고시킬 수 있는 방안들을 모색해 보았다. 먼저 과학기술 선진국인 미국의 경우, 과학기술 대중화를 위한 과학언론 전문가 집단의 역할과 과학언론매체의 영향이 매우 지대하였음을 살펴보았다. 그러나 미국의 20세기 과학기술 대중화운동은 이들의 역할에 주로 의존한 나머지 본래의 과학적 사실이 담고 있는 상황을 일반대중에게 제대로 전달하지 못하는 역기능이 발생한 점도 간과할 수 없다. 아무튼 미국은 전통적으로 과학기술을 국가발전의 근간으로 여겨 과학언론매체의 개발과 함께 과학언론 전문가를 양성하여 일반대중이 과학기술이 무엇인지 이해하는데 크게 기여하였다. 이에반해 우리나라는 전문인력부족, 언론매체의 인식미흡, 대중화사업의 중복 및 유사성 등 과학기술에 대한 일반대중의 이해와 참여를 이끌어 내기에는 한계를 지니고 있다. 따라서 한국의 과학기술 대중화를 위해서는 홍보전문인 육성, 정보전달매체의 다양화, 과학대중화 사업 등이 상호 유기적이며 보완적인 관계로 발전해 나가야 할 것이다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1216-1221
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• 2009

Media relations is one of the most important areas of PR in Korea. And PR business ethics is the cause of misunderstandings and complications in PR media relationship. Therefore, PR practitioners' perception about PR business ethics is important part. Along with the rapidly developing PR industry, the ethical aspects of PR are gradually being taken seriously in executing PR projects and activities. PR practitioners have the social responsibility to preserve media clean in media relations because they primarily keep various information of organizations. In order to guarantee peoples right to know and the free flow and the free flow of information, the PR ethics must be closely examined.

• Journal of Korean Society of Archives and Records Management
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• v.13 no.2
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• pp.31-56
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• 2013

Through the contents of press reports, this study is executed to identify what issues were treated intensively and how such issues have been reported by the press in the procedures of formation and changing of the records management system in the last 14 years. In order to achieve the study objective, histories of records management system were divided into Government of the People (1998-2002), former part of Participatory Government (2003-2005), latter part of Participatory Government (2006-2007), and the Lee Myung-bak administration (2008-2011). A total of 366 articles, which were reported in 7 newspaper companies in 14 years, were extracted and quantitative and qualitative analyses were executed.

• Korean journal of communication and information
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• v.79
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• pp.7-39
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• 2016

Journalism and Mass Communication as an academic field is believed more politicized one than pure literature and natural science. With the growth of the media, there follows additional opportunities for media scholars to take a part in politics as well. Few attention was given to understand the status and mechanism of political intervention either as advisers or decision makers though. This study attempts thus to fill this vacuum. For this, first of all, it examines a various types of laws related to media politics. Total number of 164 scholars who participated in 12 councils and commissions were analyzed on the following step. Research shows that there are patterns which favor Seoul National University, U.S. trained Ph. D and geographic preference to the capital. Neither academic excellence nor commitment to public interest appear to have impact on taking those positions. Taking into account media's expansion into politics, it is inevitable for media scholars to take responsibility not only in policy making but in taking leadership. Accordingly, the question of necessity is not who but how as much as manner. The authors hope this study will be a valuable opportunity to establish a kind of ethical standards in media politics.

• Korean journal of communication and information
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• v.53
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• pp.5-28
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• 2011

This research examines the recent increasingly intensified non-reporting phenomenon by the press in South Korea and its legitimacy and validity. Non-reporting denotes cases in which the press does not report on significant issues in society. Although journalism scholars have raised this question, it remains unaddressed through case studies and formal criticism. This research compares the reporting and non-reporting by major media groups of cases related to the surveillance of civilians by the National Intelligence Service and the Defense Security Command under the Ministry of National Defense. This research specifies that the non-reporting phenomenon relates not to the ability to report, but to willingness to report, due to intervention by political factionalism of media groups. The non-reporting phenomenon results from the press ignoring their basic responsibility stemming from journalistic ethics and their social responsibility to fulfill their readers' right to know. Accordingly, this research revealed that the non-reporting phenomenon cannot be justified through diverse theoretical discussions and the journalistic code of ethics. Through the logical framework of public opinions and diverse empirical data to support it, this research demonstrates that the non-reporting phenomenon produces not unhelpful, but harmful effects to resolutions to ideological dissent in South Korean society.

• Korean journal of communication and information
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• v.81
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• pp.189-224
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• 2017

The case of 'Paik Jong-moon's Taped Conversation,' has presented "an important and serious challenge to the freedom of the press and democracy" in South Korea. Nevertheless, this case has not been reported by the mainstream news media. It has also been forgotten without a proper fact-finding or investigation by regulatory agencies, like The Foundation for Broadcast Culture, The Korea Communications Commission, or The National Assembly. This study aims to examine why the above has happened through in-depth interviews of reporters and TV producers, senior journalists, former and incumbent commissioners of the broadcasting regulatory agencies, and experts of the industry, as well as literature research. Here, I present three answers. First, I found two reasons the mainstream press has ignored this incident. 1) It serves for political interests instead of reporting truth. 2) Public broadcasters' watchdog role has been neutralized. Second, regulatory agencies like The Foundation for Broadcast Culture, The Korea Communications Commission and The National Assembly are ruled by political tribalism. The ruling party's members of the National Assembly and these agencies were reluctant to investigate allegations surrounding Paik Jong-moon, such as illegal dismissals, illegal intervention in programming or production, illegal recruitment and illegal business deals. That's because they considered CEO Paik an ally. Using their majority power, they have rejected the request from opposition-affiliated commissioners or from opposition lawmakers to investigate the allegations. Third, there were no alternative forces within the public broadcasters to unveil the truth. In conclusion, the legal and institutional shake-up of corporate governance is urgently needed for public broadcasters and broadcasting regulatory agencies.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.87-97
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• 2017

This paper examined how consumers' attitude toward the telecommunication expense was affected by news reports through the experiment. Participants were randomly assigned to one of four group (control group, high-expense-claimed-media group, low-expense-claimed-media group, and both-exposed-media group), and asked to indicate credibility & neutrality toward media report, similarity between media report, and their own thought, their attitude toward the telecommunication expense. The result of ANOVA showed that the high-expense-claimed-media was perceived more credible and neutral than the low-expense-claimed-media. ANCOVA was conducted to eliminate the impact of similarity between media report and their own thought on the evaluation of credibility & neutrality toward media report, and the result showed that there was no difference. Also, participants evaluated the telecommunication service so expensive, regardless of what kind of media reports they were exposed. We found that consumers' prior belief, which telecommunication service was expensive, might interrupt consumers' learning process for new information from media. To resolve the social pressure about mobile service rate-cutting, it is necessary to investigate how to dampen consumers' stereotype about the telecommunication expense. The future research using the framing effect could be considerable.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.85-95
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• 2017

The news media report the pledges of presidential candidates, which have important implications for political communication. This study is to investigate the difference between news coverage on the presidential candidate' s pledge and to discuss its implications. The sampled news from the two newspapers were analyzed for content analysis. Frequency analysis and Chi-square analysis are utilized with SPSS. As results, there was no difference in the tone of the article's headlines, but the difference of the tone between the article content was statistically significant. The results means that the media framing affect on the reader's perception. Follow - up study can be suggested a comparative study of past election candidates 'pledge reports, a network analysis for the news language, and a comparative analysis of newspaper coverage and broadcast coverage.