• Journal of Sinology and China Studies
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• v.81
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• pp.161-197
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• 2019

This paper aims to find out how rhetorical the rhetoric effect is in the speeches of the winners and runners-ups in the final round of the fifth final title. The subjects of this paper are the speeches of the winners and runner-ups who won the 5th and 10th finalist finals of "I Am a Speaker", which aired on Beijing TV on March 6, 2019. These speeches have images as well as texts, so we will look at the rhetorical expressions in the text and the speech and gesture language of the speakers. In addition, photographs presented as background data on stage when the winner and the runner-up each speak will be included in the analysis. In this paper, we will apply the "Rhetorical Sensitivity Scale", which quantifies the ability of persuasion as a methodology, and sets up the evaluation items based on the traditional theory of rhetoric and then analyzes two speeches. The traditional theory of rhetoric can be divided into five areas and three persuasive elements. The five areas include idea, disposition, expression, memory, and action delivery. The three persuasion elements are Ethos, Logos, and Pathos. In order to pursue objectivity as much as possible, this paper will proceed with both text analysis with verbal expression and video analysis with field situations at the time of speech.