• 기호학연구
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• v.60
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• pp.33-58
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• 2019

The purpose of this study is to examine the way meaning is generated by considering the exhibition as a discourse. In addition, we examine the way the narrative is transformed according to the characteristics of the genre in the syntactic aspect of the exhibition. In the process of generating meaning of the exhibition, the strategy of the enunciator is involved and the visitors are manipulated to interpret the exhibition discourse under the intention of the enunciator. Unlike the previous studies that pursue communication efficiency from a functional perspective, this study focuses on narrative structure. In order to analyze this exhibition discourse, the study adopts Greimas' narrative semiotics and took advantage of the semi-symbolic system presented by Jean-Marie Floch as a tool for visual text analysis. As the object of analysis, the special exhibition of Giacometti was selected. The exhibition theme based on the Giacometti's artistic identity is configurated by the enunciator's discourse strategy. As a result of the narrative analysis, the exhibition induces the alternative repetition of the accumulation of /knowing/ and interpretation of the texts. The visitor is required to actively interpret it in a special exhibition space as a utopic space where fundamental test takes place. This space is visualized through light, background music, and blocking wall. The semio-narrative study of the exhibition discourse is meaningful because it presents a possibility of applied semiotics.