• Journal of the Korean housing association
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• v.20 no.2
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• pp.87-99
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• 2009

The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others by creating the unique brand image. The purpose of this study was to investigate consistency of apartment brand image as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, an empirical study using a survey questionnaire for residents living in 4 different brand apartments in Dongtan, Hwasung city was conducted. The collected data were treated with the SPSS Win Program 14.0. The study indicates that residents living in brand apartment generally preferred natural friendly image, high-class image and modern image to the others. And at first apartment brand images were created with image advertising on TV, catalog for sale and model house tour, but residents have most needs for customer service reflected in brand images. The study also has found that brand images in each process including publicity, design and customer service were not intergrated. However brand image intergration had positive effects on residential satisfaction and customer loyalty. The results of the study are expected to become the useful data in developing sustainable apartment brands and building effective marketing strategy of construction companies.

• The Magazine of the Society of Air-Conditioning and Refrigerating Engineers of Korea
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• v.27 no.5
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• pp.444-455
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• 1998

1960년 이후 급속한 경제성장과 산업화에 따라 도시의 인구 집중과 핵가족화 현상으로 주택에 대한 수요가 증가하자 공동주택을 짧은 기간에 대량으로 공급하지 않을 수 없게 되었다. 이 결과 1995년 국내 통계에 의하면 도시주택 유형 중 아파트가 48.1%를 차지할 만큼 대표적인 공동주거 형태로 자리잡게 되었으며 가용택지의 부족은 이후로도 단독주택보다 아파트와 같은 공동주택 건설의 중대를 야기할 것으로 예상된다.

• Journal of forensic and investigative science
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• v.2 no.1
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• pp.23-31
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• 2007

Apartments are built in small countries to accommodate densely populated cities and maximize urbanization. Many apartment complexes have been built in recent reconstruction or redevelopment projects. An increase in crime has resulted due to residents living in a narrow space. Larceny is the most commonly reported crime in apartment complexes. Apartments can be classified as stairway, hallway, or plane surface. This study compares and analyzes the frequency of theft by apartment type to assist in creating a safer residential space. In America and England, scholars studied to make a safer residential space, and have applied the theory of 'the Defensible Space' and 'Crime Prevention Through Environmental Design(CPTED)' since 1970s. Korean apartment design now reflects CPTED in new apartment construction. In this study, 12 apartment complexes were selected in Changwon city to conduct analysis of theft in selected complexes. The study will cover housing invasion theft, motorcycle and car theft and snatching. The most frequency larceny is motorcycle and car theft, the second is housing invasion theft, and the least frequent is snatching. More residents' motorcycles and cars are damaged in a hallway style apartment. More frequently inhabitants have their possessions snatched on a stairway form. 1) When we build new apartment complexes, we must plan to improve territoriality and enhance a natural surveillance by reinforcing dwellers' relationship. Through planning we can prevention the larceny in apartments.

• 주택과사람들
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• s.219
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• pp.62-63
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• 2008

최근 지속 가능한 개발이 도시 및 주택 정책의 중요한 과제로 떠오르면서 주거 문화에도 많은 변화가 요구되고 있다. 그중 미래 주택 문화 개선의 첫걸음으로 제시되는 것이 바로 공동 주택의 장수명화다. 세계적인 추세에 따라 국내에서도 지속적인 삶을 영위할 수 있는 100년 주택 건설을 목표로 기술 개발에 힘쓰고 있다.

• 주택과사람들
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• s.208
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• pp.76-79
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• 2007

부동산 시장이 침체의 늪에 빠져 있지만 복합 단지 개발에 대한 기대감은 상대적으로 높아지고 있다. 동탄 신도시의 메타폴리스, 청주의 지웰시티 등 초고층 주상복합 아파트는 입주민들이 한 곳에서 주거와 쇼핑 외에 여가까지 동시에 추구할 수 있도록 복합 단지로 조성되고 있다. 고급 주거에 호텔, 공연장 등 비즈니스와 문화 시설까지 한데 모은 '복합 단지'는 수도권과 지방 도시들의 면모를 새롭게 변화시키고 있다.

• 건강소식
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• v.36 no.1
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• pp.10-11
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• 2012

매일 곁에 있어도 쉽게 고마움을 느낄 수 없는 공기. 그러나 그 공기를 따라 주거공간을 바꾼 사람이 있다. 더 건강해지려는 욕구가 주거로 확대된 것이다. 10년 아파트 생활을 뒤로하고 한옥에서 새롭게 둥지를 틀고 살아가는 봉산게스트하우스 주인 조우희 씨를 만났다.

• 주택과사람들
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• s.188
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• pp.40-45
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• 2006

경인지역 최초로 우수 친환경건축물 인증, 주거문화대상, 인천시 조경대상을 수상한 인천의 랜드마크 삼산 신성미소지움, 천혜의 자연 전망과 충남 최초의 홈네트워크 시스템이 어우러진 계룡신도시 신성미소지움 등 첨단기술과 자연이 조화를 이룬 컨버전스 아파트로 미래형 주거 문화를 선도하는 신성건설, 2006년 주택시장의 혁신을 예고한다.

• Journal of the Korean housing association
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• v.20 no.1
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• pp.83-90
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• 2009

The present study is a preliminary research improving the dwelling quality of apartment house as a kind of multi-family housing. The purpose of the study is to find out the actual state on characteristics of indoor noise including residents' living in apartment units. The method was field survey consisted of field measurements on equivalent noise level, observation on noise type, and interview on residents' responses. Field survey were carried out in 20 occupied apartment units from January to March 2007. The results are as follows. 1) Averages of indoor noise levels including residents' living noise were measured as $43.9{\sim}62.2\;dB(A)_{Leq5min}$, the average of each house except one was higher than the permissible level, 45 dB(A). 2) The noise types observed were mostly residents' living noise and classified into 'water hammer', 'living equipment noise', 'noise by family', 'hood noise', 'kitchen noise' in own unit, 'walking and talking noise in stairs and corridors', 'noise by neighborhood house', 'noise by the upper story' in building, and outdoor noise. 3) The residents showed slightly non-positive responses at 'noise by the upper story', 'noise by neighborhood house', 'water hammer', and 'noise by family'. Therefore, it is required to plan for preventing deterioration of the dwelling quality by residents' living noise in own unit as well as by neighborhood houses.

• Journal of the Korean housing association
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• v.22 no.6
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• pp.1-10
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• 2011

In relation to the environmental analysis system of social marketing, this study has analyzed the responses made by the future users of the integrated apartments for the elderly that are currently under development as an alternative for the housing of the aging society. By studying the comprehensive social benefits, individual benefits and the implied factors for conceptual and behavioral changes in terms of the integrated apartments for the elderly, some important study results were obtained for the practical application of the new alternative. The major points are as follows: Firstly, from social aspect, the respondents wanted to know in detail about the integrated apartments for the elderly, the new alternative was evaluated to be helpful in elderly life, and it was expected to be effective for supporting the elderly people from psychological aspect. Secondly, from supply aspect, it was revealed that an alternative for the integrated apartment for the elderly is required to be developed in details reflecting the diverse needs of the elderly people and to be developed with differentiating strategy, but its applicability may confront some difficulties. Thirdly, from private aspect, the respondents showed they would feel economic burden if an integrated apartment for the elderly is introduced actually.

• Journal of the Korean housing association
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• v.25 no.2
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• pp.45-54
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• 2014

In line with the previous study on the level of social cohesiveness of public rental housing communities in Seoul, this study investigated the community activities as a result of community cohesiveness and identified the cultural influences on the cohesiveness of the same case study areas. In general, there was relatively more active and voluntary participation of the residents in the community activities in the housing estates with higher social cohesiveness. The four communities were active in reporting community problems to the housing managers, greatly relying on the housing managers to solve the problems. In addition, mutual aid and community self-help were facilitated mainly through the activities of women's associations. However, small membership of community organisations and occasional disputes between the community organisations and estate managers, and among the community organisations themselves, seemed to have hampered the positive effects of the social cohesiveness in the case study areas. In terms of the cultural attributes, coexistence of collectivism and individualism, consideration of neighbourliness as an ideal social norm, incorporation of the neighbourhood environment into the housing estate environment and extensive use of outdoor public spaces were found.