• Korean Journal of Forensic Psychology
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• v.11 no.2
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• pp.155-171
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• 2020

The purpose of this study is to examine the effects of emotional arousal and cognitive load on pupil diameter during a lie detection interview. The guilty group (n = 30) committed a mock crime (i.e., stealing cash) and the innocent group (n = 30) performed a mission (i.e., sending a message) in the research assistant's office. After that, their pupil size was measured using a wearable eye-tracker during the interview. The interview questions were classified with the three cognitive load, three emotional arousal, and three neutral questions. The results indicate that the main effects of group and time were not significant, but the interaction between group and time was significant. It means that when answering cognitive load questions, the guilty group showed larger increase in pupil diameter than the innocent group. The present study suggests that inducing cognitive load is more effective than inducing emotional arousal during an interview when using pupil diameter as an index of deception, and it is expected to improve the accuracy of lie detection.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.356-359
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• 2015

본 연구는 웹사이트의 효율적이고 경험 디자인(User Experience Design : UX 디자인)적 설계가 가능하도록 사용자의 시각궤적을 통해 주시빈도를 확인한다. 사용자 경험치에 따라 웹 포털 사이트를 세 가지로 분류하고 와이어프레임을 제시하여 각 사이트의 화면분할과 정보영역을 분석한다. 시선추적 장치를 통해 세 가지 와이어프레임의 시각궤적 및 주시빈도를 확인하여 시선이 머무는 히트맵을 제시한다. 이를 통해 웹사이트의 디자인 설계시 페이지나 화면에 보이는 요소들의 효율적 배치를 위한 주시영역을 살펴본다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.05a
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• pp.382-385
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• 2016

본 연구는 포털사이트의 효율적이고 경험 디자인(User Experience Design : UX 디자인)적 설계가 가능하도록 제작하기 위하여 와이어 프레임에 대한 사용자의 시각궤적과 주시빈도를 확인한다. 국내 주요 포털 사이트를 점유비율에 따라 세 가지를 제시하고 로고의 유무에 따른 와이어 프레임을 제작하여 각 사이트의 화면분할과 정보영역을 분석한다. 시선추적 장치를 통해 총 6가지 와이어 프레임의 시각궤적 및 주시빈도를 확인하여 시선이 머무는 히트맵을 제시한다. 이를 통해 웹사이트의 디자인 설계시 페이지나 화면에 보이는 요소들의 효율적 배치를 위한 주시영역을 살펴본다.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.45-57
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• 2014

This study examines subjects' eye movement pattern and surveys their attitudes to the exposed advertisements on the Facebook. Different from the F-shaped pattern of the typical Web pages, users' eye movements on the Facebook have shown a rough H-shape. Even though a large number of users have shown F-shaped pattern on the ordinary Web pages in order to skip the contents of a Web, subjects' eye-movement pattern on the Facebook has H -shaped pattern due to the unique User Interface (UI) of the Facebook. With the right side and vertical arrangement of ads on the Facebook, users skip the page with having a large H-shaped pattern. In addition, this study set four AOIs(Area of Interest) that are advertising sections comprised on the Facebook Web page and measured fixation length within the AOIs then surveyed subjects' attitudes about the exposed ads. Through the experiment and survey, this study offers the optimum advertising position that can attract Facebook users' attention. As the result of experiment and survey, the second ad has the subjects' highest attitude to advertising and fourth ad is the next effectiveness and first and third ad followed. This study highlights the key implications to provide better user experiences(UX) and marketing strategies to users who are the consumers of companies and organizations which have a plan to put their advertising on the Facebook.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2023.05a
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• pp.357-358
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• 2023

Due to recent enhance of safety law and regulations in construction sites, safety inspectors have been more required in construction sites. However, most of them are novice for safety inspection which have not enough experience and skill. Therefore, the novice safety inspector's performance on hazard recognition needs to be improved for effective safety management. The performance of safety inspection is influenced by the inspector's experience and background because the inspection is usually conducted by the inspector's eyes. Therefore, there is a difference in safety inspection performance between novice and experienced safety managers. This study aims to analyze the gap of risk perception between novice and experienced safety managers using quantitative visual data. For this objective, this study conducted eye tracking experiments for novice and experienced group to evaluate cognitive performance of safety risk factors. The results provides the level of safety awareness based on their experience in construction safety. The limitation of this study is a lack of the number of samples used in this study and did not consider the various characteristics of the participants. If these limitations are supplemented in future research, it can be used to develop safety education contents for novice safety managers.

• Science of Emotion and Sensibility
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• v.18 no.4
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• pp.87-98
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• 2015

As SPA brands are growing in Korean apparel markets, they are extending their well-established brands into new markets (i.e., SPA brand extensions). To investigate psychological mechanism underlying SPA brand extensions, this study conceptually proposed such consumer information processing of SPA brand extensions as (1) perception of similarity between SPA brand extensions and their original brands and (2) evaluations on the SPA brand extensions (i.e., attitude and purchase intent). For hypothetical SPA brand extensions (high, moderate and low similarity conditions), perceived similarity was measured by using a eye-tracker and evaluations were assessed by using a self-reported questionnaire. The results reveal that the amount of external information searching for SPA brand extensions was larger in the following order: moderate, low and high similarity conditions. The depth of SPA brand information processing was also deeper in the same order. Evaluations on SPA brand extensions were higher in high and moderate similarity conditions than in low similarity condition. The findings suggest that the evaluations are affected by perceived similarity and the amount of cognitive efforts in processing SPA brand extensions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.10
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• pp.6917-6924
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• 2015

The universal nature of humans is formed by the view angle and the visibility range. However, the majority of theories on spatial structure analysis based on the visual perception do neither reflect the view angle nor consider only the flat view angle. Some theories that reflect them is a theory where the part included in the view angle and the part excluded in the view angle have been separated in a dichotomous way, excluding the universal characteristics of humans. This study applied an observing probability to a 3-D visibility analysis theory by conducting a eye-tracking experiment, empirically determining the limits of the field of view, and deriving the observing probability by view angle. In addition, it attempted to identify the probability by manufacturing an application of spacial, visual perception analysis and applying the concept of multiple frustum culling. For the characteristics of observation, the data were measured and collected regarding the walking course for 3 minutes for an optional space, aimed for 33 people as subjects. Subsequently, the data were prepared by analyzing the observation fixation frequency probability.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.11
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• pp.2079-2084
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• 2016

When designing the interface of the web site, we must consider what users want and need in the design, because design trends are recently changing from user interface design to user experience design. In this paper, we present the method to apply the user experience design when designing the main page of the web site. We select representative online markets and analyze the information elements which compose the main page. Using the eye tracking method which measure user's visual attention frequency, we compare the main page with the wire-frame and analyze changes of the visual attention frequency over time. As a result of experiments, it is efficient to allocate the important information as the image or the moving image to the center of main page for use's visual attention at the time of designing the main page of the online market.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.533-538
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• 2014

Purpose: This study is to investigate correlation between eye fatigue and letter contrast according to letter contrast changes on monitor display. Methods: Reading speed test were carried out for 53 subjects (mean age: $22.68{\pm}1.85$ years) who have over Best-corrected visual acuity (BCVA) 1.0, and 45 subjects, who could read over 123 out of 163 letters among 53 subjects were selected. They were asked to read the letters which were composed of Black (contrast 100%), Dark gray (contrast 80%), Gray (contrast 80%), Light gray (contrast 30%) randomly. The change of their eye fatigue by letter contrast on monitor display was measured by monitoring their eyes with an eye-tracker while they were reading letters. Results: Event Duration (sec) was 33.635 for Black, 32.266 Dark gray, 33.936 for Gray, and 34.848 for Light gray. Average of Fixation Duration (sec) was 0.224 for Black, 0.218 for Dark gray, 0.239 for Gray and 0.243 for Light gray. Average of Pupil diameter (mm) was 41.133 mm for Black, 41.160 mm for Dark gray, 40.880 mm for Gray and 40.459 mm for Light gray. Frequency (blinks/sec) was 0.211 for Black, 0.206 for Dark gray, 0.221 for Gray, and 0.238 for Light gray. Conclusions: Event Duration and average of Fixation Duration were the shortest for Dark gray and the longest for Light gray. In average Pupil diameter was the biggest Dark gray and the smallest for Light gray. Blink Frequency (blinks/sec) was the lowest for Dark gray and the highest for Light gray. Visual fatigue by brightness of letters on monitor display was the least for Dark gray followed by Black, Gray and Light gray.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.2
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• pp.279-284
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• 2014

Purpose: This study will be a basic research providing data which can reduce eye strain using monitor and electric media by measuring legibility of text color on monitor. Methods: Total experimental subjects who don't have color anomaly and best corrected visual acuity was over 1.0 were 50 and their mean age was $22.83{\pm}1.47$. Reading speed test were carried out with 163 words and subjects who could read over 123 words were selected for legibility examination. Monitor background color was white and letter colors were black, blue, red, and yellow for the legibility examination. Results: In case of text color of black, blue, red, and yellow, Event duration(sec) was measured to 41.89, 42.89, 45.32, and 56.28, respevtively, and reading error (number) was measured to 1.94, 2.74, 3.36, and 5.14. Average of fixation duration(sec) was measured to 0.25, 0.26, 0.27, and 0.32. Conclusions: In this paper, event Duration, reading error and average of fixation duration which can measure the legibility was reduced in a sequence of black blue, red, and yellow.