• 패션비즈니스
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• 제24권4호
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• pp.117-129
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• 2020

Just as the name 'aesthetics' implies, the meaning of 'aisthesis' or 'sense' in Greek, is perceived as an important element in modern social design. Gilles Deleuze emphasized sensory expression over the rational side of the body, and argued for sensory theory, which is the theory of how painting produces new senses. The purpose of this study was to theoretically examine the sensory theory of Deleuze, which has given new value to the senses, apply it to analyze the body expression method shown in the Iris van Herpen collection, and derive its aesthetic characteristics. In his sensory theory, Deleuze argued that the senses can be expressed by the embodiment of force and rhythm, and one can only create art through the senses. To develop one's philosophical logic through Bacon's painting, we divided it into Hysteria, Cops sans organs, Diagram, Becoming, and Paired figures. Based on these analyses, the visualization of the senses in Iris van Herpen fashion resulted in hysteria, organ-free body, diagrams, and heterogeneity combinations. Analysis of the method of expression revealed rhythmicity, atypicality, scalability, and reproducibility as expression characteristics. Applying Deleuze's sensory theory to access experimental Iris van Herpen's fashion could confirm that there was an open system's accessibility. Deleuze's sensory theory, which has given a new value to the senses, will further help to understand modern fashion design in a wide and diverse way and discover the intrinsic value within it.

• 패션비즈니스
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• 제27권4호
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• pp.67-87
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• 2023

This study analyzed the fashion design features of Iris van Herpen and createdsixdigital fashion designsusing the SCAMPER technique with 3D clothing design software, incorporating a futuristic theme. The research methodology involvedcase analysis and a literature survey. First, the study summarizedthe design style and characteristics of Iris van Herpen. Second, a design concept wasestablished, and a design mood board wascreated. Third, the resulting design features were combined with the SCAMPER technique to incorporate Iris van Herpen's design elements intonew digital fashion designs. Fourth, after discussion with the professor and expert group, six designs were selected for production. They includededgy suit coats, overcoats, asymmetrical hoodies and asymmetrical skirts, irregularly shaped tops, dresses, leggings, jackets,and fishtail skirts. This study provides a reference for the future development of digital fashion designs and showcases the integration of science and technology in fashion design.