• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2011.11a
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• pp.55-55
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• 2011

국내의 등산용 아웃도어 제품의 경우, 기능성인 투습도와 내수압만을 증대시키려는 연구가 주류를 이루고 있었다. 하지만, 실제 등산용 아웃도어의 경우 산악지형인 고지대에서 사용시간이 많으므로, 이에 따른 장시간의 직접적인 태양광 노출로 인한 인체에 치명적인 영향을 야기시키고 있지만, 인체 보호용 헬스케어 아웃도어 제품에 대한 연구는 미흡한 실정이다. 태양광은 자외선 2.5%, 가시광선 51.5%, 적외선 46.0%의 광량 비율을 가지고 있으며, 이 중 자외선은 광량은 적지만 에너지적으로 높아 유기물 분해 및 열화를 일으킨다. 이러한 자외선을 차단하기위해 아웃도어 의류에서는 유무기하이브리드 소재를 표면에 코팅시키게 되며, 기능성 코팅액내에 함유되어 있는 나노분말의 경우 이산화티타늄($TiO_2$), 산화세륨(CeO), 산화아연(ZnO), 삼산화텅스텐($WO_3$), 산화마그네슘(MgO) 등이 주로 사용되어 진다. 본 연구에서는 자외선 흡수소재로 나노산화아연분말을 이용하여, 그 입도 및 코팅용 희석 용매내의 분산성을 확인하고, 함유량을 달리한 코팅 수지를 제조하여, 코팅시편 제조 후 그 특성을 비교/분석하여 자외선 차단 효과를 확인하고자 한다.

• Science of Emotion and Sensibility
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• v.18 no.4
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• pp.75-86
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• 2015

As a part of integrated study for technical communication between consumer and manufacturer of functional clothing, functional clothing consumers were categorized based on their perception of the functional outdoor jacket and the differences in the source of information and use of hang-tag were examined according to the groups. Questionnaire survey was conducted on 472 males and females in their 20s to 60s, who have experience of purchasing functional outdoor jackets. Perception of functional outdoor jackets was classified into four factors ('functionality', 'price', 'experience/knowledge' and 'brand/design') and the respondents were categorized into three groups according to the factors: 'unconversant/brand & design pursuing group', 'conversant/function pursuing group' and 'high-priced products preferring group'. 'Unconversant/brand & design pursuing group' was composed of high rate of office workers and students in their 20s and 30s who use internet most frequently as source of information while 'conversant/function pursuing group' was composed of high rate of professionals in their 40s and 50s who make the most frequent use of information on hang-tag. 'High-priced products preferring group', which has high rate of the elderly in their 60s and housewives, obtain their information mainly from salespersons. 'Unconversant/brand & design pursuing group' was satisfied with functional information more than other two groups and 'conversant/function pursuing group' concerned for the hang-tag and required more explanation of terminology used in hang-tag. The results effectively explained the features of consumer groups and their different responses toward the information of functional outdoor jacket.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.413-422
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• 2019

The purpose of this study is to analyze the purchase intention of outdoor products for 40s - 50s consumers The factors influencing the purchase intention are various factors, but the service quality and the consumption value are analyzed from an exploratory viewpoint. The quality of service was set as detailed, tangibles, responsiveness, and reliability. Consumption value was set as functional value, rare value, and conditional value. As a result, tangibles, responsiveness, and reliability of the service quality, the functional value influences the purchase intention, but the rare value and the conditional value of the consumption value indicate the purchasing intention. The result of this analysis shows that service quality is a very important factor for consumers' purchase intention in 40's - 50's consumers, but consumption value is not very important factor in purchase intention.

• Science of Emotion and Sensibility
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• v.19 no.4
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• pp.83-94
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• 2016

The aim of this study was to investigate effective expression method of performance information of functional clothing and preferred alternatives for the categorized consumer groups according to the perception about the functional outdoor jacket. 472 males and females in their 20s-60s' were surveyed and their answers were analysed and categorized by using SPSS 21.0 statistical program. For the study, four different expression methods for waterproof & breathable fabric, 'illustration only', 'illustration+Korean text', 'illustration+foreign text', and 'chart with Korean text', were presented and asked for finding correct answers. The analysis was done for three categorized consumer groups from the former study, 'unconversant/brand & design pursuing group', 'conversant/function pursuing group' and 'high price/high function preferring group'. The results showed that regardless of groups, 'picture only' was the most preferred method and 'graph' was the least. However, the percentage of correct answers for the 'graph' was the biggest, especially for 'conversant/function pursuing group'. It implied that the effective expression method should be differentiated depending on the target consumer groups. 'Conversant/function pursuing group' more agreed on the need for additional information, such as 'after-washed performance', than other two groups.

• Fashion & Textile Research Journal
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• v.17 no.4
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• pp.626-634
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• 2015

This study analyzes the wearing and purchasing conditions of outdoor jackets by senior men who are over 50s, and examines product sizes of outdoor jackets in the market. A total of 134 questionnaires and sizing systems (or product size) of 10 outdoor brands were used as analytical data. The results were: a high number of senior men enjoyed hiking as an outdoor activity, with most of them following this activity1-3 times per month and as a preferred personal activity for over 5 years. Most needed outdoor wear suitable for these daily life activities. Outdoor wear satisfaction tends to decrease as people age. The major reason for the dissatisfaction with outdoor wear was price. Senior men aged 50s and 60s emphasize design and color when purchasing outdoor wear; however, men in their 70s considered price a priority. Senior men preferred outdoor brands based on a comfortable fit. An investigation on 10 outdoor brands indicated that they had not designated a specific target customer. A comparison of the product size of outdoor jackets with a similar silhouette indicated some deviations among sizes; however, the age of customers was not considered. The human body tends to shrink in stature and increase in girth as a person ages; consequently, we need to reflect body shape changes and senior's size in outdoor wear.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.55-62
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• 2014

This study investigated the brand personality of competitive brands in the same product category by conducting the evaluation of advertising message. The common personalities and different personalities of some brands were compared. The outdoor product was chosen for a product category. 4 different brands recently launched were selected for the study. For the analysis, every 3 TV commercials of each brand were examined by experiment respondents. As a result, all brands had two common brand personalities-passion and competence. Other representative brand personalities were ruggedness, sophistication, and sincerity.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2012.03a
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• pp.105-105
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• 2012

기능성 아웃도어 제품을 제조하기 위해서 사용되어지는 멤브레인은 크게 미세다공형과 친수무공형으로 구분할 수 있다. 최근에는 소비자들이 기능성 아웃도어에 쾌적성을 요구하고 있으며, 그 측면에서 본다면 미세다공형 멤브레인이 친수무공형보다 유리하다. 기존의 미세다공형 멤브레인은 고가이며, casting이 불가능한 단점을 가지고 있다. 본 연구에서는 분자구조 및 유화제 첨가에 따른 casting이 가능한 미세다공형 폴리우레탄 멤브레인의 특성에 대하여 연구하였다. Casting용 미세다공형 폴리우레탄은 soft segment와 hard segment의 비가 1/2일 때, 그리고 사용되는 용제가 MEK 단독일 때 안정적인 반응성과 이상적인 필름의 물성을 보이는 것을 확인 하였으며, 수지에 첨가되는 분산유화제의 양이 10%이상일 때 상분리 현상이 발생하지 않음을 확인 할 수 있었다. 개발된 수지의 적용성을 평가한 결과, J-knife를 이용하여 knife over roll 방식으로 25~35$g/m^2$ (dry add on)를 도포하여 $80/120/140^{\circ}C{\times}10m/min$의 다단건조 공정으로 진행했을 때 최적의 물성을 얻을 수 있었다.

• Journal of Fashion Business
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• v.25 no.3
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• pp.108-125
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• 2021

The purpose of this study is to analyze the technical pattern and product characteristics of outdoor sportswear marketed in Northern Europe and North America. Based on the results of this study, we wanted to provide practical data on the characteristics of products with high functionality and fashionability for developing outdoor sportswear. Therefore, in this study, technical pattern, textiles, details, sewing, compatibility with wearable devices, and certification of 33 marketed outdoor sportswear were analyzed. After analyzing various technical patterns, the bent arm pattern using two-piece panel and a raised arm pattern connecting the side seam with the inner seam of the sleeve appeared on the top. Additionally, the patterns of bent legs with darts in the knee, cutting the posterior, and inserting the gusset in the crotch were mainly seen in the bottoms. By analyzing product characteristics, ergonomic pattern design for easy activity and functional materials was used for climate adaptation in extreme outdoor wear. On the other hand, for outdoor wear meant for trekking or hiking, details, such as portability and easy storage, were considered. Eco-friendly materials were used while ensuring light weight and comfort. Furthermore, for convenience of life, safety, and health, wearable devices were integrated into the outdoor sportswear. Eco-friendly green certification of outdoor products was obtained for the labor environment and production process, and relevant information was provided to consumers.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.139-150
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• 2017

The purpose of this study is to examine the influence of experiential marketing on brand loyalty through brand image and brand attitude, and to ultimately understand the relationship between experiential marketing and purchase intentions. The subjects of the study were first-time participants of the 'Salomon Outdoor City Trail Run' sponsored by the brand Salomon Outdoor. Out of 223 questionnaires given to the subjects, 195 responses were used as the sample for analysis. SPSS 18.0 and AMOS 18.0 were used as the analysis tools. The study results showed that, of the elements of marketing including sensation, emotion, recognition, action, and relation, feel and action positively influenced brand image. Sensation and relation positively influenced brand attitude. Brand image and brand attitude positively influenced brand loyalty and brand loyalty positively influenced purchase intention. The study is significant in that it explores the effects of experiential marketing all the way up to the purchase intention, and how this is influenced by brand image, brand attitude, and brand loyalty. Implications of these findings for experiential marketing as well as future research directions are also provided.

• Journal of Fashion Business
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• v.21 no.4
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• pp.73-89
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• 2017

This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.