• Title/Summary/Keyword: 아웃도어

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Mediation of Consumer Satisfaction in the Relationship between Outdoor Wear Purchase Decision-Making Process and Repurchase Intention (구매의사결정 단계와 재구매 의도 관계에서 고객 만족의 매개효과 분석 - 아웃도어 웨어를 대상으로 -)

  • Yoo, Hwa-Sook
    • Fashion & Textile Research Journal
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    • v.19 no.1
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    • pp.19-29
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    • 2017
  • This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

Merchandising Process Analysis of Outdoor Sportswear Brands (아웃도어 스포츠의류 브랜드의 상품기획 현황 분석)

  • Sung, Hee-Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.3
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    • pp.243-253
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    • 2011
  • The outdoor sportswear market in Korea has received increased attention due to the interest in health and leisure activities promoted through the well-being trend. This study examines the merchandising process for outdoor sportswear brands and focuses on textile planning in order to identity the opportunities for Korean textile companies. Data were collected through an interview method of nine outdoor leading brands (six national brands and three license brands). The interviewees were merchandisers with two to nine years of career experience in the company. The majority of interviewed brands implemented a merchandising plan twice a year. Basic goods took 80% and reorder or spot goods took 10-20% of the total quantity, which possessed a substantial possibility to substitute imported textiles for Korean ones. After the 2008 global economic crisis, outdoor brands have increased the quantity of Korean textiles up to 70% of the total amount of sales because of low price per quality, lead-time accuracy, convenience for handling, and communication. The most important factors when selecting materials were functionality, quality, design, price, and lead-time for orders. The managerial implications for Korean textile companies were also discussed.

Investigation of Preference for Outdoor Jacket and Design Prototype (아웃도어 재킷의 선호실태조사 및 디자인 프로토타입)

  • Han, Eun-Ju;Lee, Jeong-Ran
    • Journal of Fashion Business
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    • v.15 no.4
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    • pp.167-181
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    • 2011
  • This study had researched purchase trend and preference of jacket design in order to develop a prototype of an outdoor wear jacket that can be worn for a light outdoor activity targeting middle-aged men and women. An outdoor wear was purchased mostly in a permanent discount store and functionality such as activity and material was considered as important in addition to design. There was difference in ages for the jacket style, but in general, people preferred a wind protection jacket and men preferred black colors and women preferred red colors. For the design of jacket, both men and women had preferred a jacket that has moderate fitness with detachable hat and a zipper, and it was applied to the prototype. The jacket had applied different color in the armhole line that is connected to sleeve in order to make waist look slimmer and stretchable material was used to improve functionality in the armpit part.

The Qualitative Study on Outdoor Sportswear Purchase Behavior -Focusing on Functional Fabric Awareness Level and Benefits Sought- (아웃도어 스포츠웨어 구매행동에 관한 질적 연구 -기능성 인지수준과 추구 혜택을 중심으로-)

  • Rhee, Young-Ju;Lee, Eun-Ok
    • The Research Journal of the Costume Culture
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    • v.19 no.5
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    • pp.1088-1101
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    • 2011
  • The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

A Study on the Design of a Wearable Solar Energy Harvesting Device Based on Outdoor Activities (아웃도어 활동기반 웨어러블 광에너지 하베스팅 장치 디자인에 관한 연구)

  • Lee, Eunyoung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.6
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    • pp.1224-1239
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    • 2020
  • This study develops a wearable solar energy harvesting device that absorbs solar energy to generate and store power which can be used during outdoor activities by users even after dark. For this study, a prototype hat for outdoor activities at night was developed after the design of a solar energy harvesting generation, storage, and delivery system was designed that could store energy to light up LEDs. First, the main control board of the system was designed to integrate the charging function, the darkness detection circuit, the battery voltage sensing circuit, and the LED driving circuit in order to reduce bulkiness and minimize the connection structure. It was designed to increase convenience. Second, the system was designed as a wearable fashion product that connected each part with fiber bands and manufacturing it so as to be detachable from the hat. Third, charging and LED operation tests show that the battery is fully charged after 5 hours even in winter when the illuminance value is low. In addition, the LED operation experiment verified the effectiveness of a buffered system that could operate the LEDs for about 3 hours at night.

Analysis of Technical Pattern and Product Characteristics of Global Outdoor Sportswear (해외 아웃도어 스포츠웨어의 테크니컬 패턴과 제품 특성 분석)

  • Yoon, Mi Kyung;Roh, Eui Kyung
    • Journal of Fashion Business
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    • v.25 no.3
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    • pp.108-125
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    • 2021
  • The purpose of this study is to analyze the technical pattern and product characteristics of outdoor sportswear marketed in Northern Europe and North America. Based on the results of this study, we wanted to provide practical data on the characteristics of products with high functionality and fashionability for developing outdoor sportswear. Therefore, in this study, technical pattern, textiles, details, sewing, compatibility with wearable devices, and certification of 33 marketed outdoor sportswear were analyzed. After analyzing various technical patterns, the bent arm pattern using two-piece panel and a raised arm pattern connecting the side seam with the inner seam of the sleeve appeared on the top. Additionally, the patterns of bent legs with darts in the knee, cutting the posterior, and inserting the gusset in the crotch were mainly seen in the bottoms. By analyzing product characteristics, ergonomic pattern design for easy activity and functional materials was used for climate adaptation in extreme outdoor wear. On the other hand, for outdoor wear meant for trekking or hiking, details, such as portability and easy storage, were considered. Eco-friendly materials were used while ensuring light weight and comfort. Furthermore, for convenience of life, safety, and health, wearable devices were integrated into the outdoor sportswear. Eco-friendly green certification of outdoor products was obtained for the labor environment and production process, and relevant information was provided to consumers.

Development of Door Control Unit for the Electric Plug-in Door of Subway Train (전동차 전기식 플러그도어 출입문 제어 장치 개발)

  • Joung, Eui-Jin
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.48 no.4
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    • pp.47-53
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    • 2011
  • The Electric Multiple Unit (EMU) has many types of door system such as sliding door, plug door etc.al. according to customer's requirements. The sliding door is widely used in Korea but has weak point in the noise problem. In the low operation speed, the noise coming from outer side of the EMU is not an important factor. As the speed is higher than before, noise is increased and make a problem. The main cause of noise is the imperfect air tightness in the EMU. The plug door system has advantages for the noise reduction characteristic in the high speed area. We have been developing electric plug-in door. The door is controlled by Door Control Unit(DCU) following the order of Automatic Train Protection (ATP) that is a kind of train signalling system. DCU has to simultaneously open and close the doors and the operation of it is related to the passengers safety. So DCU is a safety device that is important to reliability and safety. DCU is composed of several devices of control, motor driving, Input/Output, communication and power. In this paper, we will describe the functions, characteristic, requirement, subsystem and test results of DCU used for the electric plug-in door.

The Study of Impact Energy Control of Door Trim Crash Absorption Using The TRIZ method (트리즈를 활용한 자동차 측면충돌의 도어트림 충격흡수부재의 충돌에너지 조절문제 해결에 관한 연구)

  • Jang, Ik-Kun;Jeon, O-Hwan;Kim, Ho-Jong;Huh, Jeong
    • Proceedings of the KAIS Fall Conference
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    • 2007.05a
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    • pp.28-31
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    • 2007
  • 자동차 측면충돌시 인체의 상해를 줄이기 위하여 도어 시스템 부품 중에 도어트림이 충격을 차단하고 인체를 보호하는 역할을 하고 있다. 차체 판넬이 변형되어 도어트림에 전달되는 충돌 에너지를 패드가 흡수 하는데 중대한 기능을 한다. 이전에 충격흡수 패드는 외곽부위의 수평면에 의존하여 설계되었으며 이 구조는 점진적으로 충격을 흡수 하는데 문제점이 발견 되었는데 트리즈의 6단계 창의성 기법을 적용하여 패드의 주요 특성을 찾아내고 그 특성에 모순을 해결하여 차종에 적용할 수 있는 기본 단면과 설계 자유도가 높은 충격흡수부재를 개발 하였다.

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A Study on Outdoor Apparel Market Segmentation by Benefits Sought - Focused on Middle School & High School Students - (아웃도어 의류제품의 추구혜택에 따른 세분화에 관한 연구 - 중·고등학생 소비자를 중심으로 -)

  • An, Hyun Jin;Lee, Jin Hwa
    • Korean Journal of Human Ecology
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    • v.22 no.6
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    • pp.659-672
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    • 2013
  • Nowadays, sports and outdoor market has been popular and expanding since the implementation of the five-day workweek and change of lifestyle. Outdoor clothing considered exclusive property of the middle-aged individuals in the past. Recently there is a drift towards having outdoor looking at the age of 10-20. The purpose of this study was to analyze the features of purchasing behaviors and demographics by each groups targeting middle school and high school students. The study was conducted with questionnaires towards people who live in the city of Busan and who have experiences of buying outdoor clothing. Data analysis was conducted via SPSS 18.0 with factor analysis, cluster analysis, ANOVA, cross tabulation, frequency analysis and Duncan's multiple range test. The results showed that there were five factors sought for outdoor wear benefits: Individuality/Fashion, Brand, Attractive appearance, Economic value, Comfort/Functional. Cluster analysis showed that there were four groups of outdoor wear benefits sought. Overall, the four groups were different in regard to purchasing behaviors and demographics. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestion for conducting strategic marketing activities.