• Journal of Korean Philosophical Society
• /
• v.143
• /
• pp.245-266
• /
• 2017

Walter Benjamin's unique concept of the aura is mainly presented in his three essays, Little History of Photography(1931), The Work of Art in the Age of Mechanical Reproduction(1935-1939), and On Some Motifs in Baudelaire(1939), whereas the studies on this concept are principally conducted on the basis of the first two essays. But considering Benjamin elaborated the concept through Baudelaire studies, the aura needs to be reexamined on the axis of "On Some Motifs in Baudelaire". He approached Baudelaire studies in one of the essential items for The Arcades Project at first. These studies acquired a new prospect soon after he mapped out these studies for an independent book in 1938. His Baudelaire studies come to fruition in On Some Motifs in Baudelaire, written one year after The Paris of the Second Empire in Baudelaire(1938). For Benjamin, Baudelaire is not only a poet who sharply testified to the age of the decay of aura, but also the one who elaborated new poetic motifs such as the metropolis, the crowd: the poet searched for his poems in the crowd of the metropolis, by accepting as poetic nourishment all sorts of experiences of the impact of daily occurrunces in Paris. In On Some Motifs in Baudelaire, the aura is defined as the response of a gaze, that is, the capability to gaze on something. It is principally a poetic capacity to give the capability of opening the eyes to an animal, or even to an inanimate object. If a gaze is responded by the other for which the gaze is placed upon, we experience the other's own aura. The media of the mechanical reproduction (such as the photography, the film) give rise to the decay of aura, because the expectation of returning one's gaze becomes frustrated from the outset.

• Korea Trade Review
• /
• v.42 no.3
• /
• pp.143-172
• /
• 2017

Chinese consumers get more interests in the brands which show the consumers with th trust rather than the those which provide consumers with excessive information on brand. Accordingly, this study aimed to find out that the antecedents of brand authenticity such as brand consistency, continuity, individuality, authority, ethics affect the brand aura through brand authenticity and surveyed data from a total 400 Chinese consumers for the analysis. As a result, this article is summarized as followings. First, brand continuity, individuality, authority affected brand authenticity but brand consistency and ethics did not have a direct effect on brand authenticity. Second, brand authenticity had positive effect on brand aura. This study provides information on the antecedents of brand authenticity of Chinese consumers. Further, it will provide meaning suggestion point of the importance of brand authenticity in establishing of brand aura.

• The Korean Publising Journal, Monthly
• /
• s.262
• /
• pp.34-35
• /
• 1999

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.3
• /
• pp.1652-1657
• /
• 2015

Recently the improvement in vehicle performance trend to increase in accordance with the weight of this part. Outer tie rod is small when compared to the other vehicle part by weight, but there is a need to reduce the weight of the outer tie rod in order to improve fuel efficiency of the vehicle. Therefore, from previous studies, a model of outer die rod is proposed using Design of Experiments and Meta model satisfying the buckling performance. Outer tie rod are manufactured through forging process, in this study, we compare the size of the forming load in accordance with the change in the moving speed through the die forging analysis of the outer tie rod on the basis of the actual molding process.

• The Journal of Bigdata
• /
• v.4 no.1
• /
• pp.29-38
• /
• 2019

In this paper, we propose a sales forecasting model that forecasts the sales volume of short sleeves and outerwear according to the temperature change by utilizing accumulated big data from the online shopping mall 'A' over the past five years to increase sales volume and efficient inventory management. The proposed model predicts sales of short sleeves and outerwear according to temperature changes in 2018 by analyzing sales volume of short sleeves and outerwear from 2014 to 2017. Using the proposed sales forecasting model, we compared the sales forecasts of 2018 with the actual sales volume and found that the error rates are ±1.5% and ±8% for short sleeve and outerwear respectively.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.05b
• /
• pp.198-199
• /
• 2002

• 건강소식
• /
• v.37 no.5
• /
• pp.16-17
• /
• 2013

온 열정을 품고, 평생 '한우물'을 판 이에게는 감히 범접할 수 없는 '아우라'가 있다. 이제 40대지만 세계 정상의 발레리나, 한국을 넘어 세계를 대표하는 발레리나 하면, 딱 떠오르는 사람이 '강수진'이다. 전 세계의 발레 무대에서 최고의 극찬과 갈채를 받아온 그녀 마냥 빛나고 화려한 삶을 사는 것처럼 보이지만, 그 이면에는 한 편의 드라마가 있다.

• International Area Studies Review
• /
• v.21 no.2
• /
• pp.97-120
• /
• 2017

This study attempted to examine how Chinese consumers' brand authenticity of Korean cosmetic brands are related to brand loyalty through brand aura. In other words, this study observed how Chinese consumers' brand authenticity, which includes product, employee and corporate authenticity related to Korean cosmetic brands, influence on the consumers' brand loyalty through brand aura. To this end, we surveyed Chinese consumers visiting Korean cosmetic brand shops in department stores, discount stores and large shopping malls in Beijing, Shanghai, Guangzhou in China. A total of 400 surveys were used in the empirical analysis. The results of empirical analysis confirmed that product, employee, and corporate authenticity of Chinese consumers have for Korean cosmetic brands positively influenced on brand aura. Furthermore, results showed that Chinese consumers' brand aura of Korean cosmetic brands had a positive effect on brand loyalty. The results of this study provide implications to help Korean cosmetic companies gain a competitive edge in the Chinese cosmetic market by understanding Chinese consumers' authenticity of their brands and building brand images and using differentiated marketing strategies that can induce brand aura.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.741-749
• /
• 2022

The purpose of this study is to find out what kind of media perception can be experienced by the audience when artificial intelligence technology meets art, where new technologies are invented one after another. Among the artificial intelligence works, I selected works that stand out in relation to perception and investigated what kind of media perception the audience experiences when artificial intelligence technology meets art. By examining the characteristics of machine hallucinations, uncanny, and artificial empathy with the media perception of artificial intelligence art, these perceptions were ultimately identified as aura perception within family resemblance. In the future, artificial intelligence technology will develop further and artists will not stop experimenting with them. It is expected that the works created by artists will expand the audience's perceptual experience while providing new experiences to the audience.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.9
• /
• pp.4171-4177
• /
• 2013

Outer tie rod is lighter than other, but there is the trend item weight and the number is increasing due to vehicle performance improvement. Thus, to improve vehicle fuel efficiency, weight lightening is essential. Therefore, this research performed the finite element analysis to investigate the structural performance of the outer tie rod for an electrical vehicle. This study was performed as the preliminary study for a lightweight design of the outer tie rod. The weight of outer tie rod was optimized by adopting the steel material and applying the trial and error method. The strengths due to durability and buckling should be considered in the structural design of an outer tie rod. Furthermore, the meta model-based optimization was applied to obtain its lightweight design, leading to 9 % weigh reduction.