• Journal of the Korean Chemical Society
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• v.55 no.5
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• pp.846-856
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• 2011

In this study, we analyzed the characteristics of imagery thinking in the processes of generating analogy of seventh grade science-gifted students in terms of the information-processing of imagery. The analyses of the results revealed that science-gifted students' information-processing of imagery in the processes of generating analogy consisted of image generation, image operation, and image representation. The types of imagery used by science-gifted students were classified into perception imagery, memory imagery, and imagination imagery, and there were some differences in the patterns of information-processing of imagery. In the bases of these results, we suggested the information-processing model of imagery by the types of imagery used in generating analogy. The results of this study may provide useful implication to develop effective methods for a strategy of generating analogy emphasizing the interaction between analogy thinking and imagery thinking which promotes imagery thinking of science-gifted students.

• Science of Emotion and Sensibility
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• v.8 no.3
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• pp.177-187
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• 2005

This article examined how the amount of information presented in ad design affect consumer's evaluation on the ad Existing researches have mainly considered external information presented in the ad from the resource principle perspective. This study investigated how internal information processing such as imagery information processing caused by brand names moderates persuasion effects according to the amount of external information through two experiments. The experiments leave us the conclusion that brand names presented in the ads stimulate imagery information processing when surplus cognitive resources do exist and they lead ad recipients' evaluation to positive direction in prestige brand condition and to the contrary to negative direction in non-prestige brand condition. The results contribute to the direction of ad design in that ad needs not contain as muck product-related information as needed in order to increase persuasion effects in prestige brand condition. Rather, it's necessary to leave the room for internal information processing such as imagery information processing by well structured brand equity. On the contrary, non-prestige brand needs to contain explicit product-relevant information to exert a potent influence on a4 persuasion. We hope this study result is helpful for design direction of advertisement in order to heighten persuasion effects toward ad recipients.

• Annual Conference on Human and Language Technology
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• 1997.10a
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• pp.183-187
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• 1997

세금계산서나 영수증등의 형식문서를 처리하기 위해서는 일반문서와는 달리 형식문서에서 인식의 대상이 되는 특정 셀에 대한 추출이 필요하다. 본 논문에서는 정형화된 형식문서에서 원하는 특정 셀의 내용만을 추출하는 방법을 제시하고자 한다. 제안된 방법은 지정된 셀을 이루고 있는 라인을 제거하는 것과, 라인제거시 손상된 문자를 복원하는 과정으로 나뉜다. 우선 라인들의 평균적인 두께를 구한 후 라인을 트레이스(trace)하면서 이 두께 범위내에 있는 라인은 지운다. 트레이스하는 과정에서 두께보다 큰 라인은 문자와 접촉된 것으로 판단하여 이 접촉된 좌표를 저장한 후 미리 정의된 접촉유형을 이용하여 문자의 복원 작업을 수행한다.

• Korean Institute of Interior Design Journal
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• no.19
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• pp.53-58
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• 1999

The goal of this paper is to understand the visual information process and the characteristics of behaviour of the architectural design process using visual protocol analysis through the actual experiment by the architect. The visual protocol analysis is developed on the basis of the theories of the visual information processing model and visual mental image, which can explain visual representation in architectural design process. A protocol study is reported in which the experimental data by architect is analyzed through the protocol analysis method. The whole design process is divided into the stage of 9 tasks which are classified into 18 visual representatiov. The results about visual cognition in cognitive science are reviewed and summarized, and these findings will help understand the architectural design nature.

• International Commerce and Information Review
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• v.3 no.2
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• pp.193-214
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• 2001

본 논문에서는 일반적인 전자상거래 비즈니스 모델을 준용하여 "글로벌 B2B 전자상거래"로서의 사이버무역(Cyber Trade) 내지 전자무역(e-Trade)의 비즈니스 모델에 대한 개념, 유행 및 사례 등을 살펴보고 향후의 발전방향을 검토하였다. 특히 무역거래알선 사이트로 대표될 수 있는 무역 부문의 국내 e-마켓플레이스에 대한 심층적인 사례분석을 통해 고객 중심의 바람직한 사이버무역의 비즈니스 모델은 계약 이전은 물론 계약 이후의 모든 무역업무 처리에 필요한 각종 정보와 서류가 전자적으로 교환이 가능한 이른바 "단절없고 전 무역과정이 유통되는 네트워크(Seamless & Fully Circulated Network)"의 구축을 지향하고 있다는 점을 지적하고 있다. 이와 관련하여 인터넷과 EDI의 통합, 온라인과 오프라인의 통합, 국내와 외국과의 네트워크 통합 등이 매우 중요함을 강조하고 있다.