• Title/Summary/Keyword: 실증 평가

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Structural Relationship Analysis between Tourists' Time Perception, Perceived Satisfaction and Behavioral Intention of Nostalgic Urban Regeneration Tourist Destination (감성적 도시재생관광지 관광자의 시간관과 지각된 만족, 행동의도 간의 구조관계 분석)

  • Lee, Jae-Dal
    • Land and Housing Review
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    • v.13 no.1
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    • pp.23-38
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    • 2022
  • As city tourism has recently been evaluated as a major indicator of urban competitiveness, strengthening the role of cities as tourist destinations has received more attention. However, industrialization and urbanization of many cities lead to population decline, extinction of traditional industries, and deterioration of living environments, weakening urban functions and competitiveness. Thus, it is essential for declining cities to build a measure to restore urban competitiveness by enhancing urban functions. Accordingly, this study focused on socio-cultural urban regeneration by exploring physical spaces for tourism destinations in declining cities. Different from general tourist destinations, tourism destinations of urban regeneration have a temporal perspective covering the past, present, and future. How does the temporal perspective of urban regeneration tourist destinations affect tourists' satisfaction and behavioral intention? In order to address these questions, this study conducts an empirical analysis based on structural equation modeling (SEM) using the sample of tourists who have visited urban regeneration tourism destinations. With SEM, this paper investigates structural relationships across variables by testing the hypothesis established in the proposed research model. The results show that precious memories of the past are the most important factor for tourists to visit urban regeneration tourist destinations. The empirical findings of this study will contribute to the research areas of urban tourism, urban regeneration tourism, and urban regeneration tourism destinations. In addition, this study can provide practical implications to develop socio-cultural contents of urban regeneration areas as tourism resources to establish plans for urban regeneration projects and achieve sustainable development strategies.

Measuring the Economic Use Value of the National Open Access Platform for Accessing Research Papers (국가오픈액세스플랫폼 논문검색시스템의 수요와 경제적 이용가치 측정)

  • Pyo, Soon Hee;Kwon, Nahyun;Lee, Jungyeoun;Moon, Sunung
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.3
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    • pp.313-334
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    • 2022
  • This study examines the economic use value of Discover, an access service of research papers and a subsystem of the National Open Access Platform (AccessON). Based on previous literature on scholarly communications and in-depth interviews with 14 academic and industrial researchers, the service value of Discover was identified as the value of time savings. Administering a survey with 1,313 researchers, the following empirical data required for estimation were obtained: for an average Korean researcher, s/he publishes 2.84 papers per year and takes 30.13 minutes in searching and using one relevant research paper. Discover was found to save 5.64 minutes per paper, saving a total of 225 minutes and KRW 99,384 per researcher per year. Finally, a total economic value of Discover was estimated as KRW 82 billion for the entire 8-year business period. An additional value of KRW 11.3 billion was estimated with the legalization of mandatory deposit of OA research papers. The study demonstrates a sufficient economic value of the national OA platform project, and positive economic impact of the OA legalization, futher offering important domestic data for future research on economic value of scholarly communications.

The Impact of Technology Innovation Competence of Fourth Industrial Revolution Corporations on management Performance (4차 산업혁명기업의 기술혁신역량이 경영성과에 미치는 영향)

  • Yoon, Sun-Jung;Seo, Jong-Hyen
    • Korean small business review
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    • v.43 no.1
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    • pp.51-83
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    • 2021
  • This study empirically examined how the technology innovation competence of the 4th Industrial Revolution Enterprises affects management performance. It also analyzed whether there would be any difference in business performance between the 4th Industrial Revolution Enterprises and the non-4th Industrial Revolution Enterprises. The samples for analysis were analyzed using in-situ data of 2,543 enterprises classified as technical innovation enterprises and the 4th Industrial Revolution Enterprises through Korea Technology Finance Corporation's in-house technical evaluation. Variables for technology innovation competence were analyzed using variables such as the size of manpower of research and development, the level of research and development organizations, the number of intellectual property rights, the ratio of intangible assets, the amount of knowledge properties, the amount of research and development investment, and the intensiveness degree of research and development. In terms of the impact of the 4th Industrial Revolution Enterprises' technology innovation competence on business performance, all factors except for the level of research and development organizations were found to affect business performance, which supported the study hypothesis. In particular, it was confirmed that the amount of knowledge properties has had a relatively greater impact on business performance. In addition, the average comparative analysis between the 4th Industrial Revolution Enterprises and the non-4th Industrial Revolution Enterprises confirmed that the 4th Industrial Revolution Enterprises conducted higher values in the business performance.

The Effect of Presence for Virtual Reality Sports Use Activation on Participation Satisfaction (가상현실 스포츠 이용 활성화를 위한 프레즌스이 참여만족에 미치는 영향)

  • Lee, Seung-Do;Lim, Kwan-Sun
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.79-94
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    • 2020
  • The purpose of this study is to analyze the difference in the effect of presence for the activation of virtual reality sports on participation satisfaction, to suggest continuous screen golf exercise participation, and to provide empirical and academic data for the development of the entire virtual reality sports market. To achieve this purpose, the survey period was from March 13 to May 13, 2020, with five researchers and assistants. The purpose of this study and the questionnaire were fully explained to consumers who experienced screen golf directly, and 247 questionnaires were used as the final valid sample by making a questionnaire with self-administration method. The data processing method was the statistical program Windows SPSS 18.0. First, factor analysis and reliability analysis, second, frequency analysis mean(M) and standard deviation(SD), third, Scheffe analysis among t-test and One-way ANOVA analysis, fourth, correlation analysis between variables and multiple regression analysis were conducted. The results of this study through these methods and procedures are as follows. First, there was a significant difference in participation satisfaction of presence in gender, and participation period of general characteristics. Second, there was a high difference in social presence, social self-reliance, and Ego, which are sub-factors of Presence, in social satisfaction, psychological satisfaction, and physical satisfaction. Third, the sub-factors of Presence, Social Presence, Social Self-Reliance, and Ego, were found to have a high effect on the sub-factors of Participation Satisfaction, Social Satisfaction, and Psychological Satisfaction.

Cash Retention and Firm Value of Entertainment Enterprises (엔터테인먼트 기업의 현금보유가 기업가치에 미치는 영향에 관한 연구)

  • Kim, Nam-Gon;Kim, Jee-Hyun
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.55-70
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    • 2021
  • This study investigates the following important financial questions using entertainment enterprises: 1) how does cash reserve affect a firm's financial value? 2) what factors influence the level of cash retention of a firm? For empirical tests, we use accounting and financial data of entertainment companies listed in the KOSPI and KOSDAQ markets for a long-term time period covering from 2000 to 2018. The main findings of this paper are as follows: First, entertainment companies maintain higher level of cash holdings compared to non-entertainment companies. Second, the cash holdings of entertainment enterprises have positive influence on firms' financial value. Third, among various firm characteristics known for affecting the cash holdings level, leverage and profitability exhibit strong relationships in entertainment enterprises. Entertainment firms with lower leverage and higher profitability tend to reserve more cash inside them. These findings suggest that entertainment companies are highly valued by stock market participants as having prospective opportunities, thus, firms with sufficient cash holdings tend to have higher firm value. In addition, these findings imply that cash in entertainment enterprises functions as a substitute for debts and the cash holdings are less likely driven by agency problems.

Musical Prior Knowledge, Audience Satisfaction and Word-of-Mouth: A Moderated-Mediation Analysis (뮤지컬 관람객의 사전지식이 관람만족 및 구전의향에 미치는 영향 - 트랜스포테이션의 조절된 매개효과를 중심으로 -)

  • Won, Jie Young;Jung, Chang Mo
    • Korean Association of Arts Management
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    • no.54
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    • pp.59-93
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    • 2020
  • The development of digital technology has made consumers more knowledgeable about products than ever before. In this regard, experts have defined consumers in the digital age as knowledge seekers and pointed out that they are proficient in acquiring and sharing product knowledge prior to purchase. For service goods such as musicals, product prior knowledge executes strong effect due to such characteristics as intangibility, inseparabilit y,and heterogeneity. Prior studies in the field of performing arts, including musicals, have revealed that the prior knowledge of the audience has a positive effect on the satisfaction of the audience and WOM(word-of-mouth) intention. However, studies in the marketing field argue that consumers' high prior knowledge may have a negative impact on customer satisfaction and product evaluation depending on conditions, as they are more likely to compare, review, and expect products more closely. Therefore, in this study, we tried to identify under what conditions the musical prior knowledge enhances audience satisfaction and WOM intention. According to the results of previous studies, a mediating effect model was established in which the musical prior knowledge enhances the WOM intention through the mediation of the audience satisfaction. Then, Transportation was introduced as a mediation variable and it was verified whether the level changed the audience satisfaction and WOM intention. The reason for the introduction of the transportation construct reflects the results of previous research that the story is important component of musical. The results showed that the musical prior knowledge has a significant effect on WOM intention through the mediation of audience satisfaction. The moderating effect of transport was also significant on the relationship between musical prior knowledge and audience satisfaction. Lastly, through moderated-mediation analysis, it was confirmed that transportation moderates the mediating effect that prior knowledge affects on the WOM intention through audience satisfaction. Based on the results, we demonstrated that a musical story is fairly important to satisfy audiences with high prior knowledge. This study could contribute to the related filed in that it introduced the transportation construct for the first time, thereby broadening the understanding of the musical audiences in the era of smart consumers.

A study of other backers' social group size and social presence on web-based crowdfunding platforms impacting participation intent (웹기반 크라우드펀딩 플랫폼에서 프로젝트 후원자 사회 집단 크기와 사회적 실재감이 소비자 참여의도에 미치는 영향 연구)

  • Shim, Woo Joo;Lee, Eun-Jung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.397-404
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    • 2021
  • The web-based crowdfunding platform provides small-cap companies the opportunity to reduce financial risks and to reliably produce new products through pre-orders. Meanwhile, crowdfunding projects are also helping companies as a channel to test new products before mass production. Despite these advantages, from the point of view of businesses and consumers, it is true that web-based crowdfunding platforms have limitations in the retail environment. For example, the limited social elements of a web-based platform are somewhat in conflict with the basic characteristics of crowdfunding projects - which inevitably demand high social influences for the success. As such, understanding the mechanisms of social factors of crowdfunding platforms from the consumers' perspective is important. Therefore, in this study, we empirically tested the effect of social factors of crowdfunding platform on consumer participation and evaluation. Based on the Social Influence Theory and Social Presence Theory, we developed a conceptual framework where the social group size and social presence of other backers were the independent variables and the purchaser's intention to participate as the dependent variable. In the results, the size of the social group size and the perceived social presence have a significant positive effect on purchaser's participation intent. In addition, the social presence had a greater influence on the purchaser's intention to participate than the size of the sponsor's social group. We believe that our findings contribute to the extant literature by empirically demonstrating the valid effect of social factors of crowdfunding platforms on consumer evaluations.

Analysis of the Factors Influencing the Management Characteristics of Tech SMEs in Determination of High-growth Firms: Focusing on Fourth Industrial Revolution Related Businesses and General SMEs (기술 중소기업의 경영 특성에 대한 고성장 기업 결정 영향 요인분석: 4차 산업혁명기업과 일반 중소기업을 중심으로)

  • Yoon, Sun-jung;Seo, Jong-hyen
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.157-175
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    • 2021
  • This study categorized 3,214 companies out of the tech firms supported by the Korea Technology Finance Corporation's "technology guarantee scheme" through technology assessment from 2017 to 2019 into Fourth Industrial Revolution-related companies and general SMEs. The impact of the management characteristics of these 1,752 tech firms on the determination of high-growth firms was then empirically analyzed. This study used the OECD(2007) definition to define a "high-growth firm" as "an enterprise with average revenue growth greater than 20% per annum, over a two-year period." As the two sample groups showed non-normal distribution, this study conducted the Mann-Whitney U test, a nonparametric test, to analyze the mean differences and bivariate logistic regression in which the normality assumption is less stringent. The independent variables include fundamental characteristics; a regional dummy; a technological level dummy; and the capabilities of company representatives, human capital, and technological innovation. The corresponding sub-variables are representatives' level of education and experience in the same industry, full-time workers, research personnel, the extent of intellectual property rights, investment in research and development, firm age, total assets, region_metropolitan area, region_central region, technological level_high technology, and technological level_medium technology. As a result, the research hypothesis about representatives' level of experience in the same industry, full-time workers, total assets, and technological level_high technology was supported for the Fourth Industrial Revolution-related companies. For the general SMEs, the research hypothesis about representatives' level of experience in the same industry, research personnel, total assets, and region_metropolitan area was supported.

Effects of Zeolite Application on Yield and Yield Components in Rice (Zeolite 시용에 의한 벼의 증수효과 및 요인해석)

  • Kae, Bong-Myung;Sol, Kwon-Sok;Cho, Chang-Hwan
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.32 no.4
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    • pp.403-408
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    • 1987
  • The milled rice yield of the fertilized Zeolite in the sandy loam as 542 Kg/10a was increased by 11% compared with the check plat as a standard cultivation. Significant positive correlations of that were found between grain yield/plant and panicle/total weight ratio or average weight of panicle, while lower correlations between ratio of riqened grains and grain yield/ plant. But significant negative correlations were found between 1,000-grain weight of rough and 4th. 5th internode/culm length ratio. It was reavealed that there were higher direct effects for ratio of ripened grains and spikelets/panicle affecting grain yield/plant through path analysis among the yield components. Moreover, organic dry matter production at 35 days after heading were heavier by 26% in active leaves, 19% in stem + leaf sheath, and 5% in panicle, respectively. Ratio of settled spikelets on the terminal of primary rachis-branch was 47% to total spikelets, and 37% in half-upper of that, moreover many spikelets settled on the terminal of rachis. Therefore, it was recognized that there were a dominant effect of apical glumous flower by fertilized Zeolite.

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Analysis of Model of Sport for All Participate Behavior with People with Physical Disabilities Applied to the TPB (계획행동이론을 적용한 지체장애인 생활체육 참여행동 모형 분석)

  • Lee, Hyun-Su
    • 한국체육학회지인문사회과학편
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    • v.51 no.2
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    • pp.431-440
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    • 2012
  • The purpose of this study was to positively examine whether people with physical disabilities participation behavior model of sport for all applying the theory of planned behavior was appropriate for explaining the participation behavior of sport for all and to investigate the effects of causality within the variables. For this study, a questionnaire was designed base on the contents of measuring total five sub variables drawn from Lee Hyun Su's(2011) via an expert conference. Through validity and reliability verification, the final questionnaire was developed. For data analysis, used PASW statistics 18.0, this study conducted Cronbach's α analysis and exploratory analysis to verify the questionnaire's validity and reliability. It also used SEM and CFA as well utilizing AMOS Ver. 7.0. The results of this study were shown below. First, according to the result of verifying the appropriateness of this study model, the model for this study was found to be appropriate since its evaluation indexes for the appropriateness of a model, such as Normed χ2, RMR, IFI, TLI, CFI, and RMSEA, satisfied the criteria for acceptance. Second, there was significantly positive (+) effect of behavioral attitudes on behavioral intention, subjective norms on behavioral intention, perceived behavioral control on behavioral intention, behavioral intention on actual behavior, and perceived behavioral control on actual behavior.