• International Area Studies Review
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• v.13 no.3
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• pp.613-636
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• 2009

This paper examines the performance of assessing sponsors and non-sponsors recall and recognition at the 2008 Beijing Olympic Games perceived by Korean and Chinese university students. Using a sample of 1,573 respondents, a survey was administered in Seoul and Beijing before and after Games to compare the recall and recognition that changed between two periods. The findings reveal that the effectiveness of the 2008 Beijing Olympic sponsorship has was lower than we expected. Results were founded that while Samsung(mobile), Coca-cola, McDonald's, and Visa achieved the desired sponsorship marketing effectiveness in Korea. On the other hand, non-sponsors of Nike, Dell, AIG, Samsung(computer) and Hyundai led to obtain the benefit and resulted in increasing consumer confusion as to who is a sponsor. In China, Samsung, Coca-cola, Lenovo, Volkswagen, Visa, and PICC achieved the desired sponsorship marketing effectiveness. On the other hand, Lining, Nokia, KFC, China Merchants Bank had some impact on the effectiveness of a rival brand from an official sponsor's product category. The paper concludes by considering some issues for sponsorship marketers.

• Journal of the Korean association of regional geographers
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• v.10 no.2
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• pp.428-446
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• 2004

This paper is to analyze citizens' consciousness on urban changes during the 1900s in the sectors of economy, politics and socio-culture of large cities in Korea, especially comparing them in Seoul, Daejeon, Daegu, and Kywangju. The items of questionnaire are drawn from theories on each sector of new urbanization of large city in Western countries, that is, that of post-Fordism, of urban governance, of post-modernism, and of sustainable city. Some major findings of this questionnaire analysis are as follows. First, on the change of large cities in general, citizens think that the sectors of spatial structure, and of socio-culture of the cities were changed more than those of urban economy and of urban politics. Secondly, in the sector of urban economy, citizens recognize that the obstructing factors of development, that is, the lack of regional capital and the absence of head-quarter of large firms, which seems to be resulted from uneven regional development in the previous periods were much more serious than others, while acknowledging the importance of high-tech industry. Thirdly, in the sector of urban politics, citizens think that the centralized structure of politics and of political parties was still problematic, while acknowledging the importance of entrepreneur mind of urban governor. Finally, in the sector of urban socio-culture, citizens emphasize the development of telecommunication, the popularization of private automobile and the increasing use of credit card, as three major factors which have exercised major impacts on the development of urban socio-culture.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.1
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• pp.272-277
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• 2010

In respect complication of group, rate of arrearage in domestic bank is composed of various factors. This paper studies focus on estimating the determinants of the rate of arrearage in domestic bank using panel data model. The volume of analysis consist of 3 groups(loaned patterns of enterprise, housekeeping, credit card). Analyzing period be formed over a 54 point(2005. 1~ 2009. 06). In this paper dependent variable setting up rate of arrearage in domestic bank, explanatory(independent) variables composed of the consumer price index, composite stock price index, rate of exchange, the coincident composite index, national housing bonds and employment rate. The result of estimating the rate of arrearage in domestic bank provides empirical evidences of significance positive relationships between the consumer price index However this study provides empirical evidences of significance negative relationships between the coincident composite index and the composite stock price index. The explanatory variables, that is, rate of exchange, national housing bonds and the employment rate are non-significance variables of negative factor. Implication of these findings are discussed for content research and practices.