• 한국생활과학회지
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• 제13권6호
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• pp.967-983
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• 2004

The purpose of this study is to review Hanliu phenomenon, a kind of social and cultural phenomenon, in China and to analyze its effects on the fashion style of new young generation of China. In this study, Hanliu phenomenon means the enthusiasm of Asian people for Korean mass culture including Korean dramas, pop songs, and fashions from late 1990s. This research adopts two kinds of methods for analyzing the phenomenon: qualitative and quantitative research methods. As a qualitative research method, we analyzed it with several sources of documentaries and audio-visual materials: articles from newspapers and magazines, special TV reports, and documentary movie files from Internet. As a quantitative research method, we surveyed approximately 100 female students of Beijing university and asked how they feel Korean culture and fashions. The Hanliu phenomenon led to the popularity of Korean products as well as general culture of Korea. Also, it influenced Chinese young generation so much that Korean fashion has become prevailing. Such influence on the street fashion of Chinese youths can be summarized in three factors as follows: First, Korean entertainers' fashion is widely imitated. For example, H.O.T-like hairstyles, hip-hop styles, large heel shoes with boots-cut pants, and long-curled permanent hairstyles have been on among Chinese youths. Second, the preference for Korean fashion products has highly increased. The number of stores dealing with Korean fashion products has increased. Even the 'Kim Hee Seen,' a fashion brand named after a famous Korean actress, was introduced. Finally, Korean culture and products have widely been imitated in China as much as the increasing popularity of Korean fashion products. This study reveals that Hanliu phenomenon is widespread in China, and Chinese youths are largely affected by the fashion styles of Korean entertainers. Also, Korean fashion products are largely imitated and benchmarked in China. Hanliu phenomenon is a big chance to approach the fashion market of China, the largest buying power in the world. To make inroads into the Chinese fashion market, we suggest that we need to have our own brand and to make the most of culture, stars, and Internet in marketing. Also, we need a well-planned strategy for a success in the Chinese fashion market.

• 한국콘텐츠학회논문지
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• 제9권11호
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• pp.120-129
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• 2009

디지털시대와 영상시대가 도래하면서 DVD 시장의 성장에 힘입어 DVD 플레이어 시장 또한 지속적으로 성장하고 있으며 이의 보급 또한 지속적으로 확대되고 있는 실정이다. 이에 본 연구에서는 영상시대의 주된 소비자라고 할 수 있는 신세대의 니즈를 충족시킬 수 있는 차별화 된 형태의 DVD 플레이어를 디자인하여 제시하였다. 기존의 획일적인 형태의 DVD 플레이어 디자인을 벗어나서 개성이 뚜렷하고 차별화 된 디자인의 DVD 플레이어 형태를 제안하였고, 사용편의성을 극대화하여 사용자 중심 디자인을 제시하였다. 단순하고 직관적인 디자인으로 사용자가 시스템에 대해 쉽게 배우고 활용할 수 있도록 하였다. 제품의 내부와 외부 그리고 하드웨어와 소프트웨어사이에 일관된 연계를 가지도록 해서 사용자가 별도의 학습과정 없이 쉽게 적응할 수 있도록 디자인하였다. 영상세대를 위한 필수적인 제품이라고 할 수 있는 DVD 플레이어 디자인 진행 시 고려해야 하는 여러 가지 항목들을 이해함으로써 향후 영상관련 제품의 디자인 작업에 대한 경쟁력을 확보할 수 있으리라 기대한다.

• 동아시아식생활학회지
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• 제23권5호
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• pp.533-545
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• 2013

A type of Korean traditional cookies, yackwa is composed of ingredients which serve as good medicine to people. Further, it has a priceless value and possibility to be a healthy functional dessert. For this study, we developed variable yackwa, containing red-ginseng powder and green tea powder, in order to target the foreign market as well as to investigate the perception and preference of yackwa. The test sample for the control group, yackwa is made of flour, sugar, baking powder, sesame oil and alcohol. For the experimental group, yackwa contains red-ginseng and green tea powder (3, 6, 9, 12%). The investigation period was May 14th, 2013 and the total number of participants was 100. The investigation applied a consumer survey method by filling out a questionnaire while tasting 9 kinds of yackwa samples. They were used for frequency, one-way ANOVA and Pearson's correlation analysis with SPSS 19.0. In the yackwa perception survey, the result indicated that 52.0% of the customers replied 'Do not know well' and 'Do not know at all' which conveys that the perception of yackwa is very low. In contrast, the perception of the red-ginseng and green tea which are functional ingredients is high and the customers tend to prefer the taste and flavor of green tea than red-ginseng. And they prefer the yackwa containing 3% of red-ginseng and green tea powder compared to other ratio contents in the overall preference, color, taste, flavor, odor, degree of greasiness and texture. When people who have a higher perception of yackwa, they tended to prefer the color of red-ginseng yackwa and dislike the color of green tea yackwa. And the more people prefer the taste of green tea, the higher in overall preference, color, taste, flavor, and odor preference.

• 복식
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• 제24권
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• pp.217-233
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• 1995

The ultimate purpose of this study is to suggest the most effective marketing strategy for the clothing consumer market based on the new generation consumer's clothing selection behavior analysis. In this thesis, it is appempted to make a progress in the new gen-eration consumer's clothing life style types, in clothing purchase behavior analysis among the clothing life style, and also in the marketing strategy for marketers. The subjects selected for the final analysis are 412 the new gerneration women of age 20 thru 34 in seoul and satellite town area. Data were processed the spss package program. As for the analytic method, factor analysis, clustering analysis, XCross-tubulation, F-test with ANOVA, frequency and percentage were applied in the survey. The major findings are as following : life style is classified into four types : The characteristic fashion-directory type(25.7%) ; The reason traditional type(9.0%) ; The sen-sitivity fashion-following type(11.0%) ; The community brand-conscious type(54.3%). 2 Clothing life style types characteristic of the new generation consumer proved that clothing life style types are a significant difference according to the life style, the fashion consciousness and the average monthly spend-ing on clothing. 3. There is an important discrimination according to the clothing life style types in their clothing purchase behavior such as infor-mation usage, clothing choice criterion and brand loyalty. 4. Based on the result of our analysis and the review of literature, the marketing strategy is suggested that characteristic and new design development is efficient way to consumer's purchase need. Therefore apparel industary which pursue an added value must frame marketing strategy on the basis of the target consumer's sensitivity characteristic according to the life style and fashion consciousness.

• 한국게임학회 논문지
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• 제4권1호
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• pp.3-13
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• 2004

정보 기술과 인터넷의 발달은 물리적인 공간이나 시간에 구애받지 않는 온라인 커뮤니티의 등장을 가능하게 하였다. 이러한 온라인 커뮤니티는 개인 및 기업의 의사 결정에 중요한 수단이 되고 있고 목적에 따라 여러 유형으로 나누어진다. 이 유형 중 온라인 게임커뮤니티는 온라인 게임 내에서 제공되는 커뮤니티와 해당 온라인 게임 관련 커뮤니티로 나누어 질 수 있다. 온라인 게임 관련 커뮤니티는 게시판과 이메일을 이용하여 게임 진행, 게임 관련 자료 등의 다양한 정보를 교환하며, 온라인 게임 내에서 제공되는 커뮤니티는 팀 구성, 아이템 거 래, 채팅등의 형태로 구성되고 있다. 이러한 온라인 게임 커뮤니티의 중요성은 날로 부각되고 있으나 온라인 게임 관련 커뮤니티와 게임 내에서 제공되는 커뮤니티는 그 중요성에 비해 차별화되어 있지 않다. 따라서 본 논문에서는 신세대의 취향에 적합하고 한국적인 커뮤니티로 차별화된 커뮤니티를 구축한 싸이월드의 사례를 분석하고 이를 온라인 게임에 적용하는 방안을 연구하였다. 본 논문은 온라인 게임 관련 커뮤니티와 온라인 게임 내에서 차별화된 커뮤니티 요소를 구축하고자하는 업체에게 도움을 줄 수 있다.

• 한국의류학회지
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• 제16권3호
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• pp.233-242
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• 1992

This study primarily concentrates on the Fashion Style of the New Generation which has come into being in 1980 with reference to the contents of the newspaper and magazine in 1950's. . The New Generation has undergone the social and cultural change under the effect of mass communication, mass consumption brought by the economic development, sports boom promoted during the period of Asian Games and Seoul Olympic Games and the adoption of the policy for the autonomous school uniform. In the process of the social and cultural change, they have the common peculiarity such as sensitivity, anthoritarianism and polarity and they have taken an important part in the development of the 'Young Fashion' The characteristics of their fashion styles are divided into three periods as follows; 1. The rising period (1980-1982): The most important pecuriality of the first step can be sum up to the following point. The free fashion style replaced the formal one such as T-shirt or casual wear comes into as a everyday dress. Moreover, many people become interested in the New Fashion which is gradually diversified and high-qualified. As a natural consequence, the lively interest of the people has brought into the appearance and competition of the New Brand in fashion industry 2. The growing period (1983-1986): Mannish Look, so-called 'New Fashion' gained the summit of the fashion and change over conservatively. However, 'Mannish Look' have great effect on the Fashion Style until now on. Specially in Korea, 'Punk Style'and 'Androgynous Look' can be an example among many. 3. The diversifying period (1987-1989): The Fashion Style has developed variously even though the Reactionism takes the lead as the main current of the Korean Fashion. Moreover, it is noticeable that man comes into the stage as a new fashion group and the fashion market begins to dear in various lines of goods with moderate and low prices. These various aspects can be regarded as diversification in the Fashion Style as the needs in the times and society.

• 패션비즈니스
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• 제2권4호
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• pp.69-78
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• 1998

The purpose of this study was to identify the variables which could characteristics the New Young Generation (NYG), to investigate the relationship between level of NYG characteristics and information searching related to underwear purchasing, and the differences level of the NYG characteristics according to demographic variables (sex, grade, major), and examine the casual relationships of demographic variables (sex, place of growing background, parent's education) and level of the NYG characteristics on information searching related to underwear purchasing. The subjects were 723 college students (female = 324, male=398) living in Seoul and Kyuggi were participated in this study. The NYG is limited to person who born after 1970's. The result of this study were as follows; 1. Five factors of New Young Generation oriented characteristics were identified; F.1 'Info-telecommunication(Info-Telecom)'; F.2 'Family and Marriage'; F.3 'Consumption pattern'; FA 'Self-centered (Individualism)'; F.5 Work/Career oriented. 2. The relationship between the NYG characteristics and information search in underwear purchasing were significanted. 3. In demographic variables, gender, grade, and major were partially significant differences. 4. In male students, the result of the casual relationship between demographic variables with NYG characteristics and the level of the NYG in underwear purchasing showed that grade, background of grownplace, level of parent's education were significanted the high level of info-telecom factor associated with higher grade, city-grown, higher level of parent's education. In conclusion, the result showed that the level of NYG characteristics was significant to male students and specially for grade older students. The background of parent's education level was the another important variables to predicting the NYG characteristics. Finally the higher the NYG characteristics, the more information search in underwear purchasing.

• 한국의류학회지
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• 제23권3호
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• pp.447-458
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• 1999

The purpose of this study was to analyze jeans market faced with economic difficulties to provide jean's maker with a large representative data base for jeans marketing strategy. This study surveyed jeans market and analyzed brand awareness. brand image and consumer's seeking image for 700 young adults. The 700 questionnaires were distributed at the five locations(Opkujung Shinchon Munjungdong, Shinrimdong '||'&'||' Suwon) and 656 reliable ones were used for statistical analysis. A. SAS statistical package including frequency table factor analysis. analysis of variance. and Duncan's multiple range test was used. The results are as follows : 1. Brand awareness involves "brand recall" based on asking a person to name recalled first and "brand rcognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levis" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image the result showed that "Vov" was best represented for sophisticated '||'&'||' trendy brand images "Storm" for characteristics brand image "Jambangee" for reasonable price '||'&'||' comfortable brand images and "Levis" for classic '||'&'||' design/color brand images. 3. As a result of factor analysis on consumer's seeking image six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated , active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables and preferred design. 4 Many young adults favored following design details ; low waist relaxed thigh with straight leg and long length up to the end of shoes. Also they preferred basic pocket to cargo pocket and simple logo accessories to metal ones.simple logo accessories to metal ones.

• 한국축산식품학회지
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• 제31권2호
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• pp.232-240
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• 2011

본 연구는 한국인이 선호하는 신규 자연 치즈 개발에 목적을 두고 수리미를 이용하여 한국인에게는 비교적 온화한 치즈인 아펜젤러 치즈(Appenzeller cheese)를 제조하되 선행실험을 통해 얻은 적정 첨가량인 1.0%의 수리미 첨가가 이 치즈의 전반적인 품질 변화와 소비자 기호도, 조직도, 색도의 변화에 미치는 영향을 조사하였다. 본 연구의 치즈단백질 분해도는 숙성기간이 경과함에 따라 대조구와 첨가구에서 모두 증가함을 확인할 수 있었고 수리미 첨가 치즈에서 유의적으로 다소 높게 나타났다. 일반성분은 수리미 첨가구가 조지방 함량과 수분 함량이 높게 나타났으나, 유의적 차이는 크지 않았다. 이상의 결과를 종합하면 수리미 1.0%의 첨가가 치즈 제조상의 특성이나 품질변화에는 큰 영향을 미치지 않고 제품상의 유리한 요소들이 많음이 검토되었다. 다만 수리미 첨가로 치즈의 숙성이 촉진되었고 이로 인한 제품에서의 다소의 쓴맛이 나타났으나, 숙성기간을 1-2개월로 단축함으로써 신세대와 웰빙 추구 소비자를 위한 새로운 개념의 어육 수리미 치즈의 제품 개발이 가능할 것으로 기대되었다.

• 가정과삶의질연구
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• 제22권6호
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• pp.155-164
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• 2004

The purpose of this study is to discover similarities and dissimilarities in life style and other factors for housing choices between two generations living in same household. It will provide knowledge that is helpful in understanding the two generations and develop marketing strategies for houses as a commodity that accommodates the life style of both generations. The data of this study were collected from October to November 2003, using a structured, self-report questionnaire that contains questions on 40 dimensions of life style and 33 items on housing choices. The original respondents consisted of 307 university students and their parents living in Seoul. The ages of the younger generation were limited from ぉ to 29. The final participants in this study included 224 sets of university students and their parents, that is, about 448 respondents. Frequency, percentage, factor analysis, paired t-test and means were used for data analysis. The results show that the life style may be divided into nine sub-types. There were generational differences in If-oriented lifestyle, Conservative lifestyle, As- service self-expression lifestyle, Pragmatic lifestyle, Convenience lifestyle, Self-development lifestyle, and Leisure-oriented lifestyle. Especially in the categories of Convenience lifestyle, If-oriented lifestyle and Positive Self-expression lifestyle, the younger generation ranked higher than their parents. The most important factors in housing choice may be divided into eight sub-categories. Among them are economic factors, housing amenities, housing design, distance from parents and children, social and environmental qualifies, and distance from work place and school. The two generations differed over the importance of the factors. The younger generation particularly valued the factors of distance from parents and children, housing amenities, housing design.