• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.245-252
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• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2004.06a
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• pp.29-34
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• 2004

본 연구에서는 Mobile Commerce(M-커머스) 사이트의 신뢰도에 영향을 미치는 요인들을 거래안전성, 기업이미지, 검색기능성 그리고 결제편의성으로 분류하여 관련 연구들을 통해 검증된 요인들을 추출하였다. 그리고 M-커머스 사이트의 현재 또는 잠재 고객들을 대상으로 직접 설문조사를 통해 M-커머스 사이트의 신뢰도에 영향을 미치는 요인을 식별해냄으로써 고객과의 신뢰형성을 위해 최우선적으로 고려해야 할 방향을 제시하고 M-커머스의 활성화에 기여하고자 한다.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.685-696
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• 2014

Recently many companies build interfirms cooperation based on their trust. These typology of partnerships play important roles for good results especially for joint product development. Therefore the purpose of this article is to investigate the role of interfirms communication in B2B market. We also investigate interfirms communication affecting the result of new product performance through two relationship factors(trust, conflict) in B2B market. Data were gathered from respondents who work in industrial buying center. Major findings of this study are summarized as follows: First, communication has positive effects on trust but negative effects on conflict. Second, trust is shown to have positive effects on cooperation and new product performance. However, conflict is shown to have negative effects on cooperation and new product performance. As a result, interfirms communication derives new product performance. In conclusion, this study means that we tried to investigate the human relationship in B2B market.

• International Area Studies Review
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• v.13 no.2
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• pp.687-711
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• 2009

This research was conducted to explore the factors that cause medical tourists' dissatisfaction, and find ways to solve the tourists' problems by researching on the relationship between the service recovery and the failure of medical services. Also, the research has put more emphasis on establishing marketing strategies that enable Japanese medical tourists to actively visit Korea, and finding out the effects that the medical tourists satisfaction and trust have on their behavioral intentions, recommendations, and positive feedbacks. The summary of the research analysis results as follows. First, the service recovery after the service failure has positive influences on the medical tourist's satisfaction. Second, the service recovery has proven its positive influences on the tourists' trusts and behavioral intentions. Third, the satisfaction of the service recovery has built the mutual trust between the tourists' and the medical center, and this has positive influences on the customer's behavioral intentions. Finally, the research was conducted to analyze the moderating effects on the relationship between the service recovery and the recovery satisfaction. It was found that the medical service failure recognition type has proven no moderating effects.

• Informatization Policy
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• v.19 no.2
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• pp.3-20
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• 2012

This study examines the trend and issues of sociological studies of social network service(SNS). For this purpose, the studies were classified into three types. The first type of study concerns spatial characteristics of SNS. It deals with the impact of such SNS usage on individual attitudes and behaviors. The second type of the study focuses on the formation process of interrelationship among users. It is based on sociological concepts such as trust and social capital. The last type of study emphasizes the impact of SNS on society. The study includes the issues of social movement and political participation. In the future study of SNS, more diverse sociological subjects, such as social integration, exclusion, public welfare, and affective support need to be dealt with.

• Nuclear industry
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• v.8 no.7 s.65
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• pp.4-5
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• 1988

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.468-478
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• 2012

It is essential to have a trust with customer, especially in the airline context which provide the best service and movement to particular destinations. However, previous researches were performed only within restricted variables regarding this topic. Thus the purpose of this research was to investigate the relationship among trust's antecedents, trust and loyalty. A convenience sample of 298 travelers from airline customers was surveyed and 286 usable questionnaires were analyzed. According to the literature review, trust's antecedents were divided into the following variables: 'competence', 'benevolence' and 'problem solving ability'. Trust objects were divided into 'company trust' and 'front line service employee(FLSE) trust' accordingly. The findings of the study are as follows. First, company trust's antecedents which are 'competence', 'benevolence' and 'problem solving ability' yielded positive effects on company trust. Specifically, 'competence' has the strongest influence among variables. Second, as far as FLSE trust's antecedents are concerned, only 'competence' and 'problem solving ability' have positive effects on FLSE trust. Third, both company trust and FLSE trust influenced each other. Lastly, both company trust and FLSE trust have positive effects on loyalty.

• Korean Journal of Culture and Social Issue
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• v.23 no.1
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• pp.75-96
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• 2017

The present research investigated the psychological nature of low levels of trust in Korean society and the role of family expansionism, a cultural psychological factor, in this phenomenon. Specifically, we examined the possibility that Koreans' distrust toward social system is, at least partially, due to high standards for trust, which might be closely related to Koreans' cultural characteristic of family expansionism. In Study 1, the relations between levels of family expansionism, trust standards, and actual levels of trust for parents, judiciary, and politicians were examined among 540 Korean adults. In Study 2, we manipulated levels of family expansionism to examine its effect on trust standards. Results showed that trust standards were higher for politicians than parents. Participants' trust standards for politics were unrealistically high, especially on the responsibility factor. Actual levels of trust for judiciary and politicians were low when the trust standards for these targets relative to trust standards for parents were high. Moreover, the trust standards and levels of trust for judiciary and politicians (relative to those for parents) were positively correlated to levels of family expansionism. In other words, higher levels of family expansionism were linked to higher trust standards and levels of distrust for judiciary and politicians. In addition, Study 2 results showed that trust standards became high when family expansionism was induced. Unlike previous studies which focused on causes of low levels of trust while assuming that Korean society itself is a low trust society, the present research investigated the underlying mechanism behind the seemingly low trust in Korean society.

• Journal of Korea Multimedia Society
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• v.9 no.3
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• pp.342-352
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• 2006

Nowadays, Computing environment is changing to ubiquitous. In such ubiquitous computing environments, entities expect to access resources and services at any time from anywhere. Therefore, tile wily how to establish trust relationship among previously unknown devices or resources is needed under such environments. In this paper, we firstly review a model to delegate the trust to communicating entities in ubiquitous environment and its security problems(e.g., malicious right-delegation and revocation of right-delegation). Then, we design a new model for secure delegation over communication entities which is based on two-party signature scheme, and implement it.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.3
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• pp.87-101
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• 2014

The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.