• Journal of Distribution Research
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• v.13 no.1
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• pp.61-77
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• 2008

This study proposes new fashion brand evaluation criteria. In developing the criteria, we emphasize the following considerations: first, the object of the evaluation should be the brand rather than the products or store second, the "new" brand should be the "new" brand from the consumer's perspective finally, only fashion brands available in department store are included to examine the relationship between evaluation criteria and consumers' relationship quality perception with a department store. Our data analysis of an online survey panel sample of 537 female consumers produced six new fashion brand evaluation criteria: merchandise power, in-store communication, brand/company image, salesperson, VMD, and assortment variety. New fashion brand evaluation criteria factors include both brand attributes and store attributes. Brand-related evaluation criteria are merchandise power, assortment variety, and brand/company images, whereas store-related criteria are VMD, salesperson, and in-store communication. The associations among brand evaluation criteria, brand attitudes, and the consumers' relationship quality with department store were tested by regression analysis.

• The Magazine for Energy Service Companies
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• s.45
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• pp.22-23
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• 2007

삼성에버랜드(주)(박노빈 사장)는 지난 2월 15일, 에너지사업부문에 대한 신규브랜드 '에너빅스(ENERVIX)' 선포식을 갖고 새 출발에 나섰다. '에너빅스'는 '인간과 환경중심의 에너지 솔루션을 제공하는 전문가'를 뜻하며 에너지전문 브랜드로서의 위상을 강화해나갈 예정이다. 에너지사업팀 황건희 상무를 만나 앞으로의 에너지사업 계획에 대해 들어 봤다.

• The Korean Journal of Franchise Management
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• v.3 no.2
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• pp.55-78
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• 2012

The purpose of this study is to devise successful strategies for launching of new brands in franchise companies based on cases of 'Gamarogangjung' of Masedarin Inc. The results of case analysis shaw following successful strategies. First, Masedarin Inc. has used its core competence; Masedarin Inc., which managed chicken franchises for many years, launched the new brand, 'Gamarogangjung' based on its differentiated technologies and infrastructure. Second, the brand, 'Gamarogangjung' has used market oriented strategy actively; the brand has reflected customers' needs to its adminstration immediately by understanding and sharing of customers' needs at the corporate level. Third, Masedarin Inc. has differentiated a business model from other companies; by using 'take out' purchasing system instead of 'delivery to doors' or 'purchasing by visiting', the company has saved huge management cost. Fourth, Masedarin Inc. developed a new kind of business which is differentiated from existing chicken franchise brands or take-out restaurants. Fifth, Masedarin Inc. has appealed its sincerity to franchisees; its business information session, which explains about the business openly without exaggeration, has drawn a high rate of franchise agreement. Sixth, Masedarin Inc. changed its way of thinking about conditions of a location for member stores. The company has selected 'A' level locations for their member stores which enables 'quick sales at small profits' while other take-out stores are usually located at 'B' level location. Lastly, Masedarin Inc. has given thorough instructions to the staff of member stores. And immediately after opening of the stores, franchisees were able to operate the stores comfortably because the company educated the staff repeatedly over a long period to make them master skills before the opening of the store.

• Knowledge Management Research
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• v.21 no.3
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• pp.215-228
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• 2020

This study introduces the case of a company that newly jumped into the competitive cosmetics market with a brand concept developed through big data analysis. Skin Reverse Lab, which possesses anti-aging material technology, launched a new brand in the skincare cosmetics market. Using a big data analysis program called Luminoso, SNS data was analyzed in four areas, which were consumer attitudes toward overall cosmetics, skincare products, competitors, and consumers' experiences of product use. The age groups and competitors were analyzed through the emotional analysis technique including context, which is the strength of Luminoso, and insights on consumers were derived through the related word analysis and word cloud techniques. Based on the analysis results, Logically Skin have won various awards in famous magazines and apps, and have been recognized as products that meet global trend standards. Besides, it has entered six countries including the United States and Hong Kong. The Logically Skin case is a case in which a new company entered the market with a new brand by deriving consumer insights only from external data, and it is significant as a case of applying AI-based sentiment analysis.

• The Magazine for Energy Service Companies
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• s.26
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• pp.26-27
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• 2004

당장 눈앞의 이익보다는 롯데기공이라는 기업의 브랜드 가치제고를 위하여 홍보에 주력하고 있습니다. 신규수요가 줄고 노후보일러 개체수요가 늘고 있는 현황에서 개별난방 뿐만 아니라 최적의 에너지시스템을 구축해주는 ESCO가 될 겁니다.

• 베이커리
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• no.10 s.351
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• pp.50-51
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• 1997

• 베이커리
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• no.3 s.344
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• pp.75-80
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• 1997

• Archives of design research
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• v.13
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• pp.139-150
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• 1996

This study is to develop brand renovation identities for kolon mode and 5 other brands: Arthur dixon, Arpeggio, Manstar, Just, Bella. Since those brands have their own identities for about 10 to 20 years, new images have to be made very carefully based on the examination of old identities whether they fit their concepts. lifestyle of their consumers, fasion trends and so on. The typical way of adopting a renovation identity for a existing brand is to consider a transition part which never needs to be considered for a new brand.

• KAPE Magazine
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• s.189
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• pp.12-13
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• 2012

지난 4월 23일 개최된 우수 축산물브랜드 인증위원회에서 '2012 우수 축산물브랜드 인증 평가기준'이 확정되었다. 올해에는 기존의 한우, 육우, 돼지, 육계 축종과 신규로 계란이 포함되었다. 평가기준은 품질관리, 브랜드관리, 위생 안전성의 3개 품목, 한우와 육우는 기타가 포함된 4개 부문으로 나누어 이루어지게 된다. 이에 본 정보지에서는 금년도 주요 변경 내용 및 일정을 소개 하고자 한다.

• Feed Journal
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• v.4 no.6 s.34
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• pp.116-123
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• 2006

돼지고기 생산은 소비자의 구매 욕구에 따라야 하는데, 국민소득 증대와 건강에 대한 관심고조로 고품질 안전 돈육 생산의 필요성이 그 어느 때보다 절실히 요구되는 시점이다. 이런 시대적 요청에 따라 정부에서도 품질이 고급화된 돼지고기를 생산하기 위한 방안으로 브랜드돈육 육성에 박차를 가하고 있다. 2005년에는 농림부와 농협중앙회가 주관한 제 3회 우수 축산물 브랜드 경진대회를 개최한 바 있고, 2005년에는 『소비자 문제를 연구하는 시민의 모임』이 농림부로부터 우수 축산물브랜드 인증기관으로 승인 받아 한우 13개소, 돼지 12개소 브랜드 생산업체를 인증하였고, 2006년에는 닭이 신규로 추가되어 3개 축종에 대해 브랜드 인증사업이 진행 중에 있다. 금후에도 브랜드 인증과 관련된 사업은 정부나 소비자단체에서 지속적으로 추진될 것으로 전망되므로 양돈 생산농가와 업체에서는 브랜드 돈육을 생산할 수 있는 노력을 꾸준히 실천해야 할 것으로 생각된다. 브랜드 돈육 생산은 종돈, 사료, 사양기술 등을 통일하고 돼지고기의 품질을 높이며, 돈육을 소비자의 식탁까지 안전하게 유통시키고, 브랜드관리에 최선을 다하는 체계화된 일련의 사업이라 할 수 있다. 이런 시점에서 돼지고기 품질 고급화 생산을 위한 사양기술 방안에 대하여 살펴볼까 한다.