• Journal of Broadcast Engineering
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• v.17 no.2
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• pp.295-304
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• 2012

IPTV current service change from a TV IPTV service providing digital broadcast, one- way VOD service, terrestrial broadcast to a web IPTV service,which is using wireless networks which is also used by interactive digital broadcasting However, IPTV, is being currently serviced, causes a lot of interaction with viewers because of inconvenience of using and has problems that users do not have enough content type to access. Additionally, there is also a problem that adding contents cover a large part of screen. To solve these problems, the thing that adding QR code to IPTV screen being recognized by Smartphone. In this way, we can provide the idea how to access to interaction information and also provide to clients an easy way creating and accessing to the contents by developing an editor that can insert QR code to video.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.157-170
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• 2022

Purpose - The purpose of this study is to understand the motivating factors of Chinese audience who watch the interactive drama, and suggest the effects of audience' motivation on viewing flow, satisfaction, and loyalty. Design/methodology/approach - To achieve the purpose of the study, a questionnaire survey on the Internet was conducted from September 26, 2021 to October 14, 2021, and data from 332 Chinese respondents were collected. Findings - Findings of this study are 1) audience motivation of watching the interactive drama is composed of 6 factors including the pursuit of entertainment and information, curiosity, interaction, sense of control and indirect experience; 2) the pursuit of entertainment and information, interaction and indirect experience have positive effects on viewing flow; 3) all six factors of audience motivation have positive effects on audience satisfaction; 4) four motivating factors including the pursuit of entertainment, curiosity, interaction and indirect experience have positive effects on audience loyalty. 5) viewing flow and audience satisfaction respectively has some partial mediating effects on the relationship between audience motivation and audience loyalty. Research implications or Originality - Results of this study suggest that in order to increase audience loyalty to interactive dramas, in addition to fulfilling the pursuit of entertainment, which is the basic motive for watching any drama, it is important to fulfill motivating factors related to the unique characteristics of interactive dramas such as curiosity, interaction, and indirect experience. In order for these motivating factors to lead to audience loyalty, it is more effective when viewing flow and audience satisfaction are accompanied.