• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1303-1312
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• 2018

The study analyzed the evaluation of the advertisement effect by the score and the method of the advertisement comments in ad evaluation in online site, 'TVCF'. The results are as follows. First, Internet viral advertisement showed higher number of ad comments and higher evaluation of advertisement effect than cable broadcasting advertisement. Second, the results of analysis of the difference of advertisement evaluation according to ad types and digital user characteristics showed that women are more positive than men toward both cable broadcasting and internet viral advertisement.

• Journal of Broadcast Engineering
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• v.26 no.5
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• pp.621-642
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• 2021

In this paper, the subjective video quality assessment of the content quality was to examine by the assessors about the three content quality of HD, Up-scaling UHD, 4K UHD Native that is currently broadcasted. The comparative assessment was conducted using three types of TV sets, 55, 65, 75 inches, at a distance of 2.5 meters which is the distance of watching TV in general households. Among the participants who took part in the video quality evaluating experiment and the questionnaire survey, the answering data of the final 169 persons were adopted after removing the data of 4 persons who answered inadequately in the evaluation of the video quality. The effects of gender, preference of program genre, size of TV sets were analyzed statistically using SPSS 25.0 analysis package. In addition to these, the objective video quality assessment through the measuring instrument was performed, and compared with the results of subjective video quality assessment.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.931-938
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• 2018

D-CATV VOD service provides various contents such as drama and movie with high quality regardless of time and place. As the usage time of the VOD service increases, the viewing time of real-time terrestrial broadcasting is shortened. As the demand for VOD service is high and the number of digital users is increasing, the VOD market is rapidly growing. Therefore this study investigates the age and gender analysis of digital cable TV users and analyzed the usage patterns and audience cases of users. VOD service has been shown to be used by many users for the first time through remote control and free coupons. Non-users of VOD service did not use it because of charge and did not feel the necessity, but some non-users did not recognize the free VOD service.