• Title/Summary/Keyword: 시청시간 분포

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Prediction of a hit drama with a pattern analysis on early viewing ratings (초기 시청시간 패턴 분석을 통한 대흥행 드라마 예측)

  • Nam, Kihwan;Seong, Nohyoon
    • Journal of Intelligence and Information Systems
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    • v.24 no.4
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    • pp.33-49
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    • 2018
  • The impact of TV Drama success on TV Rating and the channel promotion effectiveness is very high. The cultural and business impact has been also demonstrated through the Korean Wave. Therefore, the early prediction of the blockbuster success of TV Drama is very important from the strategic perspective of the media industry. Previous studies have tried to predict the audience ratings and success of drama based on various methods. However, most of the studies have made simple predictions using intuitive methods such as the main actor and time zone. These studies have limitations in predicting. In this study, we propose a model for predicting the popularity of drama by analyzing the customer's viewing pattern based on various theories. This is not only a theoretical contribution but also has a contribution from the practical point of view that can be used in actual broadcasting companies. In this study, we collected data of 280 TV mini-series dramas, broadcasted over the terrestrial channels for 10 years from 2003 to 2012. From the data, we selected the most highly ranked and the least highly ranked 45 TV drama and analyzed the viewing patterns of them by 11-step. The various assumptions and conditions for modeling are based on existing studies, or by the opinions of actual broadcasters and by data mining techniques. Then, we developed a prediction model by measuring the viewing-time distance (difference) using Euclidean and Correlation method, which is termed in our study similarity (the sum of distance). Through the similarity measure, we predicted the success of dramas from the viewer's initial viewing-time pattern distribution using 1~5 episodes. In order to confirm that the model is shaken according to the measurement method, various distance measurement methods were applied and the model was checked for its dryness. And when the model was established, we could make a more predictive model using a grid search. Furthermore, we classified the viewers who had watched TV drama more than 70% of the total airtime as the "passionate viewer" when a new drama is broadcasted. Then we compared the drama's passionate viewer percentage the most highly ranked and the least highly ranked dramas. So that we can determine the possibility of blockbuster TV mini-series. We find that the initial viewing-time pattern is the key factor for the prediction of blockbuster dramas. From our model, block-buster dramas were correctly classified with the 75.47% accuracy with the initial viewing-time pattern analysis. This paper shows high prediction rate while suggesting audience rating method different from existing ones. Currently, broadcasters rely heavily on some famous actors called so-called star systems, so they are in more severe competition than ever due to rising production costs of broadcasting programs, long-term recession, aggressive investment in comprehensive programming channels and large corporations. Everyone is in a financially difficult situation. The basic revenue model of these broadcasters is advertising, and the execution of advertising is based on audience rating as a basic index. In the drama, there is uncertainty in the drama market that it is difficult to forecast the demand due to the nature of the commodity, while the drama market has a high financial contribution in the success of various contents of the broadcasting company. Therefore, to minimize the risk of failure. Thus, by analyzing the distribution of the first-time viewing time, it can be a practical help to establish a response strategy (organization/ marketing/story change, etc.) of the related company. Also, in this paper, we found that the behavior of the audience is crucial to the success of the program. In this paper, we define TV viewing as a measure of how enthusiastically watching TV is watched. We can predict the success of the program successfully by calculating the loyalty of the customer with the hot blood. This way of calculating loyalty can also be used to calculate loyalty to various platforms. It can also be used for marketing programs such as highlights, script previews, making movies, characters, games, and other marketing projects.

An Estimation of Regression Equation for Temporal Distribution of Design Rainfall Using Variable Selection Method (변수선택 방법을 이용한 설계강우량 시간분포 회귀식의 산정)

  • Lee, Sung Ho;Lee, Jae Joon;Park, Jin Hee;Rhee, Dong Sop
    • Proceedings of the Korea Water Resources Association Conference
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    • 2018.05a
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    • pp.169-169
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    • 2018
  • 국내에서는 유량자료의 부족으로 수공구조물을 설계하기 위한 기초자료로서 설계강우량을 활용하고 있다. 따라서 설계강우량의 산정 및 시간분포가 중요한 요인으로 작용하고 있으며, 국내에서는 설계강우량 시간분포를 위한 방법으로 Huff의 4분위 방법을 사용하는 것이 일반적이다. 실무에서는 확률강우량도 개선 및 보완연구(Ministry of Land, Transport and Maritime Affairs, 2011)에서 제시한 관측소별 Huff의 무차원 누가우량 백분율을 이용하여 Huff의 4분위 방법 중 3분위의 자료를 이용하여 시간분포 회귀식을 산정하고 있으며, 회귀식의 차수는 전반적으로 결정계수가 높은 6차식을 사용하고 있다. 회귀식의 경우 고차식으로 갈수록 결정계수가 높아지는 것은 당연하지만 4차 이상의 회귀식에서는 결정계수의 차이가 미미하므로 6차식을 사용하는 것이 합리적이라고 할 수 없다. 따라서 본 연구에서는 통계적 유의수준에 기초하여 Huff 4분위 방법의 시간분포 회귀식에 대한 유의성 검정을 실시하여 회귀계수에 대한 통계적 검증을 실시하고 변수선택 방법인 전방선택법(Forward Selection)을 이용하여 유의하지 않은 회귀계수들을 제외하면서 가장 좋은 변수들로 구성된 간결한 설계강우량 시간분포 회귀식을 산정하고자 한다. 또한 산정된 회귀식과 기존 확률강우량도 개선 및 보완연구(Ministry of Land, Transport and Maritime Affairs, 2011)에서 제시한 회귀식과 비교하여 변수선택 방법인 전방 선택법(Forward Selection)을 이용하여 산정된 회귀식의 적합성을 검증하고자 한다.

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Making flood forecast map for coastal city : Yeosu city (연안지역에 위치한 도시의 침수예상도 작성 : 여수시를 대상으로)

  • Park, Kyu Jin;Han, Jin Gu;Jun, Hwan Don
    • Proceedings of the Korea Water Resources Association Conference
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    • 2019.05a
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    • pp.289-289
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    • 2019
  • 연안지역의 침수예상도 작성은 풍수해저감종합계획 수립 시 진행되었으며. 풍수해저감종합계획을 통해 상습적으로 침수가 발생하는 구역에 대한 조사 결과 및 침수피해 이력 등을 알 수 있다. 본 연구에서는 침수 발생 원인을 하천, 강 등의 범람에 의한 외수침수, 유역 내 관로의 문제에 의해 발생하는 내수침수, 조위 상승, 해수의 역류 등에 의한 해수침수로 구분하였다. 대상 지역인 여수시 여수시청 인근 지역은 남해와 인접하고 있어 조위에 의한 영향을 받기 때문에, 유역 내 관로와 함께 해수 내수 복합원인에 의한 침수피해가 발생한다. 침수가 발생했을 때의 피해 발생 범위를 가시적으로 나타내기 위해 침수예상도를 작성하며, 이는 XP-SWMM을 통해 작성할 수 있다. XP-SWMM에 입력하는 자료는 강우재현기간에 따른 조위(해일고), 강우지속기간에 따른 강우분포 자료 등을 입력한다. 강우자료는 실강우 자료를 사용하는 경우 많은 시나리오를 반영하는데 한계가 있기 때문에 Huff 3분위 분포시킨 자료를 사용하였다. 또한, 침수가 발생하는 지역의 강우지속시간 및 강우량에 의한 침수위를 산정하여 재해상황 대응 기준표를 작성하였다. 본 연구에서는 강우재현기간 100년에 따른 재해상황 대응 기준표 작성과 강우재현기간 10년-강우지속기간 60분-50mm, 110mm을 기준으로 침수예상도를 작성하였다. 본 연구를 통해 여수시청 인근(학동지구 및 도원지구)에 대한 침수예상도를 얻어낼 수 있으며, 침수예상도를 응용한 기대효과가 있을 것으로 판단된다. 침수예상도를 통해 침수 발생 범위를 예측하여 이를 고려한 침수 시 대피경로 작성, 침수 피해를 저감하기 위한 구조적 대책 수립 방안마련 등에 응용이 가능하며, 여수지역을 제외한 연안도시 지역에도 적용하여 연안도시 침수특성분석 연구에 기여할 수 있을 것이다. 본 연구에서는 침수모의 조건을 한정하여 1개의 시나리오만을 고려했지만, 강우재현기간 및 강우지속시간 등을 보정하여 다양한 시나리오에 대한 분석이 가능하므로, 연안도시 재해 발생 시 대응 및 기준표 작성에 실질적인 기여가 가능할 것으로 판단된다.

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An Analysis of Learning Effects using Mobile Sequence Game (모바일 수열 게임을 이용한 학습 효과 분석)

  • Jeon, JaeHong;Lee, HwaMin;Hong, Min
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.11a
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    • pp.1088-1091
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    • 2011
  • 최근 대중화된 무선 유비쿼터스 환경으로 출퇴근, 점심시간, 여가 시간 등 자투리 시간을 활용하여 소셜 네트워크, 게임, 동영상 시청, 쇼핑, 학습, 필요한 정보 등 다양한 콘텐츠들을 모바일기기를 이용하여 즐기는 사용자가 급증하고 있다. 본 논문은 모바일 환경에서의 수열 문제 풀이에 대한 학습 효과를 검증하기 위해 여러 종류의 수열 문제들로 구성된 기능성 게임을 아이폰과 안드로이드 기반으로 설계 및 구현하였다. 또한 저장된 수열 게임 이용자의 기록 데이터베이스 내용을 대상으로 사용자들의 분포와 이에 따른 학습 효과를 분석하였다.

Measurement of Emotional Transition Using Physiological Signals of Audiences (관객의 생체신호 분석을 통한 감성 변화)

  • Kim, Wan-Suk;Ham, Jun-Seok;Sohn, Choong-Yeon;Yun, Jae-Sun;Lim, Chan;Ko, Il-Ju
    • The Journal of the Korea Contents Association
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    • v.10 no.8
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    • pp.168-176
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    • 2010
  • Audience observing visual media with care experience lots of emotional transition according to characteristics of media. Enjoy, sadness, surprising, etc, a variety of emotional state of audiences is often arranged by James Russell's 'A circumplex model of affect' utilized on psychology. Especially, in various emotions, 'Uncanny' mentioned by Sigmund Freud is represented a sharp medium existing in a crack of clearly emotional conception. Uncanny phenomenon is an emotional state of changing from unpleasant to pleasant on an audience observing visual media is been aware of immoral media generally, therefore, because this is a positive state on a social taboo, we need to analyze with a scientific analysis clearly. Therefore, this study will organize James Russell's 'A circumplex model of affect' and uncanny phenomenon, will be progressed to establish a hypothesis about a state of uncanny on audiences observing visual media and analyze results of the physiological signals experiment based on ECG(Electronic Cardiogram), GSR(Galvanic Skin Response) signals with distribution, distance, and moving time in a circumplex model of affect.

Fatigue Evaluation Method for 3D Video based on Characteristics of Depth Map (깊이 영상의 시공간적 특성 분석을 통한 3차원 영상의 피로도 측정)

  • Choi, Jae-Seob;Kim, Dong-Hyun;Sohn, Kwang-Hoon
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2009.11a
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    • pp.77-80
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    • 2009
  • 3차원 영상 처리 기술과 3차원 디스플레이의 발전은 3차원 영상 시장의 빠른 발전을 가져왔고 차세대 방송 기술로 큰 관심을 받고 있다. 하지만 3차원 영상은 시청할 때 눈의 피로, 어지럼증과 같은 현상이 일어날 수 있으며, 왜곡된 3차원 영상이 인체에 해로운 영향을 미칠 수도 있다. 이는 3차원 영상 산업의 활성화를 위해서 가장 시급히 해결되어야 할 문제이다. 현재 3차원 디스플레이는 스테레오 방식과 함께 1view 1depth 다시점 방식이 개발되었다. 특히 1view 1depth 다시점 디스플레이에서 깊이 영상의 공간적/시간적으로 복잡한 정도는 피로감을 일으키는 주요 요소이며 이는 1view 1depth 영상을 통해 직접 연구할 수 있다. 본 논문에서는 1view 1depth 디스플레이에서 주관적인 피로도와 큰 상관도를 가지는 깊이 영상의 특성 측정 방법을 제안한다. 1view 1depth 디스플레이에서 view 영상은 양호한 화질을 가정하였으며 피로감에 큰 영향을 미치는 깊이 영상 정보만 사용하여 공간적, 시간적인 특성을 분석한다. 공간적 복잡도는 각 프레임에 대하여 깊이 영상 내 화소 값의 분산 값을 취하여 공간적으로 깊이 값의 분포와 구조의 복잡한 정도를 측정하고, 시간적 복잡도는 연속적인 프레임에 대하여 동일한 화소위치에서 화소 값 차이의 분산 값을 사용한다. 또한 공간적/시간적 평균값의 측정하여 피로감에 영향을 주는 요인으로 사용하였다. 결과적으로 측정한 값들을 바탕으로 주관적인 피로도 평가와 유사성을 가지도록 모델링하여 3차원 영상의 피로도를 예측한다.

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Consideration of the Correlation between Declining Academic Ability and COVID-19 - through Analysis of National Level Academic Achievement (국가수준 학업성취도 분석을 통한 학력 저하와 코로나19와의 상관관계에 대한 고찰)

  • Saesoon Lee;Jin-Woo Park
    • Journal of Science Education
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    • v.47 no.3
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    • pp.251-262
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    • 2023
  • In this study, we examine other factors that may contribute to the decline in students' academic performance and educational attainment. Many media reports, as well as previous studies, have suggested that virtual learning is the main reason for the decline in students' academic performance. However, the 2020 National Student Achievement Survey, which was conducted in conjunction with the COVID-19 Distance Learning Environment Student Survey, showed that students were highly satisfied with distance learning (70-80%), and the analysis of the National Assessment of Educational Achievement showed that students' academic performance had already been declining year by year since 2017, with a general downward curve. For further confirmation, we analyzed the performance of high school students on mock exams and found that their performance was not normally distributed, but rather a right-skewed U-shaped distribution with a shrinking number of medians and severe polarization. We found that this phenomenon is not simply because of the mode or quality of the virtual classroom, but to a variety of factors, including environmental influences such as care and management at home, changes in investment in private education, increased time spent on online devices while taking virtual classes at the bottom, and increased time spent watching online content, games, and videos that are not related to learning.

Exploring Opinions on University Online Classes During the COVID-19 Pandemic Through Twitter Opinion Mining (트위터 오피니언 마이닝을 통한 코로나19 기간 대학 비대면 수업에 대한 의견 고찰)

  • Kim, Donghun;Jiang, Ting;Zhu, Yongjun
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.4
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    • pp.5-22
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    • 2021
  • This study aimed to understand how people perceive the transition from offline to online classes at universities during the COVID-19 pandemic. To achieve the goal, we collected tweets related to online classes on Twitter and performed sentiment and time series topic analysis. We have the following findings. First, through the sentiment analysis, we found that there were more negative than positive opinions overall, but negative opinions had gradually decreased over time. Through exploring the monthly distribution of sentiment scores of tweets, we found that sentiment scores during the semesters were more widespread than the ones during the vacations. Therefore, more diverse emotions and opinions were showed during the semesters. Second, through time series topic analysis, we identified five main topics of positive tweets that include class environment and equipment, positive emotions, places of taking online classes, language class, and tests and assignments. The four main topics of negative tweets include time (class & break time), tests and assignments, negative emotions, and class environment and equipment. In addition, we examined the trends of public opinions on online classes by investigating the changes in topic composition over time through checking the proportions of representative keywords in each topic. Different from the existing studies of understanding public opinions on online classes, this study attempted to understand the overall opinions from tweet data using sentiment and time series topic analysis. The results of the study can be used to improve the quality of online classes in universities and help universities and instructors to design and offer better online classes.

Time Series Analysis on Outcomes of Tuberculosis Control and Prevention Program between Small Areas in Korea - with Patient Registry Data of 234 City.County.District Public Health Centers - (소규모 지역간 결핵관리사업 성과에 대한 시계열분석 - 전국 234개 시.군.구 보건소의 환자등록자료를 중심으로 -)

  • Kim, Chun-Bae;Choe, Heon;Shin, Kye-Chul;Park, Jong-Ku;Ham, Soo-Keun;Kim, Eun-Mi
    • Tuberculosis and Respiratory Diseases
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    • v.48 no.6
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    • pp.837-852
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    • 2000
  • Backgrounds : Today, tuberculosis cannot only be cured medically, but also controlled by public health. Despite the overall worldwide decline in tuberculosis, the disease continues to be a significant problem among developing countries and in the slums of large cities in some industrialized countries. Particularly, this communicable disease has come into the public health spotlight because of its resurgence in the 1990's. our country has been operating the Korean National Tuberculosis Control Program since 1962, focusing around public health centers. Therefore, this study aims to compare the effectiveness of tuberculosis control activities, one of the major public health activities in Korea, by producing indexes, such as the yearly registration rate per 100,000 population and treatment compliance of tuberculosis on in small areas (communities). Methods : This work was accomplished by constructing a time-series analytic model using data from "1980~2000: the Yearly Statistical Report" with patient registry data of 234 City. County. District public health centers and by identifying the factors influencing the tuberculosis indexes. Results : The trends of pulmonary tuberculosis positive point prevalence and pulmonary tuberculosis negative point prevalence on X-ray screening have declined steadily, beginning in 1981 and continuing to 1998 by region (city, county, district). Although the tuberculosis mortality rate steadily shows a declining trend by year and region, but Korea still ranks first among 29 OECD countries in 1998, with a tuberculosis mortality rate of 7.1 per 100,000 persons, according to the time-series analysis for fatal diseases. Conclusion : The results of the study will form the fundamental basis of future regional health care planning and the Korean Tuberculosis Surveillance System on 2000. Since the implementation of local autonomy through the Local Health Act of 1995, it has now become vita1 for each city, county, district public health centers to determine its own priorities for relevant health care management, including budget allocation and program goals.

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