• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.45-52
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• 2020

In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal, 372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.139-152
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• 2008

Most marketing practitioners prospect that the beauty industry, which consists of various services and product related to the beauty, will be one of major industries in future. Thus they have been paying more attention to dramatic changes of the beauty industry. Furthermore they have been trying to differentiate their services and products from existing ones because of the tough competition in the market. For scientific marketing of the beauty services and beauty products, the beauty should be able to be measured. However marketing practitioners have no actual method to measure the beauty. In this study, we tried to find the beauty dimensions which are necessary to measure the beauty, based on Langmeyer and Shank(1994)'s study. We collected a total 258 samples as data through survey on university students, and explored the beauty dimension related to human attractiveness, and derived the implications for measuring the beauty. Based on the quantitative analysis, we derived the 4 beauty dimensions related to human attractiveness. The two of them were the inner beauty dimensions(energetic personality and thoughtful personality) whereas the others were the outer beauty dimensions(appearance and style). Additionally we analyzed if the variables, which are gender, perceived social value of beauty, and appearance satisfaction, affect on respondents' beauty perception. The empirical results showed that the beauty perception in the derived beauty dimensions is affected by the perceived social value of beauty and the appearance satisfaction: 1)The both of the inner beauty and the outer beauty are evaluated more positively when the appearance satisfaction is higher, 2)The outer beauty is evaluated more positively than the inner beauty when the perceived social value of beauty is higher.

• 한국신재생에너지학회:학술대회논문집
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• 2007.06a
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• pp.747-752
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• 2007

경제적 측면에서 본다면 에너지는 생산과 소비에서 매우 큰 비중을 차지함과 동시에 다른 유형의 상품과 대체 가능성이 높지 않다는 점에 그 중요성이 있다. 에너지시장에 대한 정부개입의 필요성은 자원의 고갈전망이 제시되고 두 차례 석유위기가 발발한 1970년대부터 등장하기 시작하였다. 이러한 일련의 인식변화는 에너지부문에 대해 다양한 형태의 정부개입이 시작되는 계기가 되었다. 에너지시스템에서 발견되는 이러한 일련의 시장실패는 정부개입의 정당성을 확고하게 하는 동시에 정책 운영 자체를 복잡하고 어렵하게 하는 요인이 되고 있다. 에너지정책의 운용이 어려운 이유는 에너지부문에서 발생하는 외부효과가 한 종류가 아니라는 점이다. 신재생에너지의 장점과 매력은 이처럼 복잡한 시장실패를 근본적으로 해결할 수 있다는 잠재력에 있다. 하지만 개발노력이 본격화 된지 30년이 넘었음에도 불구하고 2001년 현재 신재생에너지가 IEA 국가의 TPES에서 차지하는 비중은 5.53%에 불과하다. 다양한 장점에도 불구하고 신재생에너지 기술의 개발과 보급이 저조한 가장 큰 이유는 현재의 에너지시장 상황에서 기술의 경제성이 확보되지 않기 때문이다. 신재생에너지의 장점에 대한 강조와 개발의 필요성은 더 이상 정책의 핵심주제가 아니다. 현 시점에서 정책운영의 가장 큰 이슈는 기술개발과 보급에 대한 중장기적인 전략의 수립, 이른바 '정책의 효율성' 이다. 본 논문은 신재생에너지의 이용 전반에 걸쳐 등장하는 다양한 지속가능성 이슈를 살펴보고 국내 여건에 부합하는 기술개발 및 보급방안을 제시하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.29-39
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• 2018

Recently, In traditional markets, visitors are declining. The reason is the growth of large stores and Internet shopping malls. The government continues to support and policy to revitalize traditional markets. Government support has been focused on the selective attributes of traditional markets. However, the purchase intention of users in traditional markets is lowered. The reason is that it is in the hygiene of the traditional market. This study analyzed whether the optional attributes of traditional markets and service quality increase the intention of visit, In addition, the users of the traditional market analyzed the hygiene factor as an important factor in the intention of the visit. The results of the analysis is First, convenience, accessibility, transparency, attractiveness, and economic feasibility of selective attributes of traditional markets were analyzed to affect the intention to visit. Second, the merchant efficiency, the display efficiency, the product efficiency, and the transaction efficiency of the service quality of the traditional market influence on the visit intention. However, facility efficiency was not found to have any effect. Third, merchant hygiene factors, facility hygiene factors, and commodity hygiene factors were found to affect the intention to visit. These traditional market hygiene factors were analyzed to control the intention to visit. Therefore, it can be said that the hygiene factor of the traditional market plays a role in raising the intention of visiting the traditional market in activating the traditional market. The conclusion is that merchants and support groups should be prioritized in order to revitalize traditional markets. The importance of environmental hygiene is introduced and implications for research results are suggested.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.389-397
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• 2014

Studies on switching intention have been one of the most interesting topics. In this paper we investigate empirically the factors influencing the mobile communication service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effects that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'handset subsidy' are examined. We analyze the model by Multiple Group Structural Equation Model. This proves that 'habit', 'present service satisfaction', and 'alternative attractiveness' give direct effects to 'switching intention'. And 'habit' and 'alternative attractiveness' give the indirect effects to 'switching intention' through 'present service satisfaction'. In addition, 'handset subsidy' has the moderating effects between 'switching intention' and 'habit'.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.269-278
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• 2022

Recently, the travel and lodging industries have been suffering from the spread of COVID-19. But Airbnb recovered its profits with a differentiated strategy. This study identified the characteristics of Airbnb and examined their effects on customer's revisit intention in the Airbnb context. Perceived value, trust about Airbnb, and social norms were considered as the key factors of revisit intention. In addition, the effects of relative attractiveness, brand identification, and enjoyment on perceived value and trust about Airbnb were examined. The proposed research model was tested based on 285 consumers who had Airbnb experience more than twice. The analysis results showed that relative attractiveness, brand identification, and enjoyment had a significant influence on perceived value and trust. Perceived value had a significant influence on revisit intention. However, trust about Airbnb and social norms did not significantly affect revisit intention. Moreover, ths analysis results found no significant moderating effect of share of wallet. Based on the results of this study, Airbnb would establish effective marketing and operation strategies by understanding the formation mechanism of consumer's revisit intention toward Airbnb.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.75-86
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• 2018

This study analyzed the relationship between re-applications and the degree of re-applications under the assumption of a complex interaction between the location strategy and the internal capacity of a nursing home. The results of the study are as follows. First, although the relative influence on re-use is greater in hospital internal capacity (${\beta}=0.303$) than in hospital location strategy (${\beta}=0.313$) both factors have a statistically significant effect on the degree of re-use. Second, the importance of location strategy was found to be more important for rehabilitation-enhanced nursing hospitals than for general care (${\beta}=0.43$). It is suggested that detailed preparations should be made based on factors such as location marketability, traffic infrastructure, building sales, and medical concentration. Third, internal hospital capacity did not show any adjustment effects due to hospital type, and it was confirmed that both were important factors for general care and rehabilitation-enhanced hospitals.

• Electronics and Telecommunications Trends
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• v.30 no.2
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• pp.14-21
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• 2015

나날이 빨라지는 기술혁신의 시대에 새로운 경제 성장동력을 확보하기 위해서는 미래 유망기술을 선제적으로 포착하고 연구개발을 통해 해당 기술의 주도권을 확보하는 것이 필수적이다. 이를 위해서는 사회, 시장, 산업, 기술 등 다양한 요소를 고려해 미래에 유망할 것으로 기대되는 기술개발 영역을 발굴하는 체계적이고 합리적인 방법론이 요구된다. 본 연구에서는 ICT 융합기술의 발전 방향성, 인문사회적 미래변화 양상, 기술이 탄생되고 소비되는 산업과 시장의 특성 변화 등을 통합적으로 고려해 미래 유망기술을 분석하고 전망하는 방법론으로써 TCM(Tech-Contour Map)을 제안한다. TCM 방법론을 매력도와 생존력이라는 관점에서 미래기술이 가진 특성을 분석해 향후 기술의 진화양상을 전망한다.

• Vending industry
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• v.10 no.2 s.31
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• pp.32-36
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• 2011

"어떤 제품을 만들 것이냐?" 이는 영역의 다양성을 특징으로 하는 자판기 분야의 영원한 화두이다. 기발하고 독창적인 자판기의 제품화로 새로운 시장창출을 이룩해 낼 수 있다는 점이 자판기 사업의 최대 매력이다. 자판기 관련기술의 발달은 아이디어가 기발하면 어떤 품목이라도 상품화가 가능하게 만들었다. 하지만 '무엇이든' 만들 수 있다고 '아무거나' 만들 수 없다. 필히 자판기로서의 효용 가치와 대중적 소구력을 충족시킬 수 있어야 한다. 그렇지 않고 무리수를 두었다간 한때 화제만 불러일으키는 자판기로 단명하기 쉽다. 국내에서는 과거보다 아이디어 지향적인 자판기들이 상품화되는 것이 크게 줄었다. 대중적인 시장을 창출하기 쉽지 않다는 리스크 요인이 발목을 잡았기 때문이다. 최근 들어 아이디어 지향적인 자판기들은 해외에서 많이 상품화되고 있다. 아이디어도 기발하고 사업성까지 충족하는 아이템들도 적지 않다. 무한상상! 불가능이 없는 자판기 사업의 장점을 보여주는 이색적인 해외자판기들을 엄선했다. 이 자판기들이 무기력하게 가라앉아 있는 국내 자판기 산업의 개발열기를 불사르는 계기가 되길!

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.129-130
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• 2013

오늘날 음악축제는 시장규모가 점점 커져가는 추세를 보이고 있으며, 다양한 장르의 축제가 계속적으로 생겨나고 있다. 이를 위해 시장형성이나 경쟁력 강화를 위한 방안의 일환으로 방문자개발을 위한 연구가 요구된다. 첫째 선행연구에서 제시한 품질평가 모형을 중심으로 음악축제의 핵심속성으로 관람객의 관람가치, 축제 매력성의 2가지 요인을 추가적으로 도출하여 반영하였다. 둘?, 몰입 후 행동에 대한 태도변화를 검증하기 위하여 몰입도 뿐만 아니라 몰입과정의 태도에 대한 관련상품 구매의도를 변수로 정의하였다. 본 연구를 위하여 음악축제 경험자 205명을 대상으로 실증분석을 실시하였다. 본 결과를 통해 공연기획사가 성공적으로 공연을 기획하기 위한 전략을 제시할 수 있다.