• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.2
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• pp.145-157
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• 2017

This study aimed to investigate the relationship between values orientation and fashion image orientation with a focus on the new senior generation. The study conducted data analysis by using the SPSS 17.0 program for the final 397 copies excluding incomplete questionnaires. The results of this study are as follows. First, values orientation was drawn as the four factors of social orientation, dependent orientation, family-like orientation, and individual orientation. The fashion image orientation was compartmentalized as three factors: urban image, individual image, and feminine image. Second, social orientation had a significant effect on feminine image as shown in Photo 1, while only individual orientation exerted a significant influence on individual image (Photo 2). Social orientation and family-like orientation respectively exercised a significant influence on individual image and feminine image, and feminine image (Photo 3). Third, the four groups did not show a significant difference in the relationship with the sub-elements of fashion image orientation. It appeared that all four groups were felt as a complex image in which modern, feminine, and individual images were mixed. Fourth, the four groups showed a significant difference in the unusual, elegant, refined, youthful, feminine, and modern images among the factors of fashion image orientation.

• Fashion & Textile Research Journal
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• v.17 no.4
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• pp.604-612
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• 2015

This study investigates preferred bicycle wear designs that can satisfy active senior consumers. A survey was conducted on 50-60's women who periodically rode bicycles. The results indicated a preference for slim designs and red colors. Jacket designs preferences were for a tight fit for size tolerance, stand collar style, and elastic band details for cuff styles. Pants design preferences were for a whole band waist belt type with a tight fit style such as leggings in pants silhouette, zipper details on the side line and ankle length. They also preferred styles with pads attached to underpants in the pad style and the part of the back waist in the pocket position. The survey showed four kinds of jacket design drawings on an ordinal scale rating. Results indicated a preference for set-in variation jackets with the red and gray color combination. Finally, we demonstrated bicycle wear design suggestions. The jacket applied different armhole line colors connected to the sleeve to make the waist slimmer; in addition, stretchable material helped improve armpit part functionality.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.302-311
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• 2017

The purpose of this study is to develop an aesthetic and functional bicycle wear for new senior women in their 50s and 60s. We developed bicycle wear that is friendly to bicycling posture and reflects the preference of new senior women. Both the expert group and the subject group evaluated the appearance, completeness of clothing and motion functionality. The results are as followed: First, in the evaluation result of the expert group regarding the appearance and completeness of clothing, high scores are given to design, materials, color scheme, the trends suitability as well as the appearance with regard to clothing fitness. Second, in the results of the evaluation of the appearance and movement functionality targeting the subject groups, movement functionality was rated higher than appearance. In the case of the appearance evaluation, adhesion of both jacket and pants was rated very highly, which is considered to come from the elasticity of the material. In the functionality evaluation, what were pointed out as inconvenient details in the prior studies were found to be all improved and the sleeves and armpit parts were rated highly. Therefore, the pattern design and the usage of the materials suggested in this study were found to be very suitable in the movement on the ride of bicycle.

• Journal of the Korean Society of Costume
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• v.64 no.3
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• pp.142-154
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• 2014

The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.440-446
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• 2015

This study identified active senior women's wearing and the purchase situation of bicycle wear to develop functional bicycle wear that can satisfy active senior consumers. The survey was conducted for women in their fifties and sixties who ride bicycles on a regular basis. A total of 119 questionnaires were used for data analysis excluding incompletely replied questionnaires. Data was analyzed by descriptive analysis, frequency analysis and cross analysis. The results are as follows. First, 50's individuals represented 60% of this survey who continuously rodebicycles for 5 years or more. The purpose of riding bicycle was exercise, leisure and club activities. Second, they wore bicycle wear while riding due to activity, functionality and safety. There is also a requirement to manufacture comfortable bicycle wear easy to put on and take off and for old people. Third, considering the purchase situation of bicycle wear, the respondents had difficulties buying bicycle wear due to price. It is necessary to have bicycle wear at a reasonable price. Fourth, the most necessary functionsforbicycle wear materials were ventilation and durability. A major function needed for future developmentwill bethermoregulation.

• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.25-37
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• 2020

This study investigates the clothing purchase behavior of active seniors in their 50s and 60s. Differences of clothing purchase behaviors were examined according to gender and the group classified by shopping orientation. Data were collected from September 2 to September 9, 2019 using a professional internet research panel; subsequently, 246 sets of useful data were analyzed by descriptive statistics, factor analysis, reliability analysis, t-test, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. The results of this study were as follows. First, there were significant differences in clothing purchase behavior of purchase frequency, purchase item, purchase price, and purchase channel according to gender; therefore marketers need plan different merchandising and retailing strategies between man's wear and woman's wear. Second. the result of cluster analysis by shopping orientation showed that active seniors were categorized into four groups including 'active shopping pursuit', 'economic/pleasure pursuit', 'convenience/brand pursuit', and 'passive shopping pursuit'. Third, there were significant differences in demographic variables such as gender and occupation according to four categorized groups. In addition, the significant differences of clothing purchase behaviors were verified according to four groups. 'Active shopping pursuit' group was shown to make the best use of offline channels and online channels in information research and product purchase.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.63-74
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• 2017

This study aims to contribute to the development of male incontinence underwear with an anti-aging effect that meets customer requirements by examining the types, sorts, sizes and specifications of male incontinence underwear currently sold on the market. The results of an analysis of a total of eight commercial products are as follows. 1) Among the samples, six types of incontinence underwear were of a pull-on style like regular underwear; two types were of a pad insertion style. With respect to the underwear design, four (50%) types of incontinence underwear were brief style. The rest were drawers (3, 37.5%). Only one was of a trunk (12.5%) style. 2) With respect to size, the percentage of Size 3 was 50%, followed by Size 4 (50%). Most of the size of the underwear uses hip measurement whereas Japanese products (3, 37.5 %) use waist circumference. 3) With respect to the materials of the incontinence underwear, natural fibers such as cotton were mostly used and a polyurethane or polyester was mixed to enhance the wearing sensation and stretchability of the underwear. Finally, for the structure of the pad area, a napping finish was the largest (3, 37.5%), single knit 2(25%), twill weave 2(25%), and rib weave 1.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.289-306
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• 2021

The study aims to define the Korean Wave as global attention to Korea's unique culture and consider the specificity of traditional Korean fashion images in Korean Wave content. The research method of this study is a case study through literature research. In order to collect Korean Wave content on YouTube, 24 channels with the highest number of views were selected from among content uploaded from 2018 to the present through keyword search, and up to two channels with high views showing traditional Korean fashion images. As a result of selecting the analysis target, 41 Korean Wave videos and 368 costumes were selected and analyzed based on fashion style elements, including item, color, detail, motif, styling, silhouette, and accessory. As a result of the study, music, broadcast, fashion, and other content were found in the Korean Wave content fields in which Korean fashion style appeared, and the characteristics of each field were derived. Music content was characterized by fashion style excluding stereotypes about traditional Korean costume, broadcast and fashion content was characterized by fashion style inherited from traditional costume, and other content was characterized by symbolic fashion style of traditional culture. This study is meaningful in revealing the formative characteristics of traditional Korean design elements recently shared online through the study of Korean traditional fashion images in Korean Wave content.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.85-96
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• 2022

The MZ Generation likes watching YouTube videos produced by senior influencers despite the big age gap. In addition, the final goal of collaborative YouTube videos between senior influencers and brands is to increase sales. Accordingly, this study examined this interesting phenomenon and aimed to provide useful insights for creating YouTube videos targeting the MZ generation. This study was divided into two parts. Study 1 explored the viewers' perceived benefits by looking at the YouTube video comments of a senior fashion influencer, and then classified the perceived benefits into informational, psychological, and hedonic benefits. Study 2 analyzed the relationships among the viewers' perceived benefits (informational, psychological, hedonic benefits), attitude toward a brand, and behavior intention. Study 2 found that only informational benefits, among the three perceived benefits, enhanced attitudes toward a brand, thereby affecting behavior intention. Based on the results of two sub-studies, this study highlights the importance of informational benefits to maximize the marketing effects employing the collaborative YouTube videos of senior influencers and brands.

• Journal of Fashion Business
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• v.26 no.5
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• pp.135-152
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• 2022

This study aimed to evaluate the user experience of hearable devices for seniors and suggest possible development directions. A literature review, case study, and in-depth interviews were conducted. Based on the literature review, convenience, accessibility, transmissibility, wearability, aesthetics, and interest were determined as the user experience factors of hearable devices. Then, in-depth interviews were conducted with 12 participants aged 60 or older regarding four devices. Participants tried four different types of wireless earphones which were selected based on a case study: open-type, kernel-type, neckband-type, and earring-type. Regarding convenience, the participants preferred to carry small devices and regarding accessibility, participants responded positively for most product types. For transmissibility and wearability, there were differences depending on whether devices were put on correctly, but the participants preferred products that did not wholly block external sounds. For aesthetics, participants preferred small and cutting-edge designs. Interest was noticeable among those who had not used the devices before, and for stability, the neckband-type was the most preferred. Based on the results we suggest designing small cutting-edge designs and button-type assist devices, not blocking the external sound, providing a participation program, simplifying device functions, and establishing a method that can be combined with and stored in clothes and a delivery method that can signal danger.