• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.367-368
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• 2015

스포츠 분야에 과학기술이 적용되면서 3D 영상, 빅 데이터, 스마트폰/패드, 웨어러블 기기 등이 활용되고 운동 역학, 스포츠 측정기술 등과 결합되어 경기력 향상, 체력 증진, 건강, 재미, 즐거움을 더해주는 다양한 스포츠 용품들이 출시되고 있는 추세이다. 본 연구는 국내 스포츠산업의 경쟁력을 향상시키기 위해 해외에서 출시되거나 적용되고 있는 스포츠 용품들을 조사하여 이를 통해 유망기술의 특징을 분석하고 반영하고자 한다.

• Journal of the Korean Applied Science and Technology
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• v.40 no.1
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• pp.24-34
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• 2023

This study sought to explore the online consumption propensity of sports goods by generation of the productive population and to provide basic data to predict the future consumption market by segmenting online consumers in the sports 4.0 market. Therefore, this survey was conducted on those who consumed sports goods among the generation-specific groups (Generation Y and above, Z) of the productive population, and a total of 478 people's data were applied to the final analysis. Data processing was conducted with SPSS statistics (ver.21.0), frequency analysis, exploratory factor analysis, correlation analysis of re-examination reliability, reliability analysis, and decision tree analysis. According to the online consumption propensity of sports goods by generation of the productive population, there is a high probability of being classified as Generation Z group if the factors of leisure, joy, and environment are high. In addition, the classification accuracy of such a model was 69.7%.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.243-244
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• 2013

본 연구의 목적은 온라인 스포츠용품 이용고객들을 대상으로 사회적 실재감, 웹사이트 명성, 상호작용성과 고객신뢰, 관계몰입 및 고객충성도와의 구조적관계를 규명하는 것이다. 이러한 연구목적을 달성하기 위하여 P, U광역시 및 K도에 소재한 5개 대학에서 편의표본추출법을 이용하여 최종 458명을 유효 표본으로 선정하였으며 본 연구의 자료로 이용하였다. 본 연구에서는 SPSS WIN 14.0 통계 패키지와 AMOS 7.0프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 확인적 요인분석, 구조방정식 모형분석을 실시하였다. 본 연구에서 얻은 결론은 다음과 같다. 첫째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 고객신뢰에 유의한 영향을 미친 것으로 나타났다. 둘째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 유의한 영향을 미친 것으로 나타났다. 셋째, 고객신뢰는 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다. 넷째, 관계몰입은 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다.

• Journal of the KSME
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• v.43 no.7
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• pp.70-73
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• 2003

이 글에서는 골프용품의 소재 및 그 형태의 발전상황을 살펴봄으로써 기계공학을 전공한 엔지니어가 국내 골프용품 산업을 키워 나아가지 위해 기여할 수 있는 부분들을 검토해 보고자 한다.

• Journal of the Korea Safety Management & Science
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• v.11 no.1
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• pp.35-41
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• 2009

대부분의 사람들은 의식하지 못하지만 세상은 오른손잡이 중심으로 이뤄져 있기 때문에 왼손잡이가 일상적으로 겪는 불편은 상상외로 많다. 우리가 일상에서 많이 사용하는 연장, 주방기구, 사무용품, 가전제품, 가구, 의류, 악기, 의료기기, 스포츠용품, 공공시설 등 이들 대부분이 오른손잡이에게 맞춰져 있어 왼손잡이들은 자신들의 왼팔을 비틀어서 사용하거나 주손이 아닌 오른손으로 부자연스런 자세로 사용할 수밖에 없다. 이에 따라 왼손잡이는 일상생활에 있어서의 상당한 불편을 느낄 뿐만 아니라 작업 능률의 저하, 재해나 상해를 입을 가능성이 높아질 수 있다. 본 연구는 무작위로 선정된 피설문자에 대한 설문 조사를 통하여 손잡이(handedness)와 관련된 통계수치를 제공하고 왼손잡이인 경우 왼손잡이로서 일상생활에서의 불편함, 작업능률의 저하여부, 오른손잡이 전용제품을 사용하여 상해를 입은 경험 등에 대해 조사하였다. 또한 왼손잡이도 편리하게 사용할 수 있으면 하는 제품이나 공공시설 등에 대한 이들의 주관적인 견해에 대해서도 조사하였다. 이를 토대로 왼손잡이를 위한 공구, 주방용품, 문구용품, 스포츠용품, 사무용품 등에 대하여 현재 적용되어 있는 상품에 대한 고찰과 향후 적용 가능 상품 및 공공시설에 대해 제안하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2187-2197
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• 2013

The purpose of this study is to investigate the influence of guarantee advertising by three sports stars (Jisung Park, Doori Cha, and Tahwan Park) working for famous sport brand names such as Nike, Adidas, and Fila on the intention of purchasing. In the study, total 240 people of all ages but those who are under twenty are chosen to conduct a survey. The results of investigation is the followings. First, with the respect of gender and age there are statistically meaningful differences between sports stars' guarantee advertising and consumers' intention of purchasing sporting goods that result from demographical elements. Second, how the guarantee advertising of sports stars have an influence on consumer's intention of purchasing products results in the three sports stars in a different way. As for Jisung Park, the result represents that his athlete characteristics such as expertise, creditability and similarity have to do with consumers' intention of purchasing goods most. Third, as for Doori Cha, the result identifies that his creditability and similarity plays an important role for the consumers' intention of purchasing. Forth, as for Tahwan Park, similarity has some meaningful influence on the sport consumer's intention of purchasing. The fact that similarity plays an important role in common for the consumers' intention of purchasing is noteworthy to the researchers relating to the advertisement area.

• Rubber Technology
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• v.3 no.2
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• pp.172-178
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• 2002

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.94-102
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• 2016

The purpose of this study was to investigate the effect of corporate association of sports equipment companies on brand trust, and brand loyalty. The subjects were college student and 400 data were collected and 385 of them were chosen as for final data analysis. Data analysis were conducted using frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and structural equation modeling with SPSS 22.0 and AMOS 22.0. Based on the above study method and procedures, the results of the study are summarized as follows: First, corporate ability association and corporate social responsibility association had a positive effect on brand trust. Second, brand trust had a positive effect on brand loyalty.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.43-49
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• 2019

The purpose of this study is to estimate the expenditure determinants of the leisure goods consumption market. In order to achieve the research purpose, 6597 samples of household trend survey data were used. Tobit model was applied to estimate expenditure determinants. As a result of analysis, expenditure determinants for sporting goods were influenced by marital status, education level, age, number of households, housing ownership and income level. The variables influencing spending on leisure items such as mountain climbing, fishing and hunting items were influenced by gender, marital status, education level, age, number of households, housing ownership and income level. The analysis results can be used as policy data for the establishment of leisure culture. The National Statistical Office's household trend survey is a yearly survey through a nationwide survey, but despite the fact that it is reliable data, it is not possible to apply various variables such as psychological characteristics to estimate consumer expenditure determinants more concretely. Has a limit of.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.217-234
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• 2018

In this study, big data analysis was conducted for domestic and international sports goods brands. Text Mining, TF-IDF, Opinion Mining, interestity graph were conducted through the social matrix program Textom and the fashion data analysis platform MISP. In order to examine the recent recognition of sports brands, the period of study is limited to 1 year from January 1, 2017 to December 31, 2017. As a result of analysis, first, we could confirm the products representing each brand. Second, I could confirm the marketing that represents each brand. Third, the common words extracted from each brand were identified. Fourth, the emotions of positive and negative of each brand were confirmed.