• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.17-32
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• 2021

This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.245-256
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• 2013

The purpose of this study was to investigate the success factors of sports marketing companies in Korea. Four sport marketing companies were selected as research targets. Also, several data were collected through the books, articles, related literatures, and internet. In addiction, three in-depth interviews were conducted for the qualitative study. The results of this study was as follows. First, some sports marketing companies had been successful in business with big fund. Second, they used choice and focus strategies. Third, they had strategic and careful plans, and their own know-how for the blue ocean markets. Finally, they had expanded its business market by developing various strategies through the media.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.411-422
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• 2013

The purpose of this study is to analyze the impact of food corporations'sponsorship activities on Brand Images and Purchase Intension in professional sport industry in Korea. To accomplish the purpose, SPSS 18.0 Ver., had been conducted with 263 actual returned questionnaires. After the relevant literature reviews and analysis statistic data, three outcomes were deducted, those are, first, sponsorship factors for food corporations in professional sport industry significantly influenced on brand image. Second, Sponsorship factors for food corporations in professional sport industry significantly influenced on the purchase intension. Third, brand image of food corporation in professional sport industry significantly influenced on purchase intention. With this study, undiscovered several marketing strategies of food corporations with professional sport of Korea for their future marketing strategies could be discussed and proposed.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.341-349
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• 2018

This study aimed to investigate the tendency of nationalism and globalization of Korean by analyzing their emotions in sport phase. The SNS comments of newspaper articles on 2016 Brazil Olympics were selected and used to analyze types of nationalism with its emotional texts. The results were as followings; First, the words which showed nationalistic tendency represented each sport phase. Second, Korean showed strong resistant nationalism when their historical background was stimulated by the situation. Third, the most dominant type of Korean's nationalism in sport emotion was the closed. This study could be valued with the empirical approach on the sport emotion and nationalism tendency of Korean.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.712-721
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• 2016

This study analyzes important urban characteristics according to location of large-scaled professional sports facilities based on a binary logistic regression model and t-test. For the empirical analysis, this study uses 24 urban characteristics within social, economic, cultural, traffic, and spatial categories in 228 cities. The results show that economic condition can be the main decision factor for the differential feature of the location as well as social and traffic conditions. Concretely, more the number of young adults and middle-aged people who have considerable purchasing power, and available land are more the beneficial to the presence of the sports facilities. Recently local governments focus on location of the facilities due to their impacts on regional economics as well as residents' quality of life. In this point of vies, this study gives good understanding why it is a great option for location of the facilities.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.605-613
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• 2014

The purpose of this study is studying the relationship among experience choice, experience effect and experience satisfaction of marine leisure sports for the vitalization of marine leisure tourism. After preparing a questionnaire, investigation and analysis were done by visiting Boryeong area. The result of the study is as following. First, it was found that the major cause of choice in marine leisure sports has positive impact on choice satisfaction. Second, it was found that the major cause of choice has positive impact on experience effect. Third, it was found that the choice satisfaction in marine leisure sports has positive impact on experience effect. Fourth, it wa s found that the marine leisure sports visitors like motor boat, banana boat and yacht experience. Fifth, it is suggested that an equipment rental desk, safety facilities and marine leisure experience facility included in a marine leisure experience center to be built.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2016.05a
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• pp.145-147
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• 2016

국내 마리나항만은 마리나항만법 제 개정과 기본계획 수립 따라 거점형 마리나항만, 어촌마리나역, 계류형 해상부이 등 다양한 정책사업이 추진되면서 레저선박 이용여건이 개선되고 있다. 한편, 국내 해양레저 활동과 마리나항만 시설여건을 고려할 때 초기 수요시장을 증대시키기 위해서는 이용자 환경에 부합되는 기반시설의 조성이 필요하다. 이에 본 연구에서는 국내 마리나항만 조성과 관련된 정책환경 분석과 시설여건 분석을 통하여 해양레저 대중화를 위한 정책적 개선방안을 제시하였다.

• Proceedings of the KSCN Conference
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• 2003.11a
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• pp.1063-1063
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• 2003

본 연구는 중학생들의 음료기호와 빈도 등에 따른 음료 섭취 실태를 조사하기 위하여 실시하였다. 전주시에 재학하고 있는 중학생으로서 남학생 303명, 여학생 276명을 조사 대상으로 설문지 조사를 실시하였다. 음료섭취의 빈도와 이에 영향을 주는 요인은 다음과 같다. 물은 하루 평균 8.55회 섭취하였으며, 우유 및 요구르트 3.01회, 스포츠 음료는 2.13회, 탄산음료는 1.93회, 과일 및 야채 쥬스는 일주일에 1회 섭취하는 것으로 나타났다. 남학생이 여학생보다 탄산음료 및 스포츠음료를 더 선호하는 것으로 나타났으나, 물과 우유 및 쥬스와 전통음료에서는 남학생과 여학생이 유의적인 차이를 보이지 않았다. 학생들은 식사시 주로 물을 마시는 것으로 나타났으며, 그 다음으로 우유를 마시는 것으로 나타났다. 운동 실태에 따른 음료의 섭취는 규칙적인 운동이나 3시간 이상 운동 시 1시간 이하 운동시보다 탄산음료 또는 스포츠음료 및 우유와 요구르트를 선호하는 것으로 나타났다. 음료를 마시는 때는 주로 운동시였고 그 다음으로 쉬는 시간에 스낵과 함께 마시는 것으로 나타났다. 본 연구의 결과 잘못된 음료섭취에 대한 학생과 학부모를 대상으로 영양교육이 필요하며 학교차원에서의 정책적인 접근이 필요하다고 사료된다.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.457-467
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• 2012

The purpose of the study was to explore the general characteristics of sports for all through the patterns of sports for all policy and analysis of causal relation of the determinants. To achieve this goal, 26 countries among OECD 30 members which provide useful data sources were selected. The data were analyzed by Qualitative Comparative Analysis(QCA) with cluster analysis. GDP, leisure time, social expenditure, Gini's coefficient, poverty rate and tax burden ratio were used as casual variables for Qualitative Comparative Analysis. The findings of this study were as follows. First, three patterns were examined and Korea was classified into the pattern which has low sports for all participation and sportsclub participation. Second, as a result of Qualitative Comparative Analysis for analyzing the determinants of sports for all patterns, the pattern in which includes Korea showed that GDP, leisure time, social expenditure, tax burden ratio had negative relationship and Gini's coefficient, poverty rate had positive relationship.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.291-299
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• 2018

The purpose of this study was to review the government's policy on the enhancement of sports facilities for community residents regarding the lack of knowledge surrounding the infrastructure of sports facilities. The government has invested approximately 2.4 trillion won to establish 220 community sports centers, 385 billion won for 194 multi-purpose indoor centers, and 1.3 trillion won for rebuilding 1,870 school outdoor fields. On the other hand, there are problems with the link between the crumb rubber infill on sports fields and cancer, a lack of availability of indoor sports centers, and an increased federal budget deficit. It is the responsibility of government to plan and construct outdoor fields that are large enough to accommodate all people and allow them to play activities. In addition, the guidelines should ensure that the indoor space required for physical activities at each teaching station is large enough to accommodate all students in the class and handle two classes. The government should suggest the federal government guidelines based on a good understanding of the concept of infrastructure in sports facilities. The government also should make efforts to reduce the regulatory powers and provide the community with an autonomous right to plan and construct sports facilities.