• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.177-180
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• 2009

This study investigates the perception of different fabrics by consumers when provided with a video clip with rustling sounds of the fabric. We utilized sportswear products that are currently on the market and evaluated the emotional response of internet shoppers by measuring the physiological and psychological responses. Three kinds of vapor-permeable water-repellent fabric were selected to generate video clips each containing the fabric rustling sound and images of exercise activities wearing the sportswear made of the respective fabric. The new experimental website contained the video clips and was compared with the original website which served as a control. 30 subjects, who had experience to buy clothing online, took part in the physiological and psychological response to the video clip. Electroen-cephalography (EEG) was used to measure the physiological response while the psychological response consisted of evaluating accurate perception of the fabric, satisfaction, and consumer interest. When we offered video clips with fabric's rustling sound on the website, subjects answered they could get more accurate and rapid information to decide to purchase the products than otherwise they do the shopping without such information. However, such rustling sounds somewhat annoy customers, as proved psychological and physiological response. Our study is a critical step in evaluating the consumer's emotional response to sportswear fabric which will promote selling frequency, reduce the return rate and aid development of new sportswear fabric further evolution of the industry.

• Journal of the Korea Safety Management & Science
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• v.11 no.1
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• pp.35-41
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• 2009

대부분의 사람들은 의식하지 못하지만 세상은 오른손잡이 중심으로 이뤄져 있기 때문에 왼손잡이가 일상적으로 겪는 불편은 상상외로 많다. 우리가 일상에서 많이 사용하는 연장, 주방기구, 사무용품, 가전제품, 가구, 의류, 악기, 의료기기, 스포츠용품, 공공시설 등 이들 대부분이 오른손잡이에게 맞춰져 있어 왼손잡이들은 자신들의 왼팔을 비틀어서 사용하거나 주손이 아닌 오른손으로 부자연스런 자세로 사용할 수밖에 없다. 이에 따라 왼손잡이는 일상생활에 있어서의 상당한 불편을 느낄 뿐만 아니라 작업 능률의 저하, 재해나 상해를 입을 가능성이 높아질 수 있다. 본 연구는 무작위로 선정된 피설문자에 대한 설문 조사를 통하여 손잡이(handedness)와 관련된 통계수치를 제공하고 왼손잡이인 경우 왼손잡이로서 일상생활에서의 불편함, 작업능률의 저하여부, 오른손잡이 전용제품을 사용하여 상해를 입은 경험 등에 대해 조사하였다. 또한 왼손잡이도 편리하게 사용할 수 있으면 하는 제품이나 공공시설 등에 대한 이들의 주관적인 견해에 대해서도 조사하였다. 이를 토대로 왼손잡이를 위한 공구, 주방용품, 문구용품, 스포츠용품, 사무용품 등에 대하여 현재 적용되어 있는 상품에 대한 고찰과 향후 적용 가능 상품 및 공공시설에 대해 제안하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.859-870
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• 2008

The purpose of this study is to investigate the fashion reflecting the aesthetic consciousness of a generation and age spirit and to study Mods-Look aesthetically by analyzing how Mods-Look expressed on the fashion magazines(Collezioni Donna) from 2001 to 2006 developed into a new form. 1960's Mods-Look appeared in the well known collections such as New York, Paris, Milan in the form of crossover or with a changed style. Especially after 2000's, in addition to the British fashion, even a new word Mods Story was created to prominently express the free style of the Mods spirit. The expressive characteristics represent 1) minimal style, 2) sports casual style, 3) vintage style, 4) dandy & androgynous style. In conclusion, Mods-Look in 21st fashion used to be street fashion started from minority subculture after world war II, but now suit of that time, geometrical pattern and sensibility are becoming design sources for the various fashion market from high fashion to sports look. Therefore, as young people are becoming the center of society in new millenium, sensibility of that time will be reinterpreted to design and Mods-Look will not be limited to subculture but reflected in design development fulfilling people's taste and new future fashion sense by compromising the past and new trend.

• Journal of the Korean Data and Information Science Society
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• v.25 no.4
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• pp.847-855
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• 2014

In recent years, women's monetary rewards in golf increased and their performances have improved significantly compared to other sports. Sports marketing has become more active in Asia and the number of Korean players in LPGA with good scores are increasing. For these reasons, golf is becoming increasingly popular. The prize money is higher than in other sports and the economic benefits are increasing due to the financial incentives such as sponsorships. Many of these prospects actively affect women's golf. Certain rookies continue to increase and their performances improve day by day. In this study, I analyze the changes in performance over time of last 5 years from 2009 using growth curve analysis. According to the results of analysis, driving distance and average putting skills developed but green in regulation decreased.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.977-982
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• 2012

We investigated the characteristics of subjects in marine leisure activities and the wearing conditions of a rash guard through a consumer survey. The questionnaire examined the number of rash guards owned by different styles, wearing size, choice of rash guard compared with ordinary clothes, and the satisfaction in a rash guard (color, textile, size, quality, price, function, and design) using Likeret Scales. The subjects were 105 adult men and the data analysis utilized an SPSS 20.0 Package. The results were significant for wearing conditions correspondent with the marine leisure activities. More years of experience resulted in a higher number of rash guards owned. A higher level of participation in sport resulted in more different styles of rash guards. More years of experience resulted in an increase preference for tight rash guards. In the case of wearing L and XL size that selected the smaller rash guard over the ordinary clothes, it was evaluated at "satisfaction" level in color, textile, size, quality, function, design. In the case of wearing XS, S and M size that did the larger and same as ordinary, it was at "ordinary" level and bellow.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.12-21
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• 2013

This study examines the effectiveness of brand awareness, brand image and brand identification on brand loyalty for the Nike brand. The subjects of this study were 336 elementary school boys. The statistical methods used for this study were factor analysis, Cronbach's alpha analysis, confirmatory factor analysis and path analysis with SPSS 19.0 and AMOS 19.0. The results of this study were as follows. First, brand awareness had a direct effect on brand image and brand loyalty. Brand awareness also had an indirect effect on brand loyalty. Second, brand image directly or indirectly influenced brand loyalty as well as directly influenced brand identification. Third, brand identification directly influenced brand loyalty. The $5^{th}$ grade group and $6^{th}$ grade group had different paths; however, the most powerful path was the same as brand awareness to brand image. The results of this study will help fashion companies understand the importance of new consumer groups in their early teens or elementary school.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.583-591
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• 2009

The purpose of this study was to examine the sportswear purchase decision factors and brand preference of college students. The subjects in this study were 614 college students who were selected by cluster random sampling from Daegu and North Gyeongsang Province. The collected data were analyzed by crosstab analysis, and the findings of the study were as follows: If a sportswear company has college students as a target market, first, the company needs to consider design and utility. Second, the company needs to expand internet sale while maintaining a strategy for centering on speciality shop and department store as for a sale of sportswear. Third, the college students themselves have a right of choice according to purchasing sportswear. Thus, a distribution company requires a direct marketing strategy targeting college students. Fourth, simple design of adding a fashion trend is needed. Fifth, the sportswear company needs to expand production and sale in jumpers and trousers based on T-shirts. Sixth, color in sportswear needs to be composed of design based on gray or black color. In order for a sportswear company to be adjusted to the global market environment here after, it requires an effort to continuously grasp consumers' trend and to apply new design and color. Also, the company will be able to be equipped with competitive edge by producing diversely functional products that are demanded by the segmented market.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.5
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• pp.775-787
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• 2016

This study examined the wearing conditions of compression wear for weight training. Compression wear has recently received significant attention from the public and athletes as high-level functional sportswear. The survey was conducted on 373 men in their 20s for general information on purchase behavior, preferred brand, function, and preferred design. The majority of participants (n=181) were aware of the function of compression wear. The most selected reason for wearing compression wear was for its convenience during sports activities. Respondents had the greatest preference for designs with a round neckline, regular leggings type, upper arm-length sleeve, and thigh-length bottom. Respondents also wanted a stronger compression in the core muscle part (abdomen, back, and waist).

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.50-60
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• 2001

This study is to clarify the concept of \"Americanization\" among korean modern clothing culture by investigating magazines from 1920s to 1930s. The Americanization of modern clothing culture can be divided to New fashion, Sports-wear, and Cloth improvement. 1. New fashion, Western culture was the main stream of new fashion, and modern boys and girls could bear cultural privileged consciousness. And the spread of modern culture was so fast that exaggerated fashional preference provoked extravagancy and loss of individuality. 2. Sports-wear. Under the rule of Japanese imperialism, initial sports activity was encouraged to regulate colony by principle and order. Through the sports-wear, practicality of clothing, exposure of female body, and the concept of T.P.O.(Time, place, occasion) were introduced. 3. Cloth improvement. The capitalism and modern concept of \"time\" were introduced and promoted maximum productivity. And to increase productivity, imperialist educated conveniency of western clothes and inconveniency of traditional Korean clothes. These could affect Koreans to think themselves a sense of inferiority(uncivilized complex).ncivilized complex).

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.493-503
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• 2017

This study investigated water vapor permeability of the 73 breathable fabrics for sports-wear according to the materials, finishing methods and fabric structural parameters. The water vapor permeability by KS K 0594 method of PET breathable fabric was superior than that of nylon one, in addition, water vapor permeability of coated or laminated breathable fabrics were higher than those of hot melt or dot laminated fabrics. The water vapor permeability of breathable fabric was dependent on the thickness, weight and density, which was consistent with measuring method. However, water vapor permeability according to materials and finishing method showed different results according to measuring method. The correlation coefficient of WVP of PET breathable fabrics between ISO and KS K measuring methods was -0.83 and the correlation coefficient of WVP of coated breathable fabrics was -0.72 and -0.71 for KS K and ASTM and -0.72 for KS K and ISO in hot melt laminated breathable fabrics. According to regression analysis, WVP of PET breathable fabric by both KSK and ISO measuring methods was highly dependent upon on the density and weight. In addition, WVP of hot melt laminated breathable fabric was highly dependent upon thickness, weight and density. Therefore, relevant measuring method for WVP of breathable fabrics has to be adopted to measure precise breathability.