• 한국전자통신학회논문지
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• 제13권1호
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• pp.221-228
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• 2018

빅데이터(Big data)는 제4차 산업혁명 시대를 맞이하여 과학, 기술, 산업, 사회분야에서 사물인터넷(IoT), 인공지능(AI), 클라우드(Cloud)와 더불어 공공분야와 민간분야를 아우르는 곳에서 중요한 키워드가 되고 있다. 빅데이터 기반의 서비스는 교통, 기상, 의료, 마케팅 등의 다양한 분야에서 제공되고 있다. 특히 스포츠 분야에서는 병원이나 재활센터가 아닌 훈련이나 일상 생활에서 생체 신호(Vital sign)를 측정할 수 있는 웨어러블 장치(Wearable device)의 등장으로 여러 형태의 생체 신호를 수집, 관리할 수 있게 되었다. 하지만 아직까지 스포츠분야, 즉 야구선수의 훈련(training)과 재활(rehabilitation)을 위한 웨어러블 장치에서 추출된 생체 신호를 가지는 빅데이터에 대한 연구가 활성화되지 못하고 있다. 따라서 본 논문에서는 야구선수에 대한 훈련, 특히 내야와 외야 수비선수에 대한 운동량 측정 생체신호를 빅데이터 기반으로 저장하고 분석할 수 있는 시스템에 대한 연구를 제안한다.

• 패션비즈니스
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• 제23권2호
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• pp.110-123
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• 2019

This study aims to investigate the color characteristics of female fitnesswear by analyzing the status of color usage and color arrangement method of each item of female fitnesswear of sports brands. This study targeted eight global total sportswear brands. A total of 2956 colors of female sportswear were collected and analyzed from the homepage of each brand. As a result of analyzing the color of fitnesswear, first, the overall color of the fitnesswear showed high distribution centered on PB, Bk and R of low color tone, such as p and dkg. Moreover, bright tone colors were added for vitality and functional image of sports. Second, as a result of analyzing the color of each item, commonly, the PB, Bk and R had large proportions. Third, as a result of analyzing 2-color arrangements of fitnesswear, color arrangements including achromatic color had overwhelmingly higher frequency than color arrangements that had only chromatic colors. This shows that the color arrangement using achromatic color is important and has a higher preference. Fourth, as a result of extracting the representative color arrangement as color chip and comparing, the 2-color arrangement of female fitnesswear had the characteristics of the color arrangement of large area main color and small amounts of emphasized color centered on achromatic colors of Bk and W. This study is meaningful that it can be utilized as basic data for color planning of fitnesswear brands by subdividing female fitnesswear into 4 items and analyzing the color-tone and arrangement.

• 한국의상디자인학회지
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• 제26권1호
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• pp.45-60
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• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.

• 복식문화연구
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• 제21권6호
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• 한국생활과학회지
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• 제12권2호
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• pp.253-263
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• 2003

The purposes of this study were to find out an evaluation scale that could predict wear comfort and to investigate the effect of the skin-contacting fiber type on the subjective sensation and microclimate. Sensorial evaluation was basically followed by the Human Perception Analysis (HPA) interviewing 144 consumers. Sixteen female subjects were participated in the sleeve wear test with and without wearing vapor permeable water repellent outerwear. Experimental sleeves were constructed using the same double knit by turning inside out to control other material effects except the skin-contacting fiber type, hence each different side of double knit, cotton side and the cotton/polypropylene blend side, was next to skin in each trial of the experiment. As results, it was noted that the term representing a combined feeling of thermal and wetness sensation, and muggy appeared to be a powerful language to measure perceptual responses of human subject among five dimensions of evaluation. although the ordinary users did not use the term very often. As for the comfort properties of double knits, it seemed that subjects slightly more preferred polypropylene/cotton blend to cotton as the skin-contacting fiber type when they wore outerwear and their skin were covered with sweat, although the result was rot statistically significant and need to be confirmed under higher work load.

• 한국의류산업학회지
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• 제21권1호
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• pp.46-58
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• 2019

This study analyzes the effects of lifestyle on wetsuits purchasing behavior and identifies various characteristics among lifestyle groups. A questionnaire survey of 213 domestic consumers with water sport activity and wetsuits experience indicated the following results: 1) Lifestyle factors were analyzed as 6 factors: social relation ships, development orientation, trend & appearance, domestic, positive acknowledgement of hobbies, pursuit of practicality. And the wetsuits selection criteria was 4 factors: wearing fitness, product information, design, reputation. 2) Social relationships, development orientation, positive acknowledgement of hobbies and pursuit of practicality factors had a positive effect fitness. Trend & appearance, development orientation, and pursuit of practicality factors had a positive effect on product information factors ; in addition, development orientation, and trend & appearance, a positive acknowledgement of hobbies factors had a positive effect design factors. Social relationships, trend & appearance, and pursuit of practicality factors had a positive effect on reputation factors. However, trend & appearance factors negatively affected the wearing fitness factors and the positive acknowledgement of hobbies factors had negative effect on product information, reputation factors. 3) The three groups of lifestyle factors showed differences in monthly average purchasing of clothes, average annual purchasing expenditures for water sports related products, number of water sport activity days and frequency, product selection criteria.

• 한국응용과학기술학회지
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• 제39권6호
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• pp.824-830
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• 2022

본 연구는 골프웨어 브랜드 진정성과 브랜드 애착 및 충성도 간의 구조적인 모형을 검증하여 골프웨어의 브랜드 전략을 수립 할 수 있는 기초자료를 제공하고자 했다. 따라서 골프웨어를 구매했던 유경험자를 표본으로 선정했으며, 292부의 자료를 최종분석에 활용했다. 자료처리 방법은 빈도분석과 신뢰도의 내적일관성, 타당도의 확인적 요인분석, 상관분석, 그리고 구조방정식 모형분석을 실시했다. 프로그램은 SPSS(ver. 21.0)와 AMOS(ver. 20.0)를 활용했다. 연구결과 첫 번째로 골프웨어의 브랜드 진정성은 브랜드 애착에 유의한 영향을 미치는 것으로 나타났다. 둘째, 골프웨어의 브랜드 애착은 충성도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 골프웨어의 브랜드 진정성은 충성도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 골프웨어의 브랜드 진정성 및 충성도 간의 브랜드 애착은 부분매개효과가 있는 것으로 나타났다.

• 한국섬유공학회:학술대회논문집
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• 한국섬유공학회 2002년도 봄 학술발표회 논문집
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• pp.376-376
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• 2002

편평분할사는 복합방사법에 의한 편평 단면 형태의 분할형 초극세섬유로서, 기존 오렌지 형태인 Nylon/PET 극세사의 품종 다양화된 형태이다 분할은 Nylon과 PET의 비상용성인 특징을 이용, 물리적인 가공과 화학적인 가공에 의해 이루어지며 기존오렌지 형태의 PET/Nylon극세사에 비해 분할성이 우수하다고 보고되고 있다. 편평분할사의 용도는 Micro powder조의 Suede직물 등의 여성용 의류, 기능성 스포츠웨어, 2차 오염방지성이 우수하여 반도체 등의 정밀산업의 닦음천(Wiping Cloth)등의 크리너(Cleaner)용으로도 사용되어 질 수 있다. (중략)

• 한국의류산업학회지
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• 제1권4호
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• pp.342-348
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• 1999

The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain c1imbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.

• 한국의상디자인학회지
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• 제18권4호
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• pp.101-116
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• 2016

"Athleisure" indicates a new fashion style which takes advantage of the merits of both sportswear and outdoor clothing. This fashion style produces clothing we can wear very conveniently regardless of time and place. This paper, first, surveyed the concept of athleisure and the socio-cultural background of its appearance in modern fashion, and then, analyzed the growing processes and tendencies of athleisure in various fields of fashion. The three typical characteristics of athleisure can be summarized as Non-boudary, Functionality, and Sensualirty. It is hoped that this study has provided some theoretical evidences for the athleisure which is expanding broadly but vaguely as megatrends.