• 발명특허
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• v.36 no.11
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• pp.50-53
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• 2011

애플이 소유한 '앱스토어' 상표권에 마이크로소프트(MS)가 제동을 걸었다. 애플리케이션의 부가가치가 높아지면서 앱스토어 개념이 애플에 종속되는 것을 막기 위해서다. MS가 미국 특허상표청(USPTO)에 앱스토어 상표권이 일반 명칭이며 경쟁자들이 이용할 수 있도록 허용돼야 한다는 취지의 소송을 제기했다고 PC월드 레지스터 등이 11일(현지시각) 전했다. 애플은 지난 2008년 앱스토어를 '인터넷, 컴퓨터 및 전자통신 네트워크를 통해 공급되는 컴퓨터 소프트웨어(SW)의 소매상점 서비스'로 규정해 상표권 등록을 마쳤다. 이후 '아이폰'을 위한 앱스토어를 열어 30만 개가 넘는 애플리케이션이 등록되는 등 큰 성공을 거두면서 애플리케이션 장터의 대명사로 자리매김했다. 애플은 이달 초 맥PC를 위한 '맥 앱스토어'도 선보였다. 이에 대해 MS는 '앱'은 앱스토어에서 판매되는 상품 및 서비스를 가리키는 일반적인 용어고, '스토어'는 소매상점 서비스를 나타내는 일반명사라고 주장했다. 또 애플 최고 경영자(CE) 스티브 잡스가 한 언론 인터뷰에서 "아마존, 버라이즌, 보다폰은 모두 안드로이드를 위한 자체 앱스토어를 구축하고 있다"고 언급한 부문을 들어 애플 자신도 앱스토어를 일반 명칭으로 사용하고 있다고 강조했다. MS는 "소비자와 업계, 미디어들이 모두 앱스토어를 애플리케이션이 판매되는 온라인 상점으로 여기고 있다"면서 "앱스토어라는 이름을 애플이 배타적으로 활용해서는 안 된다"고 밝혔다. MS는 지난해 말 윈도폰7 운영체계(OS)를 위한 온라인 스토어 '마켓플레이스'를 개설했다. IDC는 마켓플레이스에 두 달 만에 4,000여 개의 애플리케이션이 등록됐다고 집계했다.

• Journal of the Korea Society of Computer and Information
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• v.20 no.2
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• pp.11-20
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• 2015

In this paper, we propose a context awareness system to transfer accurate information of the app store based on collective intelligence. By using collective intelligence the system minimizes the errors that could occur when an individual process the problems, recommends APIs for developers and builds the app store for not only customers but also developers. In addition, this system applies the ontology technique to aware the context of consumers, recommends the app suitable for the consumer and provides the information for app developers. By utilizing the deduction technique of the Jena, the context awareness system infers the context of a consumer and constructs the app store system which improves the existing app stores. In the point of service transfer and accuracy, the proposed app store system module show better performance than the existing app store.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.19-20
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• 2013

본 논문에서는 앱스토어의 정확한 정보 전달을 위해 집단지성을 이용한 상황인지 시스템을 제안한다. 이 시스템은 개인이 문제 처리 시 발생하는 오류를 집단지성으로 발생하는 집단적인 능력을 이용하여 최소화하고, 앱개발자에게 필요한 API를 추천함으로써 소비자 중심이던 앱스토어를 개발자와 소비자 중심의 앱스토어를 구축 한다. 또한 이 시스템은 소비자의 상황을 온톨로지 기법에 적용하여, 앱스토어 시스템이 소비자의 상황에 적합한 앱을 추천하고, 앱개발자에게 정보를 제공해준다. 이때 앱소비자의 상황정보는 일차 논리 추론기법을 활용함으로써, 소비자 상황을 정확히 추론하여 기존의 앱스토어 보다 한 단계 높은 상황인지 앱스토어 시스템을 제안한다.

• Archives of design research
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• v.16 no.3
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• pp.421-430
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• 2003

During the past years private brand sales in supermarkets grew more rapidly then manufacturer brands. Store brand products account for more than one-fifth of total volume sales in the United States and are outpacing national brand growth. The most compelling reason for this increased presence in the market is their price differential with national brands. A general tendency of store brand sales in Korea also is on the increase over the years. On the other hand there is something yet to learn in the field of private label. The research has resulted in consumers changing their perception of store brand products from one of low quality to one of premium quality. Reduced price is not the only answer for store brand to be survive. The new marketing approach should include better packaging improved quality and specific advertising and promotional programs designed to increase customer awareness and sales of store brand products.

• Journal of Distribution Science
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• v.6 no.1
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• pp.5-24
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• 2008

Pharmaceutists are interested in drugstores which are selling, the sundries, cosmetics, medical devices, with drugs. Because drug stores without prescription issued by doctor have faced on finacial difficulties since speciality between doctors and pharmaceutists set us law. There are two types of drugstore which is a type of common drugstore, other is a type of traditional drugstore based on pharmaceuties in steady of big size of store based on studies, cosmetics and so on. Expansion of business for drugstore show us that most of customer are who are very sensitive in circumstance. Since 2,000 it has been expanded to large scale, so market analysts expect that volume of market will be increased to 10 times within 5 years. Drugstores have several kinds of merchandises which customers can take a choice for their demands, so most of customers the young generations. However, market customers will be changed to medium, and old generations as drugstores set freely. Furthermore everybody will enjoy in at drugstores effectively this reports that include of counter based on proposals and validities. This study show examples that have been executed successfully by the advanced countries, moreover big companies in domestic market have been expanding their market share for drugstore business. Through out change of circumstance surrounding drugstores, this report indicate how to induce the large drugstore with validities and trends. Since speciality of pharmaceutists and doctors executed, direction and a forecast of developing drugstores under change of distribution of them and may be suggested. I hope that this research will be helpful of interesting in drugstores, and also lot of distributors focuses on drugstores to develop the drugstores in future.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.53-66
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• 2023

In recent times, more fashion brands have been seeking ways to use metaverse platforms, in which users can actively participate, as their new brand touch-points. This study aims to compare the brand experiences of the fashion brand Gentle Monster's offline store and its equivalent metaverse store. By changing the order of offline and metaverse visits, two groups participated in the field study that allowed them to experience directly the offline and metaverse stores. As a result of the analysis, the following findings were discovered: (1) In the overall experiential response, the frequency of sensory modules responding to new information was much higher than that of feeling experiences; (2) Experiential responses were more active in the offline store where the subjects could touch and use products directly rather than in the metaverse; (3) Among the four types of theme space, the experiential response was the most frequent in the product space; (4) The first group that visited the metaverse store before the offline store showed a more active experience than the second group that visited the offline store first. Finally, the results of this study show that metaverse brand stores in virtual space not only provide differentiated experiences beyond the spatiotemporal constraints of real space but can also be used as a strategic tool to make offline store experiences more meaningful and rich.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.05a
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• pp.21-39
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• 2005

지난 10여 년 동안 국내외 소매 유통산업은 급격히 기업화, 대형화, 국제화되고 있다. 본 연구는 첫째, 소매산업의 성장에 따라서 그 중요성이 날로 커지고 있는 스토어 브랜드(Store Brand)의 개념과 영향에 대하여 구체적으로 정의하고 있다. 둘째, 글로벌 소매기업의 지난 10년간 주요 업태별 매출 순위와 성장추이를 고찰하여 글로벌 경제안에서의 소매산업의 위상을 확인하고 있다. 섯째, 스토어 브랜드의 가치평가와 스토어 브랜드의 이미지 축정과 관리에 대한 주요 이슈를 정리하고 향후 연구 과제를 도출하고 있다.

• KIPS Transactions on Software and Data Engineering
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• v.2 no.10
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• pp.669-678
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• 2013

Recently, because the portable devices became popular, it is easily to see that each person carries more than just one portable device and the use of the smartphone stretches as time goes by. After the smartphone has propagated rapidly, the total usage of the smartphone applications has also increased. But still, each application store has a different platform to develop and to apply an application. The application store is divided into two big markets, the Android and the Apple. So the developers have to develop their application by using these two different platforms. Developing into two different platforms almost makes a double development cost. And for the other platforms, the weakness is, which still have a small market breadth like Bada is not about the cost, but about drawing the proper developers for the given platform application development. The web application is rising up as the solution to solve these problems, reducing the cost and time in developing applications for every platform. For web applications don't need to make a vassal relationship with application markets platform. Which makes it possible for an application to operate properly in every portable devices and reduces the time and cost in developing. Therefore, all of the application markets could be united into one big market through a protocol which will connect each web applications market. But, still there is no standard for the web application store and no current web application store is possible to interlock with other web application stores. In this paper, we are trying to suggest a protocol by developing a prototype and prove that this protocol can supplement the current weakness.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.70-72
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• 2012

최근 휴대용 기기들이 대중화되어 한사람이 하나 이상의 휴대용 기기를 소지하고 있고 스마트폰 활용도 또한 늘어나는 추세이다. 때문에 폭발적인 스마트폰 응용 활용이 늘어나고 있지만 현재의 애플리케이션 스토어는 각 플랫폼별로 애플리케이션을 개발해줘야 하는 종속적인 면이 있다. 앱스토어는 크게 애플의 앱스토어와 구글의 안드로이드 마켓으로 양분되어 있고 각 플랫폼에 맞춰 애플리케이션이 개발되어야 한다. 각각의 플랫폼에 맞춰서 애플리케이션을 개발하면 비용도 더 들고 다른 소규모 플랫폼(Ex 바다)들은 애플리케이션 개발자들을 끌어 모아야만 자신들의 플랫폼에 맞는 애플리케이션이 나오는 단점이 있다. 각 플랫폼에 맞춰서 개발된 네이티브 애플리케이션의 범용성에 대한 해결책과 모바일에서의 다양한 요구사항을 수용하기 위해 웹 애플리케이션이 각광받고 있다. 웹 애플리케이션은 플랫폼에 종속되지 않고 어느 휴대용 기기에서도 동작하기 때문에 각 플랫폼별로 개발하지 않아도 된다. 따라서 웹 애플리케이션 스토어끼리의 연동 프로토콜을 통하여 애플리케이션들을 어느 웹 애플리케이션 스토어에서도 볼 수 있고 플랫폼에 구애받지 않는 거대한 시장이 생겨날 수 있다. 하지만 아직 웹 애플리케이션 스토어라는 표준이 없고 존재하는 웹 애플리케이션 스토어가 없다. 이를 위해 본 논문에서는 연동에 관한 프로토콜을 제안한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.587-590
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• 2014

Spread of smart devices increases, the App Store market is formed so huge, even at this point, every day the scale is increasing now. As a result, for the benefit of companies and private individuals, malicious apps that threaten the security of smart devices, have appeared occasionally in the App Store. Security of the terminal, has issued various solutions through research at many universities and companies, and country. However, solutions for research and policy approaches that are blocking the procedure to register the application malicious app, so that it is not registered in the App Store, Only company that operates the app store is doing it. And the reference is also insufficient, various problems have occurred. In this study, after analyzing the problem of the security policy of the current App Store, presenting the breaking point.