• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.540-545
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• 2008

게임의 룰은 게임의 메커니즘을 구현하는데 필요한 모든 것을 포함하는 것이다. 또한, 게임의 스토리를 이끌며 지탱하는 중요한 요소이기도 하다. 본고에서는 동서양 모두에서 성공하고 있는 대표적 MMORPG 온라인 게임인 월드오브워크래프트를 중심으로 게임 스토리텔링에서의 룰이 지닌 중요한 요소와 특징, 또한, 이것이 지닌 창조적이며 재미와 몰입, 덧붙여 게임 스토리 전개상에서 만들어내는 생산적인 요소들을 찾아서 특성을 찾고자 한다. 이는 게임 개방시 게임 내의 룰 생성과 스토리 전개에 중요한 요건으로서 연구되어질 수 있으며, 온라인 게임 스토리텔링 창작 및 개발에 적용하는데 연구의 의의가 있다 하겠다. 본고의 논의가 이뤄지기 전, 먼저 게임에 대한 룰의 정의에 대해 지금까지의 논의들을 살펴보고, 이들 속에서 발견되고 논의될 요소들을 얻고자 한다. 이론적 요소를 바탕으로 본고의 연구대상인 월드오브워크래프트의 서사에 나타난 룰과 스토리텔링과의 상호작용을 분석할 것이다. 본고에서 논의 되는 MMORPG게임의 룰과 스토리텔링의 연구는 아직 체계적이지 못하고, 이론적으로 미흡한 게임 스토리텔링 및 룰 연구에 기반 연구가 되고자 한다.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.131-135
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• 2011

본 논문은 한국 영화산업에서 스토리텔링이 더욱 중요해져감에 따라 한국 다큐멘터리영화의 스토리텔링 전략에 관한 연구이다. 흥행에 성공한 다큐멘터리 영화<워낭소리>와 흥행에 실패한 <트루맛쇼>의 스토리텔링을 비교 분석함으로써 다큐멘터리에서의 스토리텔링의 방향성을 제시하고자 히였다.

• Journal of the Korean Institute of Landscape Architecture
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• v.52 no.2
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• pp.64-78
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• 2024

Storytelling is a communication technique to express and convey the story using various media, where the audience accepts the story, reinterprets the topic and interacts with the storyteller. It was assumed that the user's significance and awareness about the storytelling technique applied to historical theme parks would have an impact on the satisfaction of using the theme park and intention to revisit. In this study, it was purposed to derive the structural factors of spatial storytelling in historical theme parks, and to understand the impact of user's awareness and constituent factors on user responses. Based on previous researches, the structural factors of spatial storytelling in historical theme parks were derived related to theme, experientiality, unusualness, educationalness, unity, expressiveness, interactivity, and interest, and for which the users' awareness was surveyed. The survey was conducted targeting the users of Samguk Yusa Theme Park located in Gunwi-gun, Gyeongsangbuk-do, where the collected data was analyzed using EXCEL2020 and SPSS 21.0 statistical programs, and the results are as follows: First, the spatial storytelling technique applied as a conveying method of the theme of Samguk Yusa Theme Park affects users' satisfaction and intention to revisit, and most respondents responded that the storytelling was significant. Second, it showed that the significance of unusualness and educationalness among the awareness of significance of the spatial storytelling constituent factors of Samguk Yusa Theme Park has a significant impact on user's satisfaction, and the significance of unusualness, interactivity, educationalness, and interest has a significant impact on intention to revisit. Third, it showed that the awareness of interest, theme, and unity has a significant impact on user's satisfaction depending on the user's awareness of spatial storytelling constituent factors of Samguk Yusa Theme Park, and the awareness of interactivity and experientiality has a significant impact on intention to revisit. This study is meaningful in quantitative analysis and interpretation of the influence of storytelling on user's response to historical theme parks by the exploratory analysis of characteristic factors and spatial storytelling constituent factors on historical theme parks and deriving the structural factors of spatial storytelling in historical theme parks.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.164-172
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• 2009

When plan culture contents, the most important thing is storytelling that process to develop resource story and this by contents of various medium. However, the study of the methodology for the interest element design of storytelling which is necessary to produce the culture contents is insufficient. Therefore, this article is going to show a design method, when I plan the culture contents of the OSMU base, which is analysis the pleasure element of storytelling to make an interesting story and visual storytelling to visualize the pleasure elements.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.92-104
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• 2015

Many publishing companies go to storytelling marketing through facebook in these days. Because storytelling marketing through facebook is thought for publishing company as useful marketing method in accordance with the increase of social media user. Thus, this study classified storytelling marketing type by episode, experience, anniversary, information and also analyzed the difference of cognitive reaction, emotional reaction and variables which effect to purchase intention according to each storytelling marketing type. As the results, anniversary type and information type got more positive reaction from responses rather than episode type and experience type with respect to likability, reliability, informativeness, engagement. Also engagement, likability, informativeness are revealed as major variables which effect to purchase intention of each storytelling type. Thus, storytelling marketing of publishing company through facebook need to focus on anniversary type and information type. And it is important to combine naturally the information regarding to book that publishing company want to sell with the fun, pleasure factors that story can give.

• Digital Contents
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• no.2 s.153
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• pp.64-69
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• 2006

TV드라마·영화·게임·애니메이션을 막론하고 큰 인기를 얻은 콘텐츠에는 반드시 그 이유가 있기 마련이다. 그런데 그 이유라는 것에서 언제나 빠질 수 없는 요소 중 하나가 바로 스토리텔링이다. 그러나 중요한 것은 흥행에 성공할 것이라고 믿었다가 의외의 실패를 겪은 작품들의 경우에도 바로 흥행작들의 코드나 스토리텔링을 가진 경우들이 대부분이라는 사실이다. 잘된 콘텐츠, 흥행에 성공한 콘텐츠들의 후속 작들 중에는 흥행 코드를 잘 읽어 성공한 경우들만큼이나 실패한 경우들도 있다는 점을 아는 것이 진정한 스토리텔링의 기술을 익히는 길이다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.250-257
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• 2009

The thing that is the most important at time to produce the culture contents is developing source story and storytelling which is work to process in the contents of various media. However, the study of the methodology for the interest element design of storytelling which is necessary to produce the culture contents is insufficient. Therefore, this article is going to show a design method, when I plan the culture contents of the OSMU base, which is analysis the pleasure element of storytelling to make an interesting story and visual storytelling to visualize the pleasure elements.

• The Journal of the Korea Contents Association
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• v.6 no.4
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• pp.109-116
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• 2006

This study is to present 'game-storytelling' is based on 'hero-storytelling' and to transform the basic pattern which is extracted from 'heroic-storytelling' so that it can be applied to 'game-storytelling'. 'Game-storytelling' has the similar foundation as 'heroic storytelling'. It begins with an extraordinary birth, introduction to the strange world, exploration, adventure, birth of a hero and finally return of a hero. The most distinctive feature of stages is the conquest of outer and internal limitation. Each stage goes through the process of compensation and outer, internal acknowledgements. These processes are the structural core of game storytelling. Generally, stage 1 to 5 includes background stories, stage 6 to 9 are the progress of game, and stage 10 to 12 are the transformation of game with rules and genre.

• The Journal of the Convergence on Culture Technology
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• v.4 no.2
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• pp.123-130
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• 2018

Storytelling is a compound of two words, 'story' and 'telling'. While the static aspect of 'story' has been emphasized, the dynamic and specific aspect of telling has been ignored. So, in the argument of 'storytelling', it is necessary to break from talking about 'story' and discuss the matter in terms of 'telling' and 'interaction'. In order to accept this need, the term 'Traditional Storytelling' is coined to engage 'oral-storytelling situation' more actively. When 'storytelling' is expressed by a storyteller, it can be referred to 'traditional storytelling', called 'oral performance'. In fact, the storytelling, which has a long history, originated from oral storytelling such as 'oral narration'. It is natural that our current storytelling isn't the same storytelling of an oral period, but the traditional storytelling casts a few crucial viewpoints to us these days when 'telling' has a significant meaning. In the first place, it is 'reflexivity' that we should note in the form of traditional 'storytelling'. It is a kind of self-reference which means reflecting and looking back at oneself in the form of narration. Through this reflexivity, the storytelling is affected by the site of telling and an aspect of one-off thing very frequently. Another point we need to note is a frame. Through this frame, the traditional storytelling come to hold time and space of narration.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.105-106
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• 2015

본 연구는 스토리텔링 전공자, 음식 전공자, 마케팅 전공자가 음식 관련 스토리 창작을 위한 방법론을 제공하기 위한 기초 실험연구이다. 기존 음식 스토리텔링 관련 선행연구에서는 스토리가 [왜 필요한가?], [왜 중요한가?]에 대한 답을 제공해주었다. 그러나 본 연구에서는 한 단계 나아가 [어떻게 창작할 것인가?]에 답을 제공하고자 스토리 창작을 위한 첫 번째 고민인 스토리의 문체에 집중하였다. 따라서 독립변수로 음식 스토리텔링의 유 무, 음식과 스토리텔링에 관한 지식의 정도(초심자 전문가), 스토리의 문체(구어체 문어체)가 음식 구매의도에 어떠한 영향을 미치는지 면밀히 검증하였다.