• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.17-31
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• 2022

The purpose of this research is to suggest diverse directions for eco-friendly knit designing through analyzing the characteristics of Stella McCartney's knit designs. The first stage of the research was to explore the characteristics of eco-friendly fashion design based on literature review. The next stage was to categorize the characteristics of eco-friendly design found in Stella McCartney' knit fashion based on the precedent analysis. The data collected showed 274 examples from 40 Stella McCartney collections, including Spring, Resort, Pre-Fall, and Fall Ready-to-wear collections between 2013 and 2022. All information was collected using www.vogue.com. As a result, the characteristics of Stella McCartney's knit design were classified into four directopms: 1) Perpetual Naturalism, 2) Cultural Complexity, 3) Practical Functionality, and 4) Subcultural Reproducibility. The first characteristic, 'Perpetual Naturalism' values the continuous symbiosis between animals and human beings, thereby protecting global environmental value. Stella McCartney's knit design continuously showed a longing for nature's beauty through fashion design, which allowed people to enjoy the meaning of symbiosis between human beings and animals. Second, 'Cultural Complexity' is the characteristic that appears in Stella McCartney's knit fashion design when collaborating with various artists and/or mixing traditional knit motives inspired by traditional cultures and retro moods. Third, 'Practical Functionality' is the design characterisitic that allows items to be worn for a long time as it is comfortable, simple, and practical. Stella McCartney's knit designs pursue easy-to-wear designs that are comfortable and have practical designs with simple details. Lastly, 'Subcultural Reproducibility' showed in Stella McCartney's knit designs reflect Hippie culture, which pursued a rejection of conventional values, and promoted sustainable energy. This culture peaked in the 1960s and 1970s, when 'Beatles' were mainly working. Additionally, retro styled knit designs inspired by other various music genres from the 1980s and 1990s appeared in this category as well.

• The Research Journal of the Costume Culture
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• v.30 no.6
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• pp.779-798
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• 2022

The purpose of this study was to propose the direction of veganism-based fashion design in environmental and animal protection through the theoretical consideration of vegan fashion and the analysis of the practical design characteristics of veganism in Stella McCartney's fashion. The research was conducted through literature research and case studies. After investigating the concept and characteristics of vegan fashion, focusing on previous studies and various fashion-related Internet data, Stella McCartney's fashion was examined with particular attention on vegan characteristics. The results of the study are as follows: First, imitative nature pursues animal and environmental protection, but the motif or appearance is a characteristic of pursuing a multi-purpose design that imitates animals and nature. Second, expression of value is based on slow fashion, simplicity, and sustainable minimal design. It is expressed indirectly by pursuing permanence, simplicity, and long-wearable design, or directly expressing vegan values through phrases expressed in performances or costumes in the collection. Third, alternative eco-friendliness is characterized by using cruelties-free materials such as faux fur, recycling materials, new bio-materials, and regenerated materials. These vegan characteristics are comprehensively and organically expressed in the works of the collection, and through this, sustainable and eco-friendly vegan fashion is pursued. It is anticipated that by deriving the vegan fashion characteristics of Stella McCartney, who represents vegan fashion, it will be possible to provide the basis for practical direction and design methods for fashion brands aiming for vegan fashion styles.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.377-378
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• 2022

본 연구는 폐그물, 폐현수막, 비닐, 캔 등을 활용한 친환경 패션 소품을 제작하기 위한 선행연구로, 패션산업에서의 환경문제와 친환경 패션 브랜드에 대해 분석해보고자 하였다. 이를 통해 친환경 패션 소품 제작에 필요한 기초자료를 얻고자 하였다. 연구는 국내 포털사이트에서 '친환경 패션 브랜드', '패션산업의 환경오염' 등의 단어를 입력하여 검색되는 기사를 중심으로 진행되었다. 패션산업은 생산과 소비 과정에서 수질, 대기오염을 유발하며, 쓰레기 문제 등을 유발하였다. 제조과정 중 엄청난 양의 탄소를 발생시키며, 세탁과정에서는 미세플라스틱을 방출하여 수질을 오염시키는 것으로 나타났다. 친환경 패션 브랜드에 글로베 호프, 프라이탁, 스텔라 맥카트니, 파타고니아, 비건 타이거, 낫 아워스 등이 있다. 광고 현수막, 군복, 안전벨트, 공장작업복, 병원 이불, 보트의 돛, 자동차 방수포 등을 활용하여 다양한 가방, 파우치, 핸드백 등의 패션 아이템을 제작 판매하고 있다. 이 외에도 비건 소재를 사용하고 동물성 소재와 PVC 소재를 사용하지 않는 등 패션업계에서도 환경오염을 줄이기 위한 다양한 노력을 기울이고 있는 것으로 나타났다.