• Journal of International Area Studies (JIAS)
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• v.12 no.4
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• pp.395-420
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• 2009

Academic discourses on Swahili identity have been focused on either its Bantu or Arabic-originated theories. Both theories, nevertheless, have a common feature: a unilineal origin of Swahili identity. This paper questions on this Swahili identity and argues that Swahili identity has been developed through historical experience and discourses. For this, the paper utilizes Barth's theory of situationalism. Barth(1998(1969)) suggests that maintaining an ethnic identity is a personal or group choice out of multiple layers of social identities according to his or their social environments. Tanzanian Swahili identity is a good case for this analysis. Based on fieldwork conducted at Magomeni and Msasani in Dar es Salaam, a capital of Tanzania, the paper shows that residents in both areas hold strong Swahili identities although they have different social and historical experience. In case of Magomeni, most of the residents came from Zanzibar, a core Swahili cultural area. They trace their original genealogy from Arabia peninsular. Besides, they argue that they speak a proper kiSwahili(Swahili language) distinguishable from inland kiSwahili. On the contrary, residents of Msasani show variety of ethnic identities, far from a proper Swahili. They have adapted Swahili identities since the independence of Tanzania. With the help of strong socialist policies, including a language policy, most of Tanzanian ethnic groups have ignored their own identities and accommodated a national identity, Tanzanian(waTanzania) or Swahili people(waSwahili). Makonde immigrants from Mozambique who consists the majority of residents in Msasani also easily accommodate Swahili identity in the course. Therefore, Makonde have began to rebirth as waSwahili by claiming that they are living in Tanzania and speak kiSwahili as a mother tongue.

• Fashion & Textile Research Journal
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• v.24 no.1
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• pp.42-52
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• 2022

The goal of this study is to analyze the value of Kanga as an ethos of the Swahili culture. The theoretical background of the research method was the analysis of the domestic and foreign literature, journals, and research data from various internet sites related to the subject, and the conclusion was drawn based on these studies. With the spread Pan-Africanism, the interest in African ethos has become a source of inspiration for contemporary fashion. Moreover, as a symbol of Swahili culture in East Africa, Kanga has been developed by embracing its own diverse cultures, The unique feature of Kanga is that it can easily be transformed created ceaselessly and creatively. Consequently, the following results were obtained based on the theoretical content. Firstly, as a representative of Women's Voice, Kanga serves as an outlet for the voices of women coming from a poor social status under the political background in East Africa. Secondly, as a Reliable Advocate, Kanga performs the positive functions as a medium of communication through its traditional usage and distinctive arrangement of clothes. Thirdly, as a Versatile Messenger, the uniqueness of Kanga with the external elements in most interestingly and active mannerly, and it has become the value of communication channel which clearly inspired the fashion designers. I believe that it will be interesting and meaningful to study the strategies on the social role of Kanga in the future which has started receiving more attention in the 21st century. And it can be said that Kanga's unique identity lies in the attraction and value which influences contemporary fashion.