• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.294-297
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• 2014

리테일 업계의 최대 화두는 다양한 미디어 채널을 상호 연계하여 방문고객체험을 극대화시키는 것이다. 리테일 매장을 방문하는 고객들은 이미 스마트폰을 사용하여 관심상품을 미리 조회해보고, 상품평도 살펴본다. 본 논문에서는 리테일 매장 내 게임체험 전용공간을 마련하고 방문고객의 게임 앱 사용행태를 분석한다. 이를 바탕으로 리테일 매장을 게임 홍보채널로 활용하고자 하는 욕구를 가지는 게임 스타트업 업체에게 사용자 체험 극대화를 위한 제안 및 분석자료를 마련한다.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.187-198
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• 2021

This study aims to understand the current status of the use of IoT-based products and services from the perspective of consumers and analyze the role and consumption value of each service-generated from the products and services. Their features and generated consumption value have been identified The decision-making process was divided into based on three stages (pre-purchase, purchase, and post-purchase) stages, and IoT services were classified in stages. In the pre-purchase stage, the IoT service provides information and alternatives, and is used for interaction and automatic payment systems in the purchasing stage. In the post-purchase stage, repetitive purchases are encouraged and after-sale services are provided. Throughout the decision-making process, smart retai application and servicel provides epistemic and functional value. In addition, it provides conditional and social value in the pre-purchase stage, and conditional value in the post-purchase stage. This study aims to provideprovides marketers and retailers an insight advice for the enhanced satisfaction of consumersimproving the satisfaction of consumers and the development of smart retail by examining the consumer-centered consumption value.

• Journal of the Institute of Convergence Signal Processing
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• v.20 no.4
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• pp.232-237
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• 2019

It has recently been combined with advanced technologies such as AR and VR, and its application range is expanding to various forms of smart signage. However, until now, digital signage service that reaches us is installed in many floating populations such as bus stops, elevators, and banks and is used in the form of providing news, weather, and advertisements. In addition, large companies, government offices, and outdoor advertising companies occupy the market. The use of such services in small and medium-sized businesses and small retail stores is costly and expensive to manage. Also, it is difficult to generalize the market because services and solutions are being deployed in the market in the form of top-down. Therefore, in this paper, we proposed a digital signage system for transmitting a remote video advertisement that uses a show window in front of the store as a beam project screen for small retail stores, and can remotely set and manage and update it in OSGi service platform.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.724-727
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• 2014

This paper is analyzing the situation of the Internet of Things Industry and draw the policy implications to promote Internet of Things industry. Major IT companies as Apple, Google, IBM, Sony, and Samsung have developed various smart glass and smart watch as a Iot products. In order to promote Iot Industry, we should take the build up of eco system between IT makers and the various contents provider, protection of personal information and data, development of killer applications and business models, and the conversion from IPv4 to IPv6 as a next internet address infra, build up of international standard platform on IoT.