• Journal of Service Research and Studies
• /
• v.9 no.3
• /
• pp.1-16
• /
• 2019

This study considers service philosophy of Western representative ideology to establish service philosophy following previous studies. The service philosophy is analyzed by referring to previous researches, and the structure and operation model of service philosophy are presented together. In the analysis of the Western representative thought by the age, the ancient Mediterranean philosophy and the Athenian philosophy were analyzed in detail from the viewpoint of the service structure, and the modern thoughts were analyzed from the perspective of the service operation model consistency. We analyze whether the intangibility and process characteristics of service are consistent with the world view of Western representative ideology and analyzed whether the essential characteristics of service, such as relationship, interactivity, horizontality, and harmony, are emphasized in Western representative ideology. Also, we examined whether the spiral development model of service matches the world development model in Western representative ideology. From the ancient thought to the modern thought, mainstream thoughts emphasize the dialectical development of the conflicts, and the Taegeuk - type basic structure of service is consistent with the world 's operating structure in Western thought. In addition, it is shown that circular reasoning and process theory are central idea from ancient times to modern thought, and process theory is consistent with service operation model which creates value. Relationality and harmoniousness are presented by the majority of Western thinkers as the fundamental operating principle of the world, and both the interactive and horizontal aspects are presented as ideal operating models of the world. It is confirmed that the service philosophy can play a central role as the ideology that leads the human society.