• Title/Summary/Keyword: 수출전략

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The Effects of Alternative Channel Integration Structures on the Channel Performance: An Implication for Export Channel Strategy (유통경로 지배구조 유형과 유통성과 간의 관계에 관한 실증적 연구: 수출유통구조 전략에 관한 시사점)

  • Kim, Kyu-Dong
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.81-119
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    • 2012
  • In order to maintain high level of control over and close coordination of foreign marketing activities, export manufacturers often consider vertical integration strategy into global distribution. However, full integration is not always a feasible option. The purpose of this study is to investigate the alternative ways to achieve optimal level of control over export channel system for desirable channel performance. This study investigates different options for integration of the vertical channel structure, and examines their effect on the performance. The findings of this study suggest different combination of ownership and coordination level has varying impact upon channel performance: efficiency, effectiveness, and adaptiveness. This implies exporters may achieve desirable performance control over export channel without fully integrating the channel via ownership.

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시사특집 - 불확실성 시대, 타이어산업의 혁신 역량 강화 전략

  • Lee, Hang-Gu
    • The tire
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    • s.246
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    • pp.10-19
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    • 2011
  • 일본 대지진으로 인해 세계 경제의 불확실성이 높아가고 있는 가운데 최근 자동차 부품수출이 급증하면서 자동차 부품 산업이 새로운 성장동력 산업으로 부상하고 있다. 우리나라의 타이어 수출은 타이어업체의 해외 생산 확대에도 불구하고 증가하고 있으나, 국내 산업 분류상 타이어가 자동차부품으로 분류되지 않음으로써 관심을 끌지 못하고 있다. 국내 타이어산업은 지속적인 연구개발 투자에 힘입어 혁신역량을 강화하면서 글로벌산업으로 성장하였으며, 세계 시장 점유율을 확대하고 있다. 본고에서는 국내 자동차 부품산업의 수출 현황과 환경 변화 및 국내외 자동차 부품업체의 혁신 전략에 대해 살펴 본 후 불확실성시대의 국내 타이어산업의 혁신 역량 강화 전략을 제시해 보기로 한다.

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방산물자 수출 촉진을 위한 전략방향

  • Yu, Byeong-Tae
    • Defense and Technology
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    • no.5 s.255
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    • pp.26-37
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    • 2000
  • 세계경제의 국제화 추세와 무기 생산의 국제 협력은 방산업체간의 생산체제에 있어서 상호 의존과 밀접한 협력을 필요로 하기 때문에 무기체계의 자급자족은 현실적으로 의미가 없어지고 필요한 무기체게를 적정가격에 획득하고 계속적인 방위산업 기반을 유지하는가에 비중을 두고 있다. 방산물자의 수출은 경제적인 이익 뿐만 아니라 정치 군사적인 영향력을 향상시킬 수 있기 때문에 방산물자 수출을 위한 시장확보라는 전략적 차원에서 국제 협력을 강조하고 있다. 또한 무기체계의 연구개발에는 많은 비용이 필요하고 자국의 소요만으로는 경제적인 생산규모에 미치지 못하기 때문에 모든 방산 선진국들도 국제협력과 수출을 통하여 개발비용을 분담하려 하고 있다.

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Strategy Typology in Turbulent Environment: Cases from the Korean Exporting Organizations (혼란한 환경 하에서의 전략 구분에 따른 전략적 선택과 성과: 한국 수출기업의 경우를 중심으로)

  • Yum, Ji-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.5
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    • pp.1034-1042
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    • 2009
  • The study revisits Miles and Snow's strategy typology to investigate the performance relationship with the strategic behavior. Where the most strategy typology researches discern the typology by the respondent's survey such as choosing the best representative behavior for the organization, we developed the strategic typology by the organization's behavior such as marketing strategy, research and development strategy and members' attitudes to the quality. The financial crisis in Korea has reestablished organizational behavior. The study emphasized the changing attitudes of strategy. The results demonstrate that prospector organizations outperform other strategic behavior organizations.

The moderating effects of organizational culture on the relationship among open information innovation, strategic alliance and export performance of SMEs (중소 수출기업의 개방형 정보 혁신, 전략적 제휴, 수출성과의 관계에서 조직문화의 조절효과)

  • Cho, Yeon-Sung;Khoe, Kyung-Il
    • Journal of Convergence for Information Technology
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    • v.8 no.2
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    • pp.219-225
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    • 2018
  • The objectives of this study is to analyze the impact of open information innovation which consisted of external technology acquisition and external technology exploitation on export performance by integrating with strategic alliance factors. This study empirically analyzed six hypotheses in 201 sample using the PLS (Partial Least Square) of the structural equation model to verify the moderating effects of organizational culture on the relationship among open information innovation, strategic alliance and export performance. As a result, external technology acquisition dose not affect strategic alliances. On the other hand, external technology exploitation has a positive impact on strategic alliances. Strategic alliances also have a positive impact on export performance. As a result of the moderating effect analysis, the interaction between organizational culture and external technology acquisition has positively influenced strategic alliances. In addition, the moderating effect of organizational culture and external technology exploitation has a significant effect on strategic alliances. However, moderating effect of organizational culture and strategic alliance dose not affect export performance. This study has a contribution to the analysis of the moderating effects of organizational culture. In the future, integrated analysis of open information innovation and external factors is needed.

Korea's Defense Industry Export Strategy to Enter the World's Big4 - Focusing on Securing Cutting-edge Technology and Joint Research and Development (한국 방산수출 세계 빅4 진입 전략 -첨단기술 확보와 공동연구개발을 중심으로)

  • PARK JUNG HWAN
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.227-233
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    • 2024
  • Korea achieved its highest ever defense export performance in 2022. Defense exports are the most effective way to promote the defense industry by exporting Korea's weapons to foreign countries. In addition, to continuously supply excellent weapon systems, a solid defense industry must be established. So defense industry exports are an important issue at the national level, the Korea government is actively supporting policies for the Presidential office as a control tower. In particular, the topic of entry into the defense industry export big4 is being raised in Korea. As an innovative defense export promotion plan, this paper presents a strategic plan of joint research and development that export customized to the needs of purchasing countries and securing cutting-edge technology that can possess world-class weapon systems. In other words, in order to secure cutting-edge technology, the military must break away from existing methods and boldly select cutting-edge technology, provide sufficient budget support, and grant autonomy to development agencies. A rapid acquisition system must also be introduced so that this technology can be applied to advanced weapons in a timely manner. Export joint research and development is intended to promote flexible technology transfer excluding ultra-sensitive core technologies and to form strategic partnerships, taking into account the purchasing country's willingness to possess cutting-edge technology. Through this, we have helped Korea's defense industry exports enter the world's big4 through groundbreaking new strategy.